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Wednesday 20.09.2017 | Name days: Marianna, Ginters, Guntra
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Coca-Cola changes its visual design

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUFrom January 2017 onward, Coca-Cola intends to change its identity and brand policy.

The company’s representatives say all products will be communicated under a single strong Coca-Cola brand.

By changing the brand policy, the company intends to carry out a massive campaign in Latvia and other Baltic States in order to inform as many people as possible about offered product choices. The main message of the campaign reflects the central thought «New Look, Same Great Taste!»

The new policy is also reflected in the package design – all products presented under a single similar visual identity, decorated with the same iconic red colour.

Coca-Cola lovers will be able to continue enjoying the same great taste, choosing between the original drink or the sugar-free and calorie-free drink. Communication in the public space and special messages on products will help consumers make an informed decision.

«We are happy to know that Coca-Cola is one of the most beloved brands in the world. But everything in the world is engaged in an endless process of change. With that, we have to know what consumers want. Today we wish to offer our consumers an opportunity to enjoy our brand’s products they know and love, picking the one that fits their taste and lifestyle,» – says the brand’s manager in Baltics Irina Gailisa.

She emphasizes that the company wishes to adapt to clients’ wishes, making sugar-free drinks more accessible and noticeable.

Changes will apply to all Coca-Cola variations available in Latvia.

The first bottles with updated design first appeared on store shelves in Latvia at the beginning of January. The full replacement of all Coca-Cola products in Latvia is planned to conclude by the second week of February.

Ref: 224.109.109.4121


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