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Ceturtdiena 19.10.2017 | Name days: Drosma, Drosmis, Elīna

Chevrolet celebrates 100 years by donating 100 cars

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Baltic news, News from Latvia, BNN-NEWS.COM, BNN-NEWS.RUChevrolet, one of the best known car brands in the world, is donating 100 cars to SOS Children Villages all across Europe, to celebrate it centennial jubilee in 2011.

9 of them will increase mobility of children in their care and also the one of SOS Children’s Villages Organizations co-workers in the three Baltic States, with the first cars reaching Latvia today. To further support the initiative the Chevrolet dealers in Estonia, Latvia and Lithuania will provide new cars maintenance free of charge for the 100 000 km of run.

One of the highest in value donation organizations, providing a loving home for orphaned and abandoned children or ensuring preventive support for families at risk of abandoning their children, have received in Latvia in recent years will mark an important milestone in the history of Chevrolet – the centennial jubilee celebrated in the course of 2011.

«We are proud to be part of this meaningful way to celebrate the birthday of our company. By donating cars to the largest nongovernmental organization taking care of abandoned or orphaned children we aim to improve the daily lives of the kids and their caretakers as well as to enhance capabilities of social workers participating in the Family Strengthening Program to visit disadvantaged families in the communities,» said Lena Murd, Marketing Manager at Chevrolet for Baltic States.

«The SOS mothers and our social workers need to be mobile for the same reasons other parents do. They manage all the same challenges of running a large household. In our Family Strengthening Programs our social workers go out into the poor communities to help families take care of themselves and of their children. Very often, these communities are remote and hard to access publicly. The mobility of all our co-workers is really crucial for us to be able to support children,» Ilze Paleja, director of SOS Children’s Villages Organizations explained.

Chevrolet, one of the world’s best-known automotive brands with more than 200 million Chevrolet vehicles sold over the past 100 years,  was founded on November 3, 1911 by a Swiss immigrant Louis Chevrolet and U.S. entrepreneur Billy Durant.

Chevrolet is General Motors’ largest global brand with annual sales of about 4 million vehicles in more than 130 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world.


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