bnn.lv Latviski   bnn-news.com English   bnn-news.ru По-русски
Sunday 20.08.2017 | Name days: Bernhards, Boriss

Five extravagant video advertisements that prove the power of the Internet

FaceBook
Twitter
Draugiem
print
(No Ratings Yet)

Creative, ironic and very accurate – those are videos on the Internet that have managed to acquire millions of views in a relatively short period of time. The official Latvian representative of the most prestigious creativity festivals in the world – Cannes Lions – has compiled five of the most creative internet advertisements that are sure to make people smile and businessmen consider changing their advertisement strategy.

«Use of the Internet and other technologies has massively expanded over the past several years and will continue expanding in the future. This trend has major influence on a global scale. This is largely because information consumption continuously changes its structure. Video advertisements on the Internet have become a large segment. People in Latvia are getting used to adds popping up every now and again when they watch videos on the Internet.» – says head of Inspired media agency Karlis Gedrovic.

# A prank from Arnold Schwarzenegger

This video proves certain borders rely on our imagination. The promo-event for the premiere of Terminator Genisys was combined with charity and involved one of the stars of the film – Arnold Schwarzenegger, who pranked people…all for the greater good.

# Pampers makes people smile, motivating people not to be afraid of messes

Perfect choice of accompanying music, as well as real and funny faces of cute babies shown in slow-motion while they’re doing what babies do best. This video, which lasts a little over one minute, reflects an entire collection of human feelings – anxiety, stress, effort, relief and genuine happiness.

# Air New Zealand: unforgettable safety lecture before lift-off

Any person who has ever used passenger aircraft services has also seen the obligatory safety lecture before a flight. Most of us don’t pay any attention during one of those. Air New Zealand has addressed this matter in a creative way. The result is really something.

The number of views this video has acquired is more than 3 million. In addition, according to information from Unruly, viewers have shared this video more than 100,000 times. It is possible that part of this video’s success lies in the combination of the main theme from Men in Black film parodied by athletes of the world-known New Zealand rugby team All Blacks.

# Taco Bell vs. McDonalds: Breakfast War

Competition between Taco Bell and McDonalds can be compared to the battle between David and Goliath: Taco Bell has found a way to use their opponent’s weapon against him. Taco Bell has ‘kidnapped’ one of the most popular advertisement characters in the world – Rnald McDonald. As it turns out, there are several hundred people living in the US with that name, and Taco Bell found them. Several hundred Ronalds McDonalds took part in Taco Bell’s advertisement, saying in unison how tasty breakfasts served in Taco Bell are.

The idea was simple but incredibly productive. According to authors, this video gained more than 2 million views in the first days.

# How to prepare fried shrimps within seconds and how does that relate to data transfer?

http://www.canneslionsarchive.com/winners/entry/570719/3second-cookingshrimp-frying-cannonsuper-fried-dumpling

NTT DOCOMO – the largest telecommunications operator in Japan – wanted to attract attention of consumers to advantages of the company’s network. The end result of endless brainstorms is the video above. The company constructed a machine that fries shrimps in three seconds. What does this have to do with telecommunications? As it turns out, it is the simplest way to demonstrate the power and speed of the company’s network in such a creative way.

The video that demonstrates a ‘shrimp-frying canon’ gained a lot of views in Japan and worldwide. In the end, this video was awarded the Golden Lion in the category ‘Brand-created entertainment content’. On Youtube, this video has gained more than 19 million views.

Ref: 102.109.109.8494


Leave a reply

Kirsis asks police to assess possible forging of votes at Riga City Council

Riga City Council’s Unity faction chairman Vilnis Kirsis has asked State Police to check if the city council’s electronic voting system was used without another deputy’s knowledge or consent, said the politician.

Expert: attack in Spain shows how terrorists switched to more easily reachable targets

Terrorist attacks that transpired in Spain this week shows how terrorists have switched to more easily reachable targets, where security requirements are not as strict, says Latvian National Defence Academy’s Security and Strategic Research Centre researcher Martins Hirss.

New mandatory tests in schools to be introduced four years from now

In four years’ time – 2021/2022 school year – it is planned to introduce completely new mandatory tests in schools, as reported by State Education Content Centre Director Guntars Catlaks.

Nearly 9,000 children and their parents got homes thanks to state support programme

In the first half-year of 2017, state support helped 1,527 families in Latvia to buy homes. Compared with last year, families’ demand for state support has grown 6%, as reported by Altum finance institute.

Prediction: Aseradens will likely take control over Unity

Economy Minister Arvils Aseradens will become the head of Unity, Betsafe bookmakers predict. The possibility of Aseradens becoming the head of the party is given 45% probability by Betsafe.

Provisional estimate for next year’s fiscal space in Latvia is EUR 60 million

Next year’s fiscal space has been estimated at EUR 60 million, as noted by Finance Minister Dana Reizniece-Ozola, adding that a more precise estimate will be available at the end of August.

Reconstruction of Vilnius airport runway concludes; aircraft return to Vilnius

On Thursday, 17 August, Vilnius airport’s runway was festively opened. This was the most massive reconstruction for the airport in the past 20 years. It was a unique project for Lithuania and all of Europe, airport representatives say.

Islamic State terrorist group takes responsibility for Barcelona attack

The recent terrorist attack in Barcelona, in which a shuttle bus rammed a crowd of people on La Rambla, killing 13 and injuring at least 100, has become this week’s topic.

Weather in Latvia to be warm but rainy on weekends

The sun will appear every now and then between clouds on Friday, 18 August. Still, some rain is expected, especially in the afternoon in Latvia’s eastern regions, where thunderstorms may appear. Rain is expected to reach the capital in the afternoon. Wind will draw in from the south. Air temperature will reach +21° C… +26° C, according to State Environment, Geology and Meteorology Centre.

Latvia’s export growth was moderately rapid in the first six months of 2017

Compared with the same period of 2016, Latvia experienced a moderately rapid export growth in the first six months of 2017, according to data published by Eurostat on Thursday, 17 August.

Latvia’s annual inflation in July was one of the highest in Europe

Inflation indexes in Latvia and the UK both reached 2.6% in July, which is one of the highest indexes in the European Union, according to data published by Eurostat on Thursday, 17 August.

Kirsis withdraws his candidacy in favour of Aseradens

Riga City Council member Vilnis Kirsis has decided to withdraw his candidacy from the race to become chairman of Unity in favour of a different candidate – Economy Minister Arvils Aseradens.

Rinkevics expresses Latvia’s interest in maintaining political consultations with Palestine

On Thursday, 17 August, Latvia’s Foreign Affairs Minister Edgars Rinkevics met with the leader of Palestine’s diplomatic mission in Latvia, ambassador Taissir Al Adjouri, to discuss mutual relations between Latvia and Palestine and the peace process in the Middle East.

Putin grins to the world’s seven billionth baby, Lithuania wary of border incidents

Russian President Vladimir Putin paid a visit this Wednesday to Kaliningrad, the westernmost point of Russia, but the reports about his trip in the Russian enclave and over the border in Lithuania were strikingly different.

Survey: red considered the safest colour for a car

Most Latvian drivers consider red to be the safest colour for a car. The most popular, however, is black, according to results of a survey by Virši-A fuel trader.

airBaltic’s number of carried passengers reaches a record in second consecutive month

Latvian airBaltic airline carried 393,312 passengers in July 2017, which is 21% more than the same period last year. The number of passengers carried by airBaltic remains the highest it has ever been in the airline’s history, BNN was informed by the company.

Brivais vilnis: nearly all fish processing companies are experiencing losses

Currently nearly all fish processing companies in Latvia are experiencing major or minor losses, says Brivais vilnis chairman Arnols Babris.

American helicopters to perform low-altitude flights within Latvia’s airspace

U.S. Air Force Brigade’s Task Force Phoenix helicopters, which are stationed in Latvia as part of Atlantic Resolve operation, will be performing low-altitude flights from 16:00 to 18:00 from Lielvarde to Dobele on Friday, 18 August.

Healthcare Ministry’s state secretary Karlis Ketners may be replaced

Latvian Healthcare Ministry may replace its state secretary Karlis Ketners. It is possible he will be transferred to work at Finance Ministry, as reported by LTV.

Suspects in Europe's insecticide egg scandal before Dutch court

In the Netherlands, two men have been in court in relation to the scandal of eggs containing banned insecticide that has caused an EU-wide health scare and cost millions of euros of damages.

Indian national with fake documents apprehended on Latvian border

An Indian citizen travelling from Moscow on a bus was caught at Terehovo border control point in Latvia for presenting officers a fake EU family member’s resident card. No criminal process was launched. The person returned to the country he was travelling from.

Latvijas dzelzceļš will not have to pay dividends from last year’s profits

The government decided on Wednesday, 16 August, that Latvijas dzelzceļš will not have to pay dividends from last year’s profits, which were EUR 880,998.

Latvian citizenship provided to 103 people

The Cabinet of Ministers has issued an order to provide Latvian citizenship to 103 people through naturalization.

Estonian Inbank's profits reach EUR 5.7 million in six months

Estonian financial services' provided Inbank made a profit of 5.7 million euros in the first half of 2017, which is a 429.4% increase compared to the respective period in 2016.

Agriculture Ministry invites residents to sign up for measures to support fisheries

From 21 August onward, Rural Support Service plans to start accepting applications for projects to receive support from European Maritime and Fisheries Fund’s action plan for development of fisheries in 2014-2020 as part of projects Innovation, Productive Investments in Aquaculture and Fishing and Aquaculture project processing.

Most read

Most commented

Newest comments