Latviski English По-русски
Ceturtdiena 27.10.2016 | Name days: Lilita, Irita, Ita

Five extravagant video advertisements that prove the power of the Internet

(No Ratings Yet)

Creative, ironic and very accurate – those are videos on the Internet that have managed to acquire millions of views in a relatively short period of time. The official Latvian representative of the most prestigious creativity festivals in the world – Cannes Lions – has compiled five of the most creative internet advertisements that are sure to make people smile and businessmen consider changing their advertisement strategy.

«Use of the Internet and other technologies has massively expanded over the past several years and will continue expanding in the future. This trend has major influence on a global scale. This is largely because information consumption continuously changes its structure. Video advertisements on the Internet have become a large segment. People in Latvia are getting used to adds popping up every now and again when they watch videos on the Internet.» – says head of Inspired media agency Karlis Gedrovic.

# A prank from Arnold Schwarzenegger

This video proves certain borders rely on our imagination. The promo-event for the premiere of Terminator Genisys was combined with charity and involved one of the stars of the film – Arnold Schwarzenegger, who pranked people…all for the greater good.

# Pampers makes people smile, motivating people not to be afraid of messes

Perfect choice of accompanying music, as well as real and funny faces of cute babies shown in slow-motion while they’re doing what babies do best. This video, which lasts a little over one minute, reflects an entire collection of human feelings – anxiety, stress, effort, relief and genuine happiness.

# Air New Zealand: unforgettable safety lecture before lift-off

Any person who has ever used passenger aircraft services has also seen the obligatory safety lecture before a flight. Most of us don’t pay any attention during one of those. Air New Zealand has addressed this matter in a creative way. The result is really something.

The number of views this video has acquired is more than 3 million. In addition, according to information from Unruly, viewers have shared this video more than 100,000 times. It is possible that part of this video’s success lies in the combination of the main theme from Men in Black film parodied by athletes of the world-known New Zealand rugby team All Blacks.

# Taco Bell vs. McDonalds: Breakfast War

Competition between Taco Bell and McDonalds can be compared to the battle between David and Goliath: Taco Bell has found a way to use their opponent’s weapon against him. Taco Bell has ‘kidnapped’ one of the most popular advertisement characters in the world – Rnald McDonald. As it turns out, there are several hundred people living in the US with that name, and Taco Bell found them. Several hundred Ronalds McDonalds took part in Taco Bell’s advertisement, saying in unison how tasty breakfasts served in Taco Bell are.

The idea was simple but incredibly productive. According to authors, this video gained more than 2 million views in the first days.

# How to prepare fried shrimps within seconds and how does that relate to data transfer?

NTT DOCOMO – the largest telecommunications operator in Japan – wanted to attract attention of consumers to advantages of the company’s network. The end result of endless brainstorms is the video above. The company constructed a machine that fries shrimps in three seconds. What does this have to do with telecommunications? As it turns out, it is the simplest way to demonstrate the power and speed of the company’s network in such a creative way.

The video that demonstrates a ‘shrimp-frying canon’ gained a lot of views in Japan and worldwide. In the end, this video was awarded the Golden Lion in the category ‘Brand-created entertainment content’. On Youtube, this video has gained more than 19 million views.


Leave a reply

Think tank forum to assess the state and development of 16+1 format

Latvia’s Foreign Policy Institute will organize a forum for international think tanks for countries taking part in the 16+1 format in the Foreign Ministry in Riga on 4 November.

EP: 2017 budget should allocate more money to jobs and youth

The European Parliament has carried out a plenary vote to request more money to help young people find jobs, enhance economic growth and help third countries deal with the migration crisis. According to MEPs, the opinion of the EU Council in regards to budget cuts should be changed in the opposite direction.

EP approves million-euro assistance to Estonian laid-off industry workers

The European Parliament has backed the allocation of 1.1 million euros to assist people in north-eastern Estonia, who lost their jobs in mass lay-offs in shale oil production and chemical industry.

NATO confirms entry of two Russian warships into Baltic Sea waters

On Wednesday, 26 October, NATO confirmed the entry of two Russian warships into the waters of the Baltic Sea.

Italy hit by earthquakes again

A pair of powerful earthquakes have shaken central Italy on October 26, causing damage to buildings.

Changes to Handling of Alcoholic Beverages Law and other matters viewed by Saeima

On Thursday, 27 October, the Saeima will gather for a meeting to decide on the new legal draft On Public Procurements. New regulations for procurements provide a number of changes and additions to the current regulations.

Study: Wildlife populations have globally decreased by 58% since 1970s

The numbers of wildlife in the world have since 1970 decreased by 58%, it has been found in a study.

Fine applied to two Knauf Group plasterboard suppliers

On 30 September, Latvia’s Competition Council made the decision to punish Knauf and Knauf Group’s Norgips sp.z.o.o. from Poland for using a loyalty system that considerably restricted competition, thereby breaching the prohibition on abuse of market dominance.

Pharmacies in Sweden restrict sale of paracetamol

Restrictions should be put in place in the sale of paracetamol setting forth a ban to sell more than one pack of the drug to minors, decided Swedish pharmacies on October 26.

Ambassador: we are beneficial to the Chinese, but we can be even better

On 5 November, Latvia will not only be the host for the 16+1 format, but also the destination for the first official visit by the Chinese prime minister, said Latvia’s ambassador in China Maris Selga.

UK pledges to send drones and tanks to Estonia

British defence minister has this week outlined the country’s plans of its involvement in NATO’s push to increase the defence capabilities of Estonia.

Not all Roma happy about Lithuanian firm making tours to largest Roma village in Baltics

Lithuanian Roma representatives have been critical about a tour agency organising sightseeing tours to the village of Kirtimai promoted as «an extreme challenge» having a former drug addict as a guide.

Fifteen Syrian refuges arrive in Latvia from Greece

On Tuesday, 25 October, fifteen people, including nine children, arrived in Latvia from Greece as part of the European Union resettlement programme.

African swine fever reaches Dundaga

Latvian Food and Veterinary Service has received laboratory test results that confirm the presence of African swine fever in two dead wild boards found in Dundaga.

Latvia receives historically highest score in latest Doing Business rating

In the latest Doing Business 2017 study of the World Bank, Latvia is put on the 14th spot among 190 participating countries. This is historically the highest accomplishment for Latvia and an improvement over last year’s result. In terms of business-friendly environment, Latvia is on the 6th place among EU member states.

Raimonds Graube steps down as commander of Latvian Armed Forces

Raimonds Graube, commander of Latvia’s National Armed Forces. He said he decided to do so in order to «allow the military chain of command to develop».

Vatican prohibits keeping cremation ashes at home

Leadership of the Roman Catholic Church in Vatican has this week announced in its cremation guidelines that the ashes of cremated Catholics may not be scattered or stored at home.

Arrests in Serbia target people involved in spying on PM of Montenegro

The Serbian government has stated on October 24 that a group of persons involved in spying on the Montenegrin head of government have been arrested. «There is irrefutable evidence that some people, and that's not those who were arrested, monitored the movement of the Montenegrin prime minister on a daily basis, every second, telling other people who were supposed to act on it,» Serbian Prime Minister Aleksandar Vučić stated.

BATL: industry doubts economic justification of electrifying Latvia’s railway network

The project for the electrification of Latvia’s railway network is currently under review by Finance Ministry, Edgars Putra – the ministry’s parliamentary secretary – told Krustpunktā programme of Latvijas Radio on Tuesday, 25 October.

In pictures: France evicts migrants from notorious Jungle tent village

In northern France, near Calais, authorities have commenced transporting migrants away from Jungle, the tent village, where several thousand migrants have been living for years.

Payments of benefits to be stopped for refugees who left Latvia

On Tuesday, 25 October, the Cabinet of Ministers supported the legal draft detailing amendments to the Asylum Law, which were developed to enhance Latvia’s asylum provision system.

Government urged to declassify Citadele Bank’s sale

Saeima’s Public Expenditure and Audit Committee has sent a letter to the Cabinet of Ministers, requesting the latter to lift restricted access status on all information related to the sale of Citadele Bank.

Number of black stork chicks declined significantly this year

The small amount of precipitation has negatively impacted the feeding and nesting of black storks in Latvia, as concluded by the Nature Conservation Agency, which had performed annual monitoring of endangered black storks in cooperation with Latvian State Forests this year.

Estonia not willing to ban fur animal keeping and skinning

Reacting to a call from animal rights activists, Estonian environment and rural affairs ministries have found that there is no reason to prohibit fur farming in the country.

IMF on Estonia: Increase in wages could harm exporter competitiveness

Estonia should take care of rising imbalance of wake increase and lagging productivity to ensure Estonian exporters can be profitable in foreign markets, the International Monetary Fund evaluated.

Newest comments