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Saturday 19.08.2017 | Name days: Melānija, Imanta

Coca-Cola iconic bottle design celebrates 100th birthday

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This year marks the 100th anniversary of the iconic Coca-Cola bottle design. Celebrities like Marilyn Monroe, Avicii and Rita Ora, as well as Latvian singer Samanta Tina have become the faces of the advertisement campaign for the 100th jubilee.

In 1915, Coca-Cola regularly competed with competitors that desperately tried to imitate it. Because of this, Coca-Cola presented a creative challenge to American glass producers – create a bottle so unlike others that it would be possible to recognize it in the dark or even in pieces. Root Glass Company emerged victorious in this challenge. What the company came up with is a bottle with an elongated shape and small bean-shaped wells. The bottle was first patented on November 16th, 1915. Since then it has become an iconic image that helped create memorable moments in films, history, design and sculpture.

The evolution of Coca-Cola bottle:

1899: Coca-Cola is poured into bottles for the first time in Chattanooga, Tennessee. Coca-Cola President Asa Candler sells packaging rights for USD 1. Coca-Cola bottles are smooth Hutchinson bottles with metal stopper.

1906: amber-coloured, smooth surface bottles with prominent logo are used for Coca-Cola all over USA. The diamond-shaped label is introduced in 1906 to help differentiate it from competitors.

1915: Coca-Cola’s success and growth only serves to motivate competitors to emulate this drink. In order to combat copy-cats, Coca-Cola patents a special glass bottle design produced by Root Glass Company.

1923: following the rise of popularity of home refrigerators, Coca-Cola creates six-packs for bottles, so that people could enjoy Coca-Cola in the comfort of their homes.

1941: thousands of men and women are sent abroad. The Coca-Cola Company President Robert Woodruff insists that every man in a uniform is provided a Coca-Cola bottle for five cents in any corner of the world no matter what it may cost the company. His vision came true: the number of countries in which Coca-Cola became available nearly doubled over the course of 1940-1960.

1950: Coca-Cola becomes the first commercial products to be featured on the front page of Times. This appearance helps make Coca-Cola and international trademark.

1957: Coca-Cola bottles are given a white label that features both Coca-Cola and Coke brands. Prior to that, Coca-Cola was only featured on the glass bottle.

1960: Coca-Cola introduces aluminium cans to USA. Early cans featured an image of Coca-Cola bottle so that consumers would recognize the drink familiar to them.

1977: Coca-Cola bottle is registered as a trademark. Shortly before that, a survey showed that less than 1% of Americans could not identify Coca-Cola bottle by its shape alone.

1993: Coca-Cola introduces a 590ml PET bottle. The bottle helps differentiate Coca-Cola from other drinks like its predecessor did in 1915.

2008: Coca-Cola receives Grand Prix design award at the prestigious Cannes Lions event for refreshing its visual design.

2009: Coca-Cola develops and introduces a ‘100% plant bottle’, which is completely renewable and made from plant materials.

2012: Bottleware, created by Nendo, makes its début at Design Tide Tokyo. The collection consists of recycled Coca-Cola bottles.

2015: 100 years pass since the creation of the original Coca-Cola glass bottle.


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