Latviski English По-русски
Monday 23.10.2017 | Name days: Daina, Dainida, Dainis

Coca-Cola iconic bottle design celebrates 100th birthday

(No Ratings Yet)

This year marks the 100th anniversary of the iconic Coca-Cola bottle design. Celebrities like Marilyn Monroe, Avicii and Rita Ora, as well as Latvian singer Samanta Tina have become the faces of the advertisement campaign for the 100th jubilee.

In 1915, Coca-Cola regularly competed with competitors that desperately tried to imitate it. Because of this, Coca-Cola presented a creative challenge to American glass producers – create a bottle so unlike others that it would be possible to recognize it in the dark or even in pieces. Root Glass Company emerged victorious in this challenge. What the company came up with is a bottle with an elongated shape and small bean-shaped wells. The bottle was first patented on November 16th, 1915. Since then it has become an iconic image that helped create memorable moments in films, history, design and sculpture.

The evolution of Coca-Cola bottle:

1899: Coca-Cola is poured into bottles for the first time in Chattanooga, Tennessee. Coca-Cola President Asa Candler sells packaging rights for USD 1. Coca-Cola bottles are smooth Hutchinson bottles with metal stopper.

1906: amber-coloured, smooth surface bottles with prominent logo are used for Coca-Cola all over USA. The diamond-shaped label is introduced in 1906 to help differentiate it from competitors.

1915: Coca-Cola’s success and growth only serves to motivate competitors to emulate this drink. In order to combat copy-cats, Coca-Cola patents a special glass bottle design produced by Root Glass Company.

1923: following the rise of popularity of home refrigerators, Coca-Cola creates six-packs for bottles, so that people could enjoy Coca-Cola in the comfort of their homes.

1941: thousands of men and women are sent abroad. The Coca-Cola Company President Robert Woodruff insists that every man in a uniform is provided a Coca-Cola bottle for five cents in any corner of the world no matter what it may cost the company. His vision came true: the number of countries in which Coca-Cola became available nearly doubled over the course of 1940-1960.

1950: Coca-Cola becomes the first commercial products to be featured on the front page of Times. This appearance helps make Coca-Cola and international trademark.

1957: Coca-Cola bottles are given a white label that features both Coca-Cola and Coke brands. Prior to that, Coca-Cola was only featured on the glass bottle.

1960: Coca-Cola introduces aluminium cans to USA. Early cans featured an image of Coca-Cola bottle so that consumers would recognize the drink familiar to them.

1977: Coca-Cola bottle is registered as a trademark. Shortly before that, a survey showed that less than 1% of Americans could not identify Coca-Cola bottle by its shape alone.

1993: Coca-Cola introduces a 590ml PET bottle. The bottle helps differentiate Coca-Cola from other drinks like its predecessor did in 1915.

2008: Coca-Cola receives Grand Prix design award at the prestigious Cannes Lions event for refreshing its visual design.

2009: Coca-Cola develops and introduces a ‘100% plant bottle’, which is completely renewable and made from plant materials.

2012: Bottleware, created by Nendo, makes its début at Design Tide Tokyo. The collection consists of recycled Coca-Cola bottles.

2015: 100 years pass since the creation of the original Coca-Cola glass bottle.


Leave a reply

BNN summary of the week: birth and death rates in Latvia turn out shocking. Gambling halls to close down

BNN offers a summary of this week’s topical news in a variety of categories: Fight; Truth; Business; Future.

Professor: by taking money away from science, the state shoots itself in the foot

The matter regarding insufficient funding for science has recently become more topical in the public space. President of Latvian Academy of Sciences Ojārs Spārītis is rather critical of the situation: Latvia has lied to the European Union and European Commission about making sure that funding for science reaches 1.5% of GDP by 2020.

To prevent fraud, audit of MPC recipients to be performed in Latvia

Latvian Economy Ministry intends to perform an audit of mandatory procurement component recipients and use new regulations to combat fraudulent activities, as confirmed by Economy Minister Arvils Ašeradens.

Rail Baltic procurements to be processed using Electronic Procurements System

Following the changes to Latvian Republic’s Public Procurements Law, all new procurements for Rail Baltica administered by RB RAIL will be processed using a free electronic information system and its e-contest subsystem.

Estonian construction price index pushed up by wages

The construction price index in Estonia has in July-September of 2017 increased by 0.9% in comparison to second quarter this year and by 1.7% from July-September of 2016, Estonian statisticians have estimated.

Surplus of Latvia’s government budget reached 9.5 million euros in 2016

In 2016 general government budget surplus accounted for EUR 9.5 million or 0.04 % of the Gross Domestic Product, whereas general government consolidated gross debt amounted to EUR 10 091.6 million or 40.6 % of the GDP.

Latvia to invest EUR 5.9 million into formation of unified port network

Ports of Riga planning region and Kurzeme planning region have commenced an important tourism project. The goal of this project is creating a unified yacht port network in Latvia and Estonia with quality services that would allow developing sailing tourism and attract foreign sailing enthusiasts in the future, reports the regions’ representative Inese Ozoliņa.

Graft-suspected Tartu deputy mayors resign

In Estonia's second largest city, Tartu, Deputy Mayors Artjom Suvorov and Valvo Semilarski have stepped down from office, Estonian press reported, after the politicians were arrested under suspicion of graft.

Expert: workers of Latvia’s NGO sector have high ‘burnout’ risk

Workers of Latvia’s NGO sector have a high burnout risk, said once the director of Providus Dace Akule in an interview to Latvijas Radio.

Producer: many young people come to work in the film industry

Latvia’s film industry has been steadily growing these past several years, and it is especially gratifying that many young people are coming to work in the industry, says director and producer, representative of Film Angels Productions Jānis Kalējs.

Pollution blamed for every sixth premature death globally

Nine million premature deaths globally in 2015 are said to be related to pollution, a study has found pointing to presence of harmful matter in air, water and workplace as the three main risk factors.

Infectologist: influenza kills biologically the weakest, including children and pregnant women

Influenza is an infection that affects both children and adults. However, it kills those who are biologically weak, says Immunization State Council chairperson and infectologist of Children’s Vaccination Centre Dace Zavadska.

Investor activity made easier between Latvia and Vietnam

An intergovernmental agreement has been signed between the Republic of Latvia and Socialist Republic of Vietnam on prevention of double taxation and tax avoidance in relation to income tax.

Colder masses of air to enter Latvia in coming days; precipitation to be limited

Although high atmospheric pressure will be present above Latvia in the coming days, southern regions in Latvia will experience short-term precipitation on Saturday, 12 October, caused by the cyclone active above Poland. Colder masses of air will enter Latvia in the coming days.

Maltese journalist said to be killed by remotely-controlled explosive

Officials in Malta have unveiled it is assumed that investigative journalist Daphne Caruana Galizia was murdered by an explosive places under her car, which was detonated remotely.

Prime Minister: Latvia cannot accept additional asylum seekers

Latvia cannot afford to resettle additional asylum seekers, said Prime Minister Māris Kučinskis during his meeting with European Commission President Jean-Claude Juncker on Thursday, 19 October.

Scandinavians purchase tourism company in Lithuania; changes expected in Latvia too

Dutch Otravo online travel organization has expanded and has purchased Lithuanian online travel agency Interno Partneris, thereby entering the Baltic market.

Ombudsman: non-citizen status matter should be resolved in next decade

The next ten years may be the transition period to ‘put an end’ to the non-citizen status in Latvia, said ombudsman Juris Jansons in an interview to LTV programme Rīta panorama.

Swedish Foreign Minister: harassment exists at highest political level

The Foreign Affairs Minister of Sweden, Margot Wallström, has commended the current sexual assault and harassment awareness campaign in social media and urged to fellow politicians to address the problem.

Latvenergo recognized as Latvia’s most valuable company for tenth time

Latvenergo has been recognized as Latvia’s most valuable company in 2017. Its value grew 34% in comparison with 2016, according to the TOP 101 list of Latvia’s most valuable companies compiled by Prudentia and Nasdaq Riga.

Number of births and number of deaths decline in Latvia

During the first nine months of this year 15,723 babies were born in Latvia, which is 1,113 children fewer than in the corresponding period of the last year.

CC applies binding conditions for the sale of MTG Broadcasting AB

Latvian Competition Council has decided to permit Bite Lietuva to purchase MTG Broadcasting AB group’s businesses in Latvia. CC has applied several binding conditions to prevent a possible impact on competition on the television services and advertisement market.

Eesti Energia warns: Limiting CO2 emissions on capacity could endanger energy supply

Estonian energy giant Eesti Energia has evaluated that a plan under discussion in the European Union to introduce a carbon dioxide release limit for capacity mechanisms to qualify for subsidies could adversely affect the security of supply in Estonia and the Baltic states.

Solidarity tax norm recognized as non-compliant with Latvia’s Constitution

On Thursday, 19 October, the Constitutional Court of the Republic of Latvia declared the Solidarity tax norm as non-compliant with the country’s Constitution.

Survey: Riga residents go to the doctor’s the most often

34% of residents undergo regular health checks, according to Mana Aptieka & Apotheka health index. In addition, women are twice as serious about health checks as men.