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Sunday 18.03.2018 | Name days: Ilona, Adelīna

Bad weather impacted ice cream sales in Latvia

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUBecause of bad weather, ice cream sales in summer had declined in comparison with the previous year, as admitted by interviewed Latvian ice cream producers.

Milk processing company Food Union marketing manager Ieva Ražinska admits that bad weather conditions experienced this summer caused ice cream sales in Latvia to decline in comparison with last year’s summer. At the same time, she added that Food Union has successfully compensated that with increased sales in export countries.

She reminds that in addition to existing export countries, Food Union started exporting ice cream to Romania. Sales of ice cream have also doubled in Norway this year. This is thanks to Food Union Group’s close cooperation with partner companies, who produced ice cream for both markets. Ražinska adds that volumes are not yet grandiose. Nevertheless, the goal for the future is developing production synergy and increasing production and export volumes.

According to her, the main challenge in ice cream production is volatile and unpredictable weather in summer, which has an effect on sales. «Because there is no way for us to influence weather, Food Union focuses instead on creating new and popular flavours that would please consumers in summer and all year round,» she says, adding that work has already commenced on new products to be released next year.

Rūjienas saldējums chairman Igors Miezis admits that cold and rainy summer caused the ice cream market in Latvia to decline. «This year’s summer was one of the worst in recent history – it was very cold and rainy. I cannot say how much the market has declined, but ice cream consumption has dropped considerably. All ice cream and beverage producers have experienced a major blow,» said Miezis.

He adds that the rise of prices on raw materials also came as a challenge for the company, because Rūjienas saldējums produces ice cream from natural ingredients – milk and sweat cream. «Prices of sweat cream and butter are unreasonably high at the moment, but we absolutely cannot afford to increase our prices to an adequate level,» said Miezis. At the same time, he added that Rūjienas saldējums does not expect this year to be worse than the last, which is largely thanks to the company’s activity on export markets.


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