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Monday 01.09.2014 | Name days: Ilmārs, Iluta, Austrums

Apple recognized world's most expensive brand

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Baltic news, News from Latvia, BNN-NEWS.COM, BNN-NEWS.RUApple ranks the first in BrandZ Top 100 most expensive brands, as its value is estimated to hit 153. 285 billion dollars, skyrocketing 84% in a year’s time.

Search engine Google brands, the leader of the previous four years, follows Apple with 111.498 billion dollars, 2% less than a year ago, according to Millward Brown Optimor.

IBM ranks the third with 100.849 billion dollars, 17% more than in 2010.

The first ten positions are also taken up by brands as McDonald’s (81. 016 billion dollars), Microsoft (78. 243 billion dollars), Coca – Cola (73. 752 billion dollars), AT&T (69. 916 billion dollars), Marlboro (67. 522 billion dollars), China Mobile (57. 326 billion dollars) and General Electric (50. 318 billion dollars).


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  1. esti says:

    It deserves the title.

    Thumb up 0 Thumb down 0

  2. Parley says:

    Not surprising…

    Thumb up 0 Thumb down 0

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