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Monday 25.06.2018 | Name days: Maiga, Milija

Big Cleanup raises in-kind donations rather than cash

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Baltic news, News from Latvia, BNN-NEWS.COM, BNN-NEWS.RUBig Cleanup (Latvian: Lielā talka) will take place in Latvia on April 30, however, there are little money donations, because mostly companies opt for using the logo of it in their marketing activities rather than donate cash, Vita Jaunzeme, project manager told the business news portal BNN, adding that still there will be enough funds to organize the event.

Despite small money donations, there will be enough funds to organize the Big Cleanup. Everyone is quite reluctant to donate in cash, because it is not profitable, she says, adding that the law forbids companies to use the logo of the event after money is donated, Jaunzeme says.

The only company donating 1 000 lats in late 2010 is AS Baltijas tranzīta serviss, which refused appearing in any kind of advertisements.

So companies are not donating cash, they are rather buying from us a chance to use our logo in their marketing activities. Similarly, they also prefer being informative partners. Many companies are willing to be «green», so they develop their PR with the help of the Big Cleanup, Jaunzeme explains. For example, waste removal company L&T will remove the yellow bags out of Riga free of charge, although it costs about 15 000 lats.

All in all 33 sponsors support the Big Cleanup 2011. This year the number of sponsors is optimal, but still we cannot say there is a lot of them. However, we are satisfied with the existing funds, says Indra Soika, the Big Cleanup media coordinator.

The three main whales to support the event are Skonto Būve, Rīgas Brīvosta (Riga Free Port) and Latvijas Valsts Meži (Latvian State Forests). Similarly, Latvia as a state, namely, the Environment Protection and Regional Development Ministry is giving a helpful hand as well.

Public subsidies make up 40 000 lats this year. This money was used to purchase bags. All the waste gathered during the cleanup will be collected in yellow bags. And it will only be these yellow bags to be removed, so that people do not make ill use at the expense of others to clean up their private territories. 80 00 lats in total was spent to purchase these bags.

The overall budget of the Big Cleanup comprises 100 000 lats. According to Jaunzeme, 150 000 lats would be an ideal budget – about a lat per each member.

Up to now, private persons have donated 237.07 lats on the portal for donations

Moreover, the project aims at making Latvia the cleanest place in the world up to 2018, when the state turns 100. Thus people are encouraged to take care of the environment around them.

Up to now, people have applied to clean up more than 1 000 places, however, they can still be registered until April 27 midnight.

Big Cleanup is to take place on Saturday, April 30, from 9.00 to 15.00.


Leave a reply

  1. Dee says:

    This sounds like a nice day out!

  2. @Rita says:

    This is a very comendable project. Hope that more people would be concerned about their environment.

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