American Corporation Disney plans to build a quest rooms and real time interactive games park in Latvia. This complex, with an area of 1,200 ha, will become the first such interactive entertainment centre in Europe and the third largest one in the world. It is planned that this park will attract around 800,000 people from Europe and Russia annually.
The news about this plan was released on 31 March by Mysteria, which has recently changed its owner. It is now part of Disney. «The first Disney Questland adventure-entertainment park in Europe and the third largest in the world will be built in Riga and will be based on our and other Riga-based quest room companies,» – mentioned in the company’s blog.
BNN contacted Mysteria. Its representative, however, could not confirm if the aforementioned information is true. The representative asked to forward all questions electronically and promised to respond within the next couple of days. Considering this, it is possible that the press-release was an early April Fool’s Joke.
Disney is a world popular gigantic corporation that specializes in leisure and entertainment industry. In 2014, Disney entered the rapidly growing quest games market. So far, Disney has created two new theme parks. Visitors in those parks are offered interactive games based on logic, observation, item searching or team based objective solving puzzles.
According to previous information, Disney Questland would have been established on the territory of the former porcelain plant in Riga. Previously, it was planned to build Akropolis shopping centre there. The Disney Questland would include more than 50 quest rooms. The base of this theme park would consist of existing quest rooms in Latvia. On 1 April, Disney will sign a contract regarding the acquisition of Latvian Mysteria. As mentioned in the blog of one the founders of Mysteria, Yuri Boichuk, talks regarding acquisition by Disney were being held throughout 2015.
«We are unable to give comments about Mysteria development plans, but we can state with certainty, that this park would not be constructed in the territory of the former Kuznecov’s porcelain factory, because in this area multifunctional shopping center Akropole will be located.»
At the end of the last year there was a construction permit received from Riga City Building Board on construction of multifunctional shopping centre Akropole and in March 2016, there was an important stage of preparation process of construction of the multifunctional centre Akropole commenced – driving of test piles in the ground. The construction works are planned to be commenced in the second half of 2016.
“Akropole” will become not only a large multifunctional center (gross area of the building will be 96 thousand square meters), but will offer to families the best entertainment opportunities in Latvia.
[3/31/2016 7:11:04 PM] Ērika: komentē LTD “Acropolis” Member of the board Jeļena Kondrašova
«Disney representatives had approached us with an offer to buy Mysteria during the annual quest and entertainment fair in Los Angeles in February 2015,» – said Boichuk.
According to him, Disney became interested in Latvia’s quest company with its non-standard, innovative approach to organizing games. First of all, games offered by Mysteria all use complicated technical solutions and equipment players have to utilize in order to advance to the next level. Secondly, organizers of Mysteria put a lot of work into creating the atmosphere and scenarios for their games, making them entertaining and educational.
It is unknown how much Disney plans to pay for Mysteria. It is known, however, that the American giant plans to invest around EUR 4 million into the quest theme park. According to Boichuk, Disney chose Latvia «because the country has a beneficial geographical location, and it is fairly cheap and quick to travel to Latvia from anywhere in Europe and Russia, which is highly important to Disney. Aside from that, the new theme park will take up enough territory for two football fields. And it is possible to acquire large territories of land in Latvia near large towns. In other European cities, however, it would have been necessary to establish the park in sub-urban areas.»
According to information from Lursoft, there are more than ten quest room companies with about fifteen game rooms currently working in Latvia.