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Tuesday 06.12.2016 | Name days: Niklāvs, Niks, Nikolajs

Baltic residents choose their most favourite brands

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUSwedbank, Laima and Apple remain the most popular brands in Latvia for the second consecutive year. The TOP 10 also include LMT, Facebook, Maxima, Samsung, Google, Bite and Rimi.

In Lithuania and Estonia, the top lists have changed slightly. In Lithuania, the TOP 3 consist of Google (17%), Facebook (17%) and Maxima (13%). Compared with last year, Facebook has experienced a 7% increase (10% in 2015), and Maxima has experienced a 1% decline (14% in 2015). Samsung fell out of the TOP 3 this year.

In Estonia, consumers chose Kalev (14%), Google (14%) and Youtube (14%) this year. Swedbank held third place last year. This year, however, Swedbank in Estonia has dropped to seventh place.

In Lithuania, the TOP 10 list from the first to the tenth is as follows: Google, Facebook, Maxima, Gmail, Samsung, Youtube, Tele 2, Nike, Apple and Swedbank. In Latvia: Swedbank, Laima, Apple, LMT, Facebook, Maxima, Samsung, Google, Bite and Rimi. In Estonia, the list is: Kalev, Google, Youtube, Skype, ETV, Gmail, Swedbank, Facebook, Maxima and Telia.

«Google, Facebook, Swedbank and Maxima are featured on TOP 10 lists in all three Baltic States,» – says TNS Emor study manager Klaudia Vima. «Each country has at least one bank, retail trade, telecommunication and internet company featured on their list. We can see that internet companies are mentioned more often in Lithuania and Estonia. In Latvia, respondents more often mention banking sector and retail trade brands.»

Ref: 102.109.109.8972


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