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Saturday 24.02.2018 | Name days: Diāna, Dina, Dins

Aerodium: Latvia's brand name is trendy in China

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After the participation at the international exhibition World Expo 2010, Latvia has become trendy in China – currently it is possible to sell anything under its brand name, said the amusement and leisure park service company Aerodium Chairman Ivars Beitans (Beitāns) and the Communication Manager Ansis Egle in an interview to the business portal Nozare.lv.

The representatives of Aerodium informed that during the World Expo Latvia’s name was promoted widely due to the massive attention from the media.

Egle told that the media people visited Latvia’s pavilion every day, news stories about the pavilion were created every week, and a TV show was filmed. Aerodium spokespersons took part in six television shows of which the most popular one has an audience of seven million viewers. «There was even a funny situation when the delegates of Lithuanian pavilion came to us and asked to tell media that Lithuania’s pavilion is also at the exhibition,» Egle recalled.

«According to the feedback, it is possible to consider that Latvia was all the rage in Shanghai. I once went to one of the highest buildings in Shanghai, and someone saw the Latvian badge on my clothes and expressed: «Latvia, those who fly!» Beitans said.

Aerodium representatives are confident that Latvia has gained a serious recognition in China, which has to be realized further on. «There were a lot of photographers and cameramen at our pavilion. An independent agency conducted a study that found out, in terms of the number of Youtube videos, the Latvian pavilion was the fourth most popular pavilion at the World Expo behind Japan, Australia and Britain,» Egle indicated.

Beitans pointed out Latvia has become a brand name that needs to be strengthened. He is convinced that it is necessary to promote Latvia in this market as a technologically-sophisticated country, as well as, to launch Latvian products in it. «Entrepreneurs should be more active and think of ways to market their products in China, which has not been affected by the crisis. China is currently at the same stage where Latvia was in 2007,» the Chairman of Aerodium asserted.

He is certain that the Latvian products can be positioned in China under the brand – «flying products», as China associates Latvia with flying. «AS Laima gave us a test batch of chocolates, which we sold as Latvia’s flying chocolate at a three times higher price than the manufacturer had set. All bars were sold in one day. We have to find a way to develop this brand, but the question is whether the state will provide support and what is the outlook of entrepreneurs,» Beitans emphasized.

On the other hand, Egle pointed that by applying innovative approach to the marketing, the Latvian trade representation could be established in Shanghai for Laima chocolate, Madara cosmetics and other products.


Leave a reply

  1. Kim says:

    “Flying Latvia” – that’s interesting brand name. Good that they have set their objectives for entering China’s market.

    Thumb up 0 Thumb down 0

  2. Hippie says:

    Stay infromtaive, San Diego, yeah boy!

    Thumb up 0 Thumb down 0

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