bnn.lv Latviski   bnn-news.com English   bnn-news.ru По-русски
Ceturtdiena 27.07.2017 | Name days: Marta, Dita
LatviaLatvia

Angel Glass Design manager: purchasing power in Latvia is great

FaceBook
Twitter
Draugiem
print
(No Ratings Yet)

Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUI once thought – can there be demand for design items in Latvia? It turned out there is a great purchasing power in Latvia, says Angel Glass Design manager and author of an&angel designer dish brand Agnese Gara-Nimane.

She notes that Latvians value home-made products very much and are prepared to support local producers. «If you put a foreign-made glass item and one made in Latvia on the same table, I think the majority of Latvians would choose the dish made in Latvia,» – says the brand’s author.

«We launched our business in a time when there was no Latvian product boom, so we feel the change of attitude coming from consumers very well, especially from corporate clients – more and more often Latvian-made products are chosen as special gifts. More and more companies support local products, not impersonal foreign products,» – says Gara-Nimane.

Design has weight in Germany, Russia values brand

She adds that design items are in demand in a wide range of countries. «If we look at dishes, the biggest market for them is Germany. Items like those are usually sold in small shops that fill a specific niche. Designer dishes are often used in hotels and restaurants in Germany.»

If we look at countries where brand name has weight, we ought to mention Russia. «There are many shops that sell brands in Russia. Quality, design and originality are most important in western countries. This, of course, cannot be applied to all countries – society is never one-sided. There are groups that will always look at quality first when buying things. Others will pay more attention to brand recognition, etc.»

What’s and ideal brand?

«I believe brand plays a large role! I can say from personal experience that when making a brand name, it is important to make sure it begins with an ‘a’, because it is the first letter in the alphabet. If a product’s name begins with this letter, there is a greater possibility that it will pop up first,» – says Gara-Nimane.

She emphasizes that the brand name should also be easy to read and memorable. It is also worth considering how the name may sound in foreign countries. These are very serious aspects for businessmen hoping to carve themselves a place on the global market to keep in mind. «Our partners have said it many times that they like our products. Unfortunately, we lack recognition.»

Increasing recognition abroad

There is a variety of tools for that – take part in international exhibitions and carry out marketing activities. In order to realize a successful marketing campaign the person responsible for it should have knowledge of the product, company goals and other aspects of business, says the entrepreneur.

She believes the brand plays a major role in making sure something is bought. A brand should be recognizable and have added value. It is also no less important to present your product in a comprehensive and convincing way.

Latvia’s most successful brands – fashion, furniture and textiles

As noted by Gara-Nimane, there are multiple examples of Latvian brands gaining recognition in foreign countries. «There are many Latvian designer-made brands we don’t know about in Latvia but they are nonetheless popular outside of Latvia. Our country’s most successful brands are found in fashion, furniture textiles and accessories. There is a lot of choice and high quality found there,» – explains the entrepreneur.

Knowing how to present products in a convincing way

«If someone asked me how a small company from Latvia can possibly compete with larger foreign companies, I would mention that small companies have to decide what they want first. That’s the most important subject! If the goal is to land products on shelves meant for recognizable brands, the small company has to become recognizable first. Entrepreneurs have to be able to convince buyers that their product is just as good as world-class products,» – Gara-Nimane shares advice.

She believes it is important to meet with customers in person, show and let them see the product for themselves. Manufacturers have to keep in mind the store their products are sold in. Bigger stores are not always a good choice. Smaller shops offering individual approach to clients are currently more popular.

Everyone should do what they do best

«If a person has an idea, endurance and comrades, anything is possible! One person can only achieve so much. There are only a handful of cases when a single person was able to accomplish a lot. Every person should do what he or she does best. If you manage to put together a good team and you have confidence – you can create anything and accomplish anything!» – said Gara-Nimane.

Ref: 103.109.109.8404


Leave a reply

Juncker to held stop food discrimination of EU's eastern members

Reacting to criticism from Slovakia, Bulgaria and other European Union member states on differences in food product quality in Eastern Europe, the head of the EU's executive body, Jean-Claude Juncker, has pledged to help end the «totally unacceptable» practice.

Property purchase and rent trends are similar among Baltic States

Currently the proportion of standard apartments in Riga in comparison with new projects is rather significant – while the number of standard apartments in the capital is 3,200, new projects are limited to only 300 buildings, according to information compiled DNB Bank and Ober-Haus on apartment demand in Latvia and Baltics.

Construction costs in Latvia up 0.2%

Compared to May, the level of construction costs in Latvia increased by 0.2 % in June 2017.

Beer brewers: many will lose jobs because of increased excise tax on beer

If the Saeima supports the initiative on increasing excise tax on beer by 50% this Thursday, 27 July, the number of people employed in the beer industry will decrease 30%, which will especially impact residents of Latvia’s regions, according to Latvian Breweries Union.

Helsinki-Riga route to be tested by Tallink

Estonian ferry and cruise company Tallink is testing this week the interest of passengers to take a cruise trip from Helsinki to Riga.

Where is the piece of land Duklavs’ associates wanted 15 million for?

Ir magazine has surveyed several hectares of land on Daugava River’s left bank, specifically within the territory of Riga Freeport, to find the piece of land that was mentioned by Agriculture Minister Janis Duklavs during his conversation with other politicians in Ridzene hotel.

Opinion: candidates of the last presidency have all been intellectually weak

One of this summer’s hottest and most discussed piece of news was the proposal to allow residents to elect the country’s president. Latvian President Raimonds Vejonis’ 22 June speech to the parliament, in which he proposed allowing the people to elect the president in 2019, caused even more discussions.

Flat rental fraud increases in Estonia

Police in Estonia have observed a increase in fraud complaints in the area of rental flats as fraudsters typically ask for prepayments and deposits for listed flats they do not own.

Latvian troops to participate in Northern Strike exercises in USA

Throughout 27 July – 14 August, more than 70 troops of Latvian Armed Forces will be taking part in Northern Strike 2017 joint land and air exercises organized by Michigan National Guard in USA.

Delna: if the prime minister chooses to stifle emotions, the president should step up

On Wednesday, 26 July, Delna received a response letter from Prime Minister Maris Kucinskis to Delna’s previous letter, in which the organization requested the dismissal of Agriculture Minister Janis Duklavs.

Saeima supports tax reform laws in final reading

Saeima’s Budget and Finance Committee has concluded work on tax reform laws, supporting them in the final reading. Part of the proposals on additional benefits and multiple other matters will be put off for a later date.

Latvian Shipping Company sells its office building on Elizabetes Street 1

On Tuesday, 25 July, Latvian Shipping Company signed an agreement on the sale of its current office building. The buyer and the next owner of the house will be the United Arab Emirates, who purchased the six-story building on Elizabetes Street 1 in Riga for the needs of the embassy, as confirmed by the company.

Farmers Saeima: beef industry in Latvia is not sufficiently developed

Farmers Saeima believes Latvia’s beef industry is not sufficiently developed, and existing farms have not sufficiently stabilized – many farms have major debt. Because of that any kind of support for the industry is welcome.

Puce: Latvia should ratify Istanbul Convention without reservations

For Latvia’s Development political party has turned to Welfare Ministry with a request to ratify Istanbul Convention without any corrections as soon as possible, BNN was informed by the party’s representatives.

More than half of Latvian businessmen work on weekend; study shows

Businessmen normally spend eight hours and five minutes on work every day. More than 58% of Latvian businessmen also work on weekends, according to data from the latest Citadele Index study.

Farmers: crop yield this year will be positive thanks to weather

In Zemgale, crop harvest began a week ago. Harvest of winter crops is almost over. Harvests elsewhere in Latvia will commence no sooner than August, farmers say.

Murniece offers UGF to consider replacing Duklavs

«The policy is that, considering Duklavs’ involvement in Ridzene talks, the Union of Greens and Farmers should consider ways of resolving the situation,» says Saeima speaker Inara Murniece.

Chinese-Russian navy drill takes place in Baltic Sea

Russian and Chinese navies have launched their first joint military drill in the Baltic Sea raising concern to NATO member states Estonia, Latvia, Lithuania and Poland, cautious of Russia's aggressive actions in Ukraine.

Tax loss forecast by Estonian food producers dismissed by Finance Minister

Estonian Finance Minister Toomas Tõniste has rejected the grim forecast published by the Estonian Food Industry Association this week that the state budget would lose 170 million euros in tax revenue in 2018 due to excise tax hikes.

Antane: excise tax for diesel fuel should be reduced, not increased

«Unfortunately, when making the decision to increase excise tax rate for diesel fuel, the government did not consider all possible risks this decision could bring to the transport and logistics industry and the country’s economy as a whole,» BNN was told by President of Baltic Association – Transport and Logistics Inga Antane.

Association: rapid increase of excise tax would cause dramatic rise of smuggling activity

National Association for Tobacco Product Manufacturers is confused about Finance Ministry’s submitted proposals for tax reform that provide for raising excise tax on cigarettes by 11% instead of previously planned 5.5%.

UK plans to ban petrol and diesel vehicles

In an attempt to curb air pollution the UK plans to set the goal to ban from 2040 new diesel and petrol engine cars and vans.

Members of Saeima delegated to the investigative committee in charge of Oligarch case

Andrejs Judins from Unity, Martins Sics from Latvian Association of Regions, Igors Pimetovs from Harmnony, Ritvars Jansons from VL-TB/LNNK, Inguna Sudraba from To Latvia from the Heart and Ainars Mezulis from the Union of Greens and Farmers have been delegated to the parliamentary committee for the investigation of Oligarch case.

U.S. legislators back additional sanctions on Russia

The House of Representatives of the U.S. Congress has adopted imposing additional sanctions on Russia, North Korea and Iran, even though U.S. President Donald Trump has opposed fresh sanctions on Russia.

Government allows Bite Lietuva to become the owner of TV3, LNT and Star FM

On Tuesday, 25 July, the Cabinet of Ministers permitted Lithuanian company UAB BITE Lietuva to acquire decisive influence in Latvian media companies TV 3 Latvia, LNT and Star FM.