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Ceturtdiena 22.02.2018 | Name days: Rigonda, Adrians, Ārija
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Balticovo plans to conquer 30% of the Czech market

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Last year, the Latvian egg producer Balticovo conquered 7% of the Czech egg market. Regular trade and egg supply to clients of this country began in April 2011.

The enterprise has been keeping up a steady regular supply of eggs to the local Ahold and Tesco – two market players with 9.7% and 8.1% of market shares respectively. Balticovo sells up to five million eggs to each of these retail trade networks. The enterprise has reached an agreement on increasing the volume to 30% in 2013, as reported by Balticovo.

It is planned to increase the volume of egg supply to regional and large retail food traders by 30% in 2013. This will ensure risk diversification, balanced market shares and positive achievements in the field of marketing, says the company.

“The Czech retail market is different because no single leading network has more than 10% of market shares,” – says Balticovo Commercial Director Edgars Lesnieks.

“A low concentration of market shares is a unique situation in Europe, given that the leader of the Czech market is Ahold with 9.7% of market shares. In most European countries, a market leader hold 20% to 30% market shares, but only 10% is the maximum in the Czech Republic. In other countries the largest trade networks control up to 45% to 60% of the market. In the Czech Republic, however, such giants control only 28%. Most Czech residents live in administrative units, where at least seven different retail networks are active.”

“Joining these networks will be a long and tiresome process. Negotiations are only possible to held by companies that hold BRC Food (British retail consortium) or IFS Food (international food standard) certificates. Audit requirements for these partners are also very high. No other Baltic egg producer, except Balticovo, has these food safety standards,” – explains Lesnieks.

As reported, the company’s turnover of 2011 was 23.33 million LVL, which is a 9% increase compared to 2010 (21.22 million LVL).

Every day, Balticovo produces 1.5 million eggs. Balticovo exports 70% of its products.

Ref: 102.109.109.5618


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