bnn.lv Latviski   bnn-news.com English   bnn-news.ru По-русски
Friday 31.10.2014 | Name days: Valts, Rinalds, Rinalda
LatviaLatvia

Expert: Latvia's current image attracts mature tourists

FaceBook
Twitter
Draugiem
print
(No Ratings Yet)

Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RULatvia’s current tourism attraction model is more suited to attracting mature tourists, not young people, and if we want to expand our tourism range, we need to think about forming new market offers. This, however, requires a serious market and peoples’ mentality analysis, as the head of Latvia Tours Ieva Keisa told Nozare.lv in an interview.

She admits that both the Riga Tourism Development Bureau and the State Tourism Development Agency have begun advertising the country and its capital city in different markets.

“The fact that the country has a special image – Latvia. Best enjoyed slowly – is commendable. It portrays Latvia as an ecologically clean country. This presents one or two reasons to visit it. However, we will need to think about finding a new market in the near future,” – Keisa admits.

She said that there is great potential in Japan, China and Eastern countries in general. It is, however, necessary to find an appropriate approach to present Latvia. “No Japanese person would travel this far just to walk around Riga. This is why we are prepared to develop specialized tours, showing all three Baltic countries and adding either St. Petersbourg or Helsinki to the mix,” – said the expert.

According to her, Latvia is especially attractive to former Soviet republics thanks to its historic link – mainly Jurmala. Mature European tourists, on the other hand, are more attracted by the motto “Latvia. Best enjoyed slowly”.

“I think the efforts of Live Riga to present the city as a culinary capital are welcoming. There are plenty of good restaurants that offer high quality meals. Latvia also regularly holds all kinds of cultural events. It is clear that the number of tourists that come from Europe is limited. Latvia’s current tourism image is more suitable to attract mature tourists, not young ones. If we want to expand our target audience, we need to consider other market areas as well. This, however, requires an in-depth market and mentality analysis,” – Keisa believes.

Ref: 103.109.109.8718


Leave a reply

People’s confidence around the world currently higher than it was before the crisis

Consumer confidence around the world has reached 98 points in Q3 2014, which is one point higher than it was in the previous period and two points higher than it was at the beginning of the year. This index, which has been demonstrating slow but stable growth since the beginning of 2012, remains higher than it was before the crisis.

Prices on a rise for oatmeal and pasta; prices decline on potatoes

Compared with September, this October there were no changes on prices for the majority of goods sold in Latvia. No changes were observed in 86.4% of all cases. Price increase has been noted in 6.4% of cases and price decline in 7.2% of cases.

Ryanair serviced nearly 15 million passengers in ten years of working in Baltic States

European low-cost airline Ryanair celebrates its tenth anniversary of working in Baltic States this Friday, October 31st. Ryanair started serving flights from Riga International airport to London and Frankfurt in October 2004.

Video: How to paint pumpkin with knife?

People in English-speaking countries and elsewhere will mark the Halloween on Friday, October 31. In this video, you can see how masters of their trade turn a pumpkin in a painting with a little help of a knife.

Latvian Supreme Court declines Harmony’s plea about election results in Latgale

The Supreme Court of Latvia has reviewed the plea submitted by Harmony in regard to complaints related results of 12th Saeima elections in Latgale, asking to have results of elections there be recognized as void. The Supreme Court, however, has declined this plea.

Kaimiņš: I want to bring healthy reason to this country of wonders

Actor and Saeima deputy Artuss Kaimiņš from the Latvian Regional Alliance has decided to work in the government to bring healthy reason to this country of wonders.

Black economy kills Lithuania’s small business in hinterlands

Are Lithuanians not enough entrepreneurial? This is to put it mildly, as the Eurostat statistics has thrown Lithuania in that regard to the very bottom of the EU index of entrepreneurialism - only a meager 9.7% of the compatriots work for themselves. The actual level of the self-employed, some Lithuanian economists insist, is a lot higher, but is overshadowed by black economy.

Straujuma: if Citadele is not sold, someone will have to take responsibility

The government’s decision regarding the sale of Citadele Bank’s shares to an international group of investors, which is represented by Ripplewood Advisers, remains in force. This deal must be carried out within the term set by the European Commission, says Latvian Prime Minister Laimdota Straujuma. She added that the signing of the deal will be carried out once it has been approved by the Board of the Privatization Agency.

Politologist: government formation is more emotional than it has ever been

Emotions flowed in high tides during the government formation process, comments politologist Filips Rajevskis.

Latvian coalition reaches agreement about nearly all committee leaders

Latvian political forces have reached an agreement in regard to nearly all Saeima committee manager posts in the new parliament.

Russia-Ukraine gas deal reached

According to an agreement brokered by the EU, Russia has promised to renew gas supplies to Ukraine from November until March. The deal will also allow countries in Eastern and Central Europe to receive gas through the territory of Ukraine.

Signing of Citadele Bank’s sale contract may be put off

The signing of the contract for the sale of Citadele Bank is under question, said Latvian Economy Minister Vyacheslav Dombrovskis this Thursday, October 30th.

Board of Privatization Agency resigns prior to signing of Citadele Bank’s sale

Chairman of Privatization Agency Ansis Spridzans and Board member Guntis Lausks have left their posts. They are the ones who were supposed to sign the contract on the sale of Citadele Bank this Friday, October 31st.

War in Ukraine: Seven Ukrainian soldiers killed

Although formally the war in Ukraine ended with the September 5 truce, reports on casualties in the war zone in Ukraine's east are still coming almost two months after the agreement was signed.

Six officials leave Latvian Corruption Prevention and Combating Bureau

Six officials have decided to leave Latvian Corruption Prevention and Combating Bureau, including one experienced manager of the bureau’s Corruption Prevention Office Diana Kurpniece.

Retail trade turnover up 3.6% in Latvia

Compared to August, the total turnover of retail trade enterprises in September 2014 dropped by 0.3%.

Stradins Clinical University Hospital now has new medical staff pre-surgery preparation premises

This Wednesday, October 29th, Stradins Clinical University Hospital opened a new interventional radiology laboratory preparation room for hospital personnel, as reported by Paul Stradins Clinical University Hospital’s public relations specialist Lāsma Sīle.

October 30 in pictures

BNN offers you to take a look at topical, interesting and simply beautiful pictures of the day.

Names of alimony avoiders to be published in Latvia

From now on, names of alimony avoiders in Latvia will be made publicly available. This is provided by amendments to the Maintenance Guarantee Fund Law approved by the Saeima this Thursday, October 30th.

Use of ‘spice’ to be charged with administrative liability

From now on, penalties for use of new psychoactive substances will include either a warning or a fine up to EUR 280.

Estonian President shows example in uniting ethnic groups

Society should not divide people living in Estonia in «locals» and «outsiders», and the word «non-Estonian» should not be used, said the country's President Toomas Hendrik Ilves at a naturalisation ceremony this week.

Latvian National Museum of Art celebrates ongoing reconstruction

This Wednesday, October 29th, the main building of the Latvian National Museum of Art on K.Valdemara Street 10a in Riga celebrated the progress of reconstruction of the main roof and its structures.

Samsung profit – lowest since 2012

Due to lower smartphone sales, South Korean electronics manufacturer Samsung has seen its quarterly operating profit fall to lowest level in three years.

Aboltina: the new government is formed to last a long time

The forming government, for which the Saeima will vote next week, is being formed for a long time, notes Solvita Aboltina.

Deputies of 11th Saeima to gather for a final meeting

This Thursday, October 30th, the 11th Saeima will gather for a final meeting. There are 42 matters on the agenda. In accordance with tradition, all deputies will gather for a photo op at the end of the meeting.

How do you evaluate results of the elections of Latvian Saeima?

View Results

Loading ... Loading ...

Polls Archive



Category feed: Feed: