bnn.lv Latviski   bnn-news.com English   bnn-news.ru По-русски
Sunday 07.02.2016 | Name days: Ričards, Rihards, Nelda
LatviaLatvia

Expert: Latvia's current image attracts mature tourists

FaceBook
Twitter
Draugiem
print
(No Ratings Yet)

Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RULatvia’s current tourism attraction model is more suited to attracting mature tourists, not young people, and if we want to expand our tourism range, we need to think about forming new market offers. This, however, requires a serious market and peoples’ mentality analysis, as the head of Latvia Tours Ieva Keisa told Nozare.lv in an interview.

She admits that both the Riga Tourism Development Bureau and the State Tourism Development Agency have begun advertising the country and its capital city in different markets.

“The fact that the country has a special image – Latvia. Best enjoyed slowly – is commendable. It portrays Latvia as an ecologically clean country. This presents one or two reasons to visit it. However, we will need to think about finding a new market in the near future,” – Keisa admits.

She said that there is great potential in Japan, China and Eastern countries in general. It is, however, necessary to find an appropriate approach to present Latvia. “No Japanese person would travel this far just to walk around Riga. This is why we are prepared to develop specialized tours, showing all three Baltic countries and adding either St. Petersbourg or Helsinki to the mix,” – said the expert.

According to her, Latvia is especially attractive to former Soviet republics thanks to its historic link – mainly Jurmala. Mature European tourists, on the other hand, are more attracted by the motto “Latvia. Best enjoyed slowly”.

“I think the efforts of Live Riga to present the city as a culinary capital are welcoming. There are plenty of good restaurants that offer high quality meals. Latvia also regularly holds all kinds of cultural events. It is clear that the number of tourists that come from Europe is limited. Latvia’s current tourism image is more suitable to attract mature tourists, not young ones. If we want to expand our target audience, we need to consider other market areas as well. This, however, requires an in-depth market and mentality analysis,” – Keisa believes.

Ref: 103.109.109.8718


Leave a reply

Week in Lithuania. U.S. set to extradite former MP and judge back to Lithuania

The U.S. Justice Department has announced it has accepted Lithuania’s request for extradition of former MP and former judge Neringa Venckienė, said new Lithuanian Prosecutor General Evaldas Pašilis.

Economic Diary of Latvia. Premature opening of the market

Latvia received one more confirmation that Europe is helpless before the migration crisis and that no one has resources to resolve it. The European Commission has supported German Finance Minister Wolfgang Schäuble’s idea to create an additional fuel tax in the EU. Finances acquired from this tax will be used to finance resettlement of refugees. Latvian representatives in Brussels were the most active lobbyists of this initiative.

Lukoil sells petrol stations in Latvia, Lithuania and Poland to Austrians

Russian oil company Lukoil has signed a contract with Austrian AMIC Energy Management in regards to the sale of 230 petrol stations in Latvia, Lithuania and Poland.

Warning given to KVV Liepājas metalurgs in regards to cutting gas supply

Latvijas Gāze has warned KVV Liepājas metalurgs about the planned cut of gas supply. The warning was expressed because the company has been systematically missing payments.

Hunters shoot 7,871th female wild board in Latvia

Over the course of the last two and a half months, hunters of Food and Veterinary Service have shot 7,871 female wild boars. Hunters in Kurzeme were active the most throughout this period of time – more than 3,000 female wild boars were shot there.

Latvian president to continue recovery in cardiology ward

Following additional examinations doctors concluded on 5 February that Latvian President Raimonds Vejonis’ health has improved to the point of no longer needing intensive therapy.

Lithuania’s Labour Party founder Viktor Uspaskich exonerated for the most part

The Working Group on Arbitrary Detention of the UN has established that the UK should release Wikileaks’ founder Julian Assange from detention and compensate for his deprivation of liberty since 2010.

Iran interested in transporting cargoes through Riga Freeport

The first meeting of the Latvian – Iranian United Committee was carried out in Riga this week. Although the main focus of the meeting was road transport, the Iranian delegation expressed interest for cargo carrying possibilities by means of sea port, as confirmed by Riga Freeport’s Public Relations Department’s Director Anita Leiskalne.

Weather in Latvia to be spring-like next week

Although frost will be present almost across all of Latvia on the night to Saturday, 6 February, weather in the country will switch back to meteorological spring next week.

Kirkup: transit industry requires state support

In the twelve months of 2015, Ventspils Nafta’s subsidiary LatRosTrans transported 4.7 million tons of oil products, in comparison to 5.7 million tons transported in 2014. Ventspils nafta terminals transported 9.2 million tons of cargoes in the same period of 2015, as opposed to 10.58 million tons transported in 2014.

Latvia’s GDP growth predicted to be 3.2% in 2016

Latvia’s economic growth has been one of the most rapid among European Union member states in recent years. GDP growth rate was 4.4% in 2011-2014. In 2015, in spite of geopolitical instability, Latvia’s GDP continued to grow and reached 2.8%.

UN: UK should stop arbitrary detention of Wikileaks’ Assange

The Working Group on Arbitrary Detention of the UN has established that the UK should release Wikileaks’ founder Julian Assange from detention and compensate for his deprivation of liberty since 2010.

German Foreign Minister calls to stop fighting in Ukraine

The warring sides of the Donbas war should immediately stop fighting and fully adhere to a ceasefire, stated German Foreign Minister and the Chairperson-in-Office Frank-Walter Steinmeier on February 4.

Electricity was cheaper at the exchange that in fixed price contracts last year

In 2015, Nord Pool exchange prices in Latvia’s region were lower than the average price level in fixed electricity price contracts for the same period of 2014. Consumers who chose to procure electricity for exchange prices managed to save approximately 11.5%, according to information compiled by Enefit.

Six additional Ukrainian TV channels to appear in Europe, including Baltic States

Six additional TV channels will be transmitted over Europe, including Baltic states, announced satellite operator SES, who’s one of the teleports operates in Riga, providing satellite communications services to broadcasters over more than 50 orbital satellite fleet.

SEB Bank concluded 2015 with profit of EUR 35 million

Over the course of 2015, SEB Bank issued a total of EUR 549 million in the form fresh loans. Of that amount, EUR 87 million were provided to private persons and EUR 462 million – to different companies. Small and medium-sized companies were provided with EUR 185 million in loans that year, which is 11% less than the amount allocated in 2014.

Dombrovskis: Latvia’s economic growth is better than expected

Europe’s economy begins the fourth year of recovery and continues to grow moderately, which is mostly dues to consumption. The majority of the world’s economies, meanwhile, are experiencing major challenges. This serves to increase growth risks in Europe, as noted in the European Commission’s winter outlook.

Laima sweets manufacturer to have a new logo

In order to enhance competitiveness of the most beloved sweets brand in Latvia, Laima now has a new corporate style that will continue the long-standing traditions and establish a new and more energetic visual design.

Minister: Latvian has to enhance its self-defence capabilities

Conclusions made in RAND Corporation’s recent war games in regards to Russia’s ability to conquer Baltic States and NATO’s apparently lacking ability to defend its member states did not come out of nowhere.

airBaltic investment agreement is signed

Today an agreement was signed between the Latvian government and Ralf-Dieter Montag-Girmes. Under the deal, a total of EUR 132 million of fresh capital will be invested in the Latvian carrier for fleet modernisation and its new Horizon 2021 business plan.

Collapse of Schengen Area would cost EU more than EUR 100 billion

According to a study by France Strategie, the possible collapse of the Schengen Zone could cost the European Union more than EUR 100 billion in a long-term perspective.

Security Police apprehends one of the Latvians fighting in Eastern Ukraine

On 25 January, Latvian Security Police launched a criminal process against a Latvian resident accused of taking part in the armed conflict in Eastern Ukraine.

Expert: fluctuating beginning of the year is an opportunity for clever investors

Although the beginning of the year was clearly negative and fluctuating for finance markets, investors can benefit from the current situation if they act in a clever way, believes Anzelika Dobrovolska, head of Nordea Bank’s Deposit Product Development Department.

Russia promises to respond to the increasing presence of US forces in Europe

Russia will carry out «compensating measures» to respond to the increasing presence of the US military in Europe, as RIA Novosti was told by Andrei Kelin, Director of Russian Foreign Ministry’s European Cooperation Department.

Study: Russia would take Riga or Tallinn within 36 to 60 hours

If Russia were to attack Baltic States, NATO forces stationed there would be crushed within three days, as concluded after of war games organized by RAND Corporation, officers of U.S. military and civil officials.

Newest comments