bnn.lv Latviski   bnn-news.com English   bnn-news.ru По-русски
Friday 23.02.2018 | Name days: Haralds, Almants

Five extravagant video advertisements that prove the power of the Internet

FaceBook
Twitter
Draugiem
print
(No Ratings Yet)

Creative, ironic and very accurate – those are videos on the Internet that have managed to acquire millions of views in a relatively short period of time. The official Latvian representative of the most prestigious creativity festivals in the world – Cannes Lions – has compiled five of the most creative internet advertisements that are sure to make people smile and businessmen consider changing their advertisement strategy.

«Use of the Internet and other technologies has massively expanded over the past several years and will continue expanding in the future. This trend has major influence on a global scale. This is largely because information consumption continuously changes its structure. Video advertisements on the Internet have become a large segment. People in Latvia are getting used to adds popping up every now and again when they watch videos on the Internet.» – says head of Inspired media agency Karlis Gedrovic.

# A prank from Arnold Schwarzenegger

This video proves certain borders rely on our imagination. The promo-event for the premiere of Terminator Genisys was combined with charity and involved one of the stars of the film – Arnold Schwarzenegger, who pranked people…all for the greater good.

# Pampers makes people smile, motivating people not to be afraid of messes

Perfect choice of accompanying music, as well as real and funny faces of cute babies shown in slow-motion while they’re doing what babies do best. This video, which lasts a little over one minute, reflects an entire collection of human feelings – anxiety, stress, effort, relief and genuine happiness.

# Air New Zealand: unforgettable safety lecture before lift-off

Any person who has ever used passenger aircraft services has also seen the obligatory safety lecture before a flight. Most of us don’t pay any attention during one of those. Air New Zealand has addressed this matter in a creative way. The result is really something.

The number of views this video has acquired is more than 3 million. In addition, according to information from Unruly, viewers have shared this video more than 100,000 times. It is possible that part of this video’s success lies in the combination of the main theme from Men in Black film parodied by athletes of the world-known New Zealand rugby team All Blacks.

# Taco Bell vs. McDonalds: Breakfast War

Competition between Taco Bell and McDonalds can be compared to the battle between David and Goliath: Taco Bell has found a way to use their opponent’s weapon against him. Taco Bell has ‘kidnapped’ one of the most popular advertisement characters in the world – Rnald McDonald. As it turns out, there are several hundred people living in the US with that name, and Taco Bell found them. Several hundred Ronalds McDonalds took part in Taco Bell’s advertisement, saying in unison how tasty breakfasts served in Taco Bell are.

The idea was simple but incredibly productive. According to authors, this video gained more than 2 million views in the first days.

# How to prepare fried shrimps within seconds and how does that relate to data transfer?

http://www.canneslionsarchive.com/winners/entry/570719/3second-cookingshrimp-frying-cannonsuper-fried-dumpling

NTT DOCOMO – the largest telecommunications operator in Japan – wanted to attract attention of consumers to advantages of the company’s network. The end result of endless brainstorms is the video above. The company constructed a machine that fries shrimps in three seconds. What does this have to do with telecommunications? As it turns out, it is the simplest way to demonstrate the power and speed of the company’s network in such a creative way.

The video that demonstrates a ‘shrimp-frying canon’ gained a lot of views in Japan and worldwide. In the end, this video was awarded the Golden Lion in the category ‘Brand-created entertainment content’. On Youtube, this video has gained more than 19 million views.

Ref: 102.109.109.8494


Leave a reply

SEB Bank: more employment options will open up and workers will become more selective

«It is becoming easier to change jobs nowadays. The largest selection of employment options are found in regional centres and cities, especially Riga and Pieriga. We see fewer employment options in regions even though there is still considerable demand for workers there,» predicts SEB Bank’s macroeconomics expert Dainis Gašpuitis.

ABLV Bank’s manager claims the bank is ready for cancellation of payment restrictions

ABLV Bank is ready for cancellation of payment restrictions, said the bank’s chairman Ernests Bernis during a press-conference on Thursday, 22 February.

62.9% of Latvia’s population was employed in 2017

Compared to the year before, in 2017 employment rate grew by 1.3 percentage points and number of employed persons by 1.5 thousand. Employment rate among men grew faster than among women – by 1.6 percentage points and 1.0 percentage points, respectively. 894.8 thousand people or 62.9 % of Latvia population aged 15–74 were employed in 2017.

Lithuania and Latvia: the tale between two sisters marked with rivalry

Relations between Lithuania and Latvia, two tight-knit Baltic neighbours, may exemplify a sisterly relationship from the first sight, but just over the course of a single week, several pings rang, signalling that rivalry is, and has always been, a component of coexistence.

Lembergs unable to organize his private life because of intense court proceedings

Lembergs unable to organize his private life because of intense court proceedings

Unemployment level in Latvia decreased to 8.7% in 2017

85.4 thousand people aged 15–74 in Latvia were unemployed in 2017. Compared to 2016, the number of unemployed persons has dropped by 9.9 thousand or 10.4 %.

Council member: ECB is openly dissatisfied with restrictions imposed on Rimšēvičs

The European Central Bank (ECB) is openly dissatisfied with restrictions imposed on one of its council members – governor of the Bank of Latvia Ilmārs Rimšēvičs, said council member of the Bank of Latvia Edvards Kušners in an interview to 900 seconds programme of LNT.

Defence expenditures in Latvia planned at EUR 234 million in 2018

Latvian government plans to spend EUR 234 million on defence projects, including procurement of transports, ammunition, armaments and individual equipment, in 2018 as confirmed by Defence Ministry.

Ministry cancels mandatory procurement component permits for five CHP plants

Latvia’s Economy Ministry has made a decision to cancel the permit to sell electricity within mandatory procurement component for five other renewable energy co-generation plants plants: SIA Madonas Eko, SIA Eiro-Āzijas investment agency, SIA EVOKEM, SIA M Parks, and SIA Eco Latvis.

NSC proposes Maizītis for a second term as Chief of Constitution Protection Bureau

Members of Latvia’s National Security Council have decided to propose the current head of the Constitution Protection Bureau Jānis Maizītis for another term at the helm of this institution, as BNN was informed by the State President’s Chancellery.

Latvijas gāze’s subsidiary Gaso proposes reducing gas transmission price

Latvijas gāze’s subsidiary Gase has turned to Public Utilities Commission with a proposal for a new natural gas transmission system service’s tariff project, providing for a reducing gas transmission price by 18-46% for more than 95% gas consumers.

FCMC invites Bank of Latvia to provide ABLV Bank with yet another emergency loan

The Finance and Capital Market Commission (FCMC) has invited the Bank of Latvia to issue ABLV Bank another emergency loan.

Crime rate in 2017 was the lowest in Latvia’s history

Last year’s crime rate turned out the lowest in Latvia’s history, as reported by Prosecutor General Ēriks Kalnmeiers in his annual report.

LEC: government priorities should include searching for causes and solutions, not the guilty

Latvian Employers’ Confederation (LEC) is worried about ongoing events and their negative effect on the stability and future development of the country’s economy. LEC believes that stabilization of the financial situation requires careful coordination of actions between institutions and the government.

Producer price level in Latvia grew 0.9% in January

Compared to December 2017, level of producer prices in Latvian industry rose by 0.9 % in January 2018. Prices of products sold on the domestic market went up by 1.2 % and prices of exported products by 0.6 %.

Latvian President believes country’s financial system is stable; prime minister plans to report to European Council

«Latvia’s financial system is stable, and there is no reason to worry about possible instability of the banking system. Banks continue working as usual,» says the President of Latvia Raimonds Vējonis.

Corruption Perception Index in Latvia experienced no major changes in 2017

Latvia’s positions did not improve much in Transparency International’s compiled Corruption Perception Index 2017, said Delna – Society for Openness acting director Liene Gātere in an interview to Rīta panorāma programme.

Latvian citizens arrested in Britain under suspicions of organizing slavery

Five people were arrested in a joint international operation by Latvian and British law enforcement operatives, as confirmed by Latvian State Police.

Opinion: Russia is trying to use the situation to create chaos in Latvia

Russia is trying to use the established situation to create chaos in Latvia. Efforts, however, are fated to fail, says chairman of Saeima’s Defence, Internal Affairs and Corruption Prevention Committee Ainars Latkovskis.

Dismissal requested for Latvia’s Finance Minister; parties worried about finance sector sinking deeper

Latvia’s Finance Minister Dana Reizniece-Ozola has failed to prevent the decision made by United States Department of the Treasury, which is ruinous for the country’s financial sector and humiliating for its reputation, says chairman of New Conservative Party Jānis Bordāns.

Defence Ministry: a massive information campaign is being realized against Latvia

Considering events of the last several days in the country’s banking sector and the arrest of the governor of the Bank of Latvia – Ilmārs Rimšēvičs – it is entirely possible that someone is currently realizing a massive information operation. Its structure and execution is not unlike the one observed in USA, France and Germany during the pre-election period, BNN was told by Latvia’s Defence Ministry.

Latvian parliament to search for ways to dismiss current Bank of Latvia governor

Members of Latvia’s Saeima plan to search for a solution in the matter regarding the possible dismissal of the governor of the Bank of Latvia Ilmārs Rimšēvičs.

Bank of Latvia governor: I have received death threats

«This situation is incredibly complicated. This situation is quite possibly the most complicated one I have ever been in. I feel a great deal of support from people I don’t know, as well as my friends and family members. I have decided to not back down – I am innocent. The the people attacking my reputation have only one goal in mind – to have me step down,» said the governor of the Bank of Latvia Ilmārs Rimšēvičs during a press conference on Tuesday, 20 February.

Proportion of people working in Latvia’s culture sector is larger than the average in EU

The number of people working in Latvia’s culture sector is equal to 4.5% of the total number of employed people in the country. This proportion is also larger than the average one across the European Union, according to data published by Eurostat.

Ministry: idea for compulsory secondary education should be put on hold for now

Considering that Latvia’s Education and Science Ministry has several ongoing industry reforms, it would be best to put the proposal for compulsory secondary education on hold, said Education and Science Minister Kārlis Šadurskis during a meeting of Saeima’s Education, Culture and Science Committee.