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Friday 20.10.2017 | Name days: Leonīda, Leonīds
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Collective shopping peaks in morning hours

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Activity on collective shopping sites reaches its maximum in the morning. The trend differs from the most common Internet tendencies, according to the international Internet research firm Gemius.

Baltic news, News from Latvia, BNN-NEWS.COM, BNN-NEWS.RUMore than two-thirds or 68% of all the users are women.

Collective shopping portals record their peak hour in the morning of a working day – during the period from 9:00 to 10:00. Speaking about the overall Internet activity, it hits the highest in the evening hours between 20:00 and 21:00.

Collective shopping portal perkamkopa.lv manager Laura Miller notes that visiting such sites is already a habit, just like reading the morning news.

“The most active buyers do it all in the morning. During the day they are joined by those who got to know about the offers from friends’ recommendations in social networking sites. It is yet another important channel, because, clearly, friends share only information about those goods or services they are sure about,” she says.

In November 2011, the average duration of one visit accounted for two minutes, while the average page views by one user amounted to nine. The average time a single user spent in collective buying site hit nine minutes.

More than 2/3 or 68% of the collective shopping portal visitors are women. In November, the highest proportion of women was recorded on the group-buying site cherry.lv, accounting for 70% of the total site audience. In its turn, the proportion totals 67% on citylife.lv and perkamkopa.lv.

Cherry.lv manager Girts Slavins explains the trend: “Throughout the internet there is a tendency that women are more active than men, especially on social networks. As for collective shopping portals, the thing is that there are more offers for women than men. But I believe that it is not the main reason for this dominance.”

Most Internet users of collective buying sites fall in the age group of 25-34 years – an average of 30%. They are followed by 15-24 year old internet users – 27%.

Distinguished by occupation, it can be seen that users of collective shopping sites are employed as specialists and office staff – 29%. Students make up an average of 18%.

Similarly, more visitors than on average on the Internet point out that they shop online at least once a month. There are also more people whose income level exceeds the average Internet user-income level.

Ref: 103.105.105.877


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