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Tuesday 22.05.2018 | Name days: Emīlija
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Coca-Cola Company announced new global vision – World Without Waste

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUCoca-Cola Company has announced a goal to work on collecting and recycling an equivalent of every sold bottle or can by 2030, as BNN was informed by the company.

This is the main focus of the company’s new ‘World Without Waste’ vision. Coca-Cola intends to realize this vision with long-term investments and continued work on ensuring recycling of its entire packaging life-cycle – from how cans and bottles and made to how they are recycled. The company’s vision was created after analysing the role of food and beverage packaging in our modern lives. Still, to reduce the volume of waste on a global scale, a considerable amount of effort and investments is needed.

President and CEO of The Coca-Cola Company James Quincey says: «Consumers around the world care about our planet. They want and expect companies like ours to be leaders and help make a litter-free world possible. Through our ‘World Without Waste’ vision, we are investing in our planet and in in our packaging to help make the world’s packaging problem a thing of the past.»

Coca-Cola Baltics franchise manager Ieva Matulaitienė says that the company is committed to finding a solution for efficient recycling of packaging. «We actively follow ongoing discussions regarding the introduction of deposit systems in Latvia. We hope for cooperation with industry representatives and policy-makers to find appropriate solutions.»

Coca-Cola Company in cooperation with Coca-Cola HBC plans to work on achieving several goals:

Invest in a greener future: work to collect and recycle the equivalent of every bottle or can sold by Coca-Cola by 2030.

Invest in packaging technologies: to achieve the goal on a global scale, Coca-Cola Company will continue working on making all packaging used for its products 100% recyclable.

The company intends to achieve its goals through cooperation with global partners.

Ref: 224.109.109.4095


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