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Tuesday 22.08.2017 | Name days: Rudīte, Everts

New domain extension «.mobi» unveiled

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Starting from Monday, April 18, a new domain extension «.mobi» will be offered. It is created for websites intended for mobile devices, informs the top-level domain «.lv» register management organization NIC head Katrina Sataki and the domain «.mobi» register holder «dotMobi» business development head Francesco Cetraro.

Baltic news, News from Latvia, BNN-NEWS.COM, BNN-NEWS.RUThe domain was designed specifically for mobile phone-adapted Internet sites, so that they are more convenient to use without thinking what Internet address to type when using the Internet on mobile phones. Sataki points out that until now the mobile versions of web pages were designed in different ways – one had «www» in front, while others – «m» or «/m».

At the same time, if it is unclear which of the options to use, the user will always be able to indicate «.mobi» address, Sataki says, emphasizing that Latvia is the first state to introduce an extension for existing domain names. Namely, the Latvian domain names will comprise «.lv.mobi».

It will be a free of charge service available for all «.lv» domain name users.

When explaining why such a domain is necessary, the representatives of NIC points to the increasing competition and technological development on the mobile phone market with the mobile Internet becoming cheaper. As a result, people communicate and find information via mobile phones.

Currently about 20% of the Latvian mobile phone users actively use the mobile Internet on a daily basis, Cetraro says.

NIC forecasts over time this percentage will increase significantly, because many people use the mobile Internet, for instance in public transport, cafes, streets and elsewhere. However, there are obstacles hindering more active mobile Internet use, among which the representatives of NIC mention the fact most Internet websites are not suitable for mobile view and the lack of a single address, so that when typing the address users would be sure the webpage will be suitable for mobile phones.

Asked to predict the domain’s popularity in Latvia, Sataki notes the NIC wants to provide a choice. In order to create a webpage for mobile phones, a domain name ending with «.mobi» is not necessary; however, Sataki underlines the number of mobile Internet users will only increase, hence the content providers will have to pay more attention to mobile phone users. By using «.lv.mobi» companies can say – we care about our clients, the NIC head considers.


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  1. One says:

    Seems a useful option.

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