Creative, ironic and very accurate – those are videos on the Internet that have managed to acquire millions of views in a relatively short period of time. The official Latvian representative of the most prestigious creativity festivals in the world – Cannes Lions – has compiled five of the most creative internet advertisements that are sure to make people smile and businessmen consider changing their advertisement strategy.
«Use of the Internet and other technologies has massively expanded over the past several years and will continue expanding in the future. This trend has major influence on a global scale. This is largely because information consumption continuously changes its structure. Video advertisements on the Internet have become a large segment. People in Latvia are getting used to adds popping up every now and again when they watch videos on the Internet.» – says head of Inspired media agency Karlis Gedrovic.
# A prank from Arnold Schwarzenegger
This video proves certain borders rely on our imagination. The promo-event for the premiere of Terminator Genisys was combined with charity and involved one of the stars of the film – Arnold Schwarzenegger, who pranked people…all for the greater good.
# Pampers makes people smile, motivating people not to be afraid of messes
Perfect choice of accompanying music, as well as real and funny faces of cute babies shown in slow-motion while they’re doing what babies do best. This video, which lasts a little over one minute, reflects an entire collection of human feelings – anxiety, stress, effort, relief and genuine happiness.
# Air New Zealand: unforgettable safety lecture before lift-off
Any person who has ever used passenger aircraft services has also seen the obligatory safety lecture before a flight. Most of us don’t pay any attention during one of those. Air New Zealand has addressed this matter in a creative way. The result is really something.
The number of views this video has acquired is more than 3 million. In addition, according to information from Unruly, viewers have shared this video more than 100,000 times. It is possible that part of this video’s success lies in the combination of the main theme from Men in Black film parodied by athletes of the world-known New Zealand rugby team All Blacks.
# Taco Bell vs. McDonalds: Breakfast War
Competition between Taco Bell and McDonalds can be compared to the battle between David and Goliath: Taco Bell has found a way to use their opponent’s weapon against him. Taco Bell has ‘kidnapped’ one of the most popular advertisement characters in the world – Rnald McDonald. As it turns out, there are several hundred people living in the US with that name, and Taco Bell found them. Several hundred Ronalds McDonalds took part in Taco Bell’s advertisement, saying in unison how tasty breakfasts served in Taco Bell are.
The idea was simple but incredibly productive. According to authors, this video gained more than 2 million views in the first days.
# How to prepare fried shrimps within seconds and how does that relate to data transfer?
NTT DOCOMO – the largest telecommunications operator in Japan – wanted to attract attention of consumers to advantages of the company’s network. The end result of endless brainstorms is the video above. The company constructed a machine that fries shrimps in three seconds. What does this have to do with telecommunications? As it turns out, it is the simplest way to demonstrate the power and speed of the company’s network in such a creative way.
The video that demonstrates a ‘shrimp-frying canon’ gained a lot of views in Japan and worldwide. In the end, this video was awarded the Golden Lion in the category ‘Brand-created entertainment content’. On Youtube, this video has gained more than 19 million views.