Latviski English По-русски
Tuesday 17.10.2017 | Name days: Karīna, Gaits

Fashion in business: how to be heard in the modern-day world?

(+4 rating, 4 votes)

Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUIt would seem that nowadays strict fashion trends have «died». This is because people for ways to look beautiful and comfortable. One of the minds behind TRÉS fashion line, Enija Mugurevica shares advice how to start a business in the fashion industry from scratch and be heard and noticed in the modern-day world.

TRÉS is a fashion line designed and produced by Enija Mugurevica from Latvia, Natalia and Marta Rozanska from Poland. The upstanding businesswomen met each other during their studies in Denmark. There the idea for the creation of a new line of clothes was born.

According to the company’s manager, the main goal TRÉS aims for is making sure products combine femininity and comfort.

«What we want is to create products that would always be the first choice in spite of constant change of fashion trends and regardless of seasonal change. We took inspiration for this when looking at simplicity and comfort of Scandinavians and the elegance of the French. We decided to combine those characteristics to make wearers comfortable and enjoy their femininity while wearing dresses with high-heel shoes and more comfortable footwear,» authors of the new fashion brand explain.

At the same time, Enija says the dream of entering the fashion world appeared for the first time while studying in Denmark. She said she shares taste in fashion with her colleagues, and that this was the key that brought them to the idea they are working on now.

When asked how the three authors work together, Enija said the most exciting is that they all have similar life and style values. At the same time, each of them adds something new and fresh to the overall design. «Such a development process is both interesting and helps maintain a high degree of quality,» she said.

The idea for entering the fashion business remained a dream for a long time. Motivation to start working came on a trip to Morocco to celebrate New Year’s there. «We thought it would be great if we all had one dress for celebrations, everyday life and travel.»

Dress design and development of new ideas took nearly five months. The hardest part was getting appropriate fabrics. She also admits that it was hard at first to find the target audience. «To be heard, to find out just how many things surround it, to find appropriate materials and to make the right cut. We have experience in design and fashion industry as a whole. The hardest is getting started, because more and more challenges appear all the time, but that’s exactly what makes it so exciting,» Enija told BNN in an interview.

She added that being heard is the most challenging part, because people nowadays follow what they hear and see. «But we felt from the very beginning that people value the idea of having multi-purpose clothes.»

Businesswomen also told about their experience dealing with people’s reactions to their idea: «When telling people your idea, you feel that people listen to you. Looking at the people who have bought dresses, we see they follow our basic idea – those dresses can be worn with sportswear and high-heels. When you’re heard by real people you view as your audience, it starts growing on you.»

Businesswomen reveal that many companies have expressed interest for TRÉS, wishing to establish cooperation.

Enija adds that social networks have been a very important tool for distributing the idea. Nevertheless, Enija notes that they first showed their idea to friends and family to see if there is anything that would need changing.

Competition-wise, Enija notes that even though there are many different brands around, her team does not feel that much pressure. «Of course there are many other brands around, but I think our dresses stand out with their ‘I’. We don’t merely aim – we move forward towards quality, comfort and femininity.»

At the moment, the company mainly works in Poland, Denmark and Latvia. «We send dresses to other countries. Germany has been very popular so far. We plan to expand to other countries next year. While Europe has been our main market so far, we hope to expand outside its borders in the future.»

Speaking of plans for the future, Enija says work has already commenced on future collections, including the winter collection.

Leave a reply

  1. Anna says:

    Love it!

    Thumb up 0 Thumb down 0

Number of people at risk of poverty in Baltics in higher than the average in EU

The ratio of people subjected to poverty or social exclusion risk in Baltic States is higher than the average in the European Union, according to Eurostat data compiled for 26 out of 28 member states in 2016.

E-voting defended in Estonia after criticism from party leader

Responding to claims from a leader of an Estonian political party that the country’s e-voting system lacks transparency, the head of e-Government Academy’s e-democracy department explained it was possible that the voters of one party are more active e-voters than supporters of other parties.

Residents’ mood worsens; people become more critical about their finances

Over the course of the past month, residents’ general mood has worsened significantly – declines have been noted on all positions analysed by the survey. Residents were critical the most in the survey about their material state – the index in this category declined from -9 to -11, according to the latest Baltic International Bank Latvian Barometer.

Antāne: Saeima’s National Economy Committee has heard the transit industry’s cry

Inga Antāne, president of Baltic Association – Transport and Logistics, is satisfied with the decision that was made at the recent meeting of Saeima’s Economic, Agricultural, Environmental and Regional Policy Committee, asking the Transport Ministry to develop and present a sustainable development strategy for the industry and putting an emphasis on raising the competitiveness of railway tariffs.

Latvian’s attitude towards combating cancer in late stages seems irresponsible

The attitude towards combating cancer in late stages in Latvia remains very low, says former healthcare minister of Latvia Ingrīda Circene.

Hydrogen-powered transport technology – a reality in Latvia

There are plans to establish a hydrogen refuelling station in Riga before the end of 2017. A publicly available H2 refuelling station in Riga would secure an inter-state network of hydrogen refuelling stations: the closest other station will be established in Pernava, says Association Zero Emission Mobility Support chairman Arnis Bergs.

Estonian ministry to collect 270 000 euros from IT company over failure to build information system

Tieto Estonia, the Estonian branch of Finnish IT firm group Tieto will compensate the Estonian Ministry of Social Affairs 270,000 euros for the failure of the SKAIS2 project, the aim of which was the development of a new information system for the Estonian social insurance authority, but was deemed a failure in August.

Latvia invites Iran to act constructively to ensure security

Latvian Foreign Affairs Minister Edgars Rinkēvičs participated in a meeting of the EU Foreign Affairs Council in Luxembourg, where he discussed about the role of Iran in the region and the Joint Comprehensive Plan of Action in light of the upcoming report from US President Donald Trump to the Congress on Iran’s progress realizing the plan.

Vigil held in Malta over killing of investigative journalist

Several thousand people in Malta have taken part in a vigil held after news broke of the killing of an investigative journalist, who blamed Maltese government for corruption.

American exchange indexes reach record-high values; oil prices on the rise

In response to price rise of bank stocks, three leading indexes of US exchanges reached new record heights on Monday, 16 October. In addition, US Federal Reserve System manager Janet Yellen’s prediction regarding a soon inflation rise has increased confidence that base interest rate will increase in December.

54.14% more alcohol exported from Latvia; most of it to Russia

In the first eight months of 2017, a total of 102.259 million litres of alcoholic drinks was exported from Latvia, which is 54.14% more when compared with the same period of last year.

In pictures: Ireland hit by worst storm in 50 years

Three people have been killed in Ireland in the storm Ophelia, which cut off electricity networks to 120 000 homes and businesses in the country. Gusts of wind in Ireland on Monday, October 16, had reached the speed of 44 metres per second.

Tragic wildfires in Portugal and Spain

No less than 30 people have died in wildfires in Portugal and Spain.

Ašeradens to leave Latvian government at the end of November

Latvian Economy Minister Arvils Ašeradens intends to leave the government after approval of the 2018 budget in the Saeima, which is scheduled for the end of November, as confirmed by Prime Minister Māris Kučinskis.

Islamic extremists blamed for tragic terrorist attack in Somalia

The death-toll in a tragic terror attack in the eastern African state of Somalia has reached 320 people and local authorities have stated that a key member of the cell that allegedly launched the attack on Mogadishu has told them that al-Shabaab was responsible for the crime.

Rīgas namu pārvaldnieks gets new management

From now on Rīgas namu pārvaldnieks will have a new chairman: once the head of Latio Namsaimnieks has been appointed as the new head of the company. The other vacant post has been given to Ardis Pāvilsons.

Catalonia misses ultimatum deadline, Spanish government vows to act after Thursday

The separatist Spainish region of Catalonia has missed the deadline to clarify, if it has declared independence and Madrid has received a letter from the President of the autonomous region, which still needs analysis.

What will be the consequences for companies that cheated with electricity production permits

Businesses that were caught using fake permits for electricity production in mandatory procurements will not have their permits extended, says Latvian Economy Minister Arvils Ašeradens.

Latvian tourist accommodation facilities experience increase of overnight guests

The number of nights tourists and other guests spent in Latvian hotels and other tourist accommodation facilities in the first eight months of 2018 has grown 12.2% in comparison with the same period of last year, reaching 3.524 million.

Antāne: transit industry has been on thin ice lately

«The transit industry has been on thin ice lately. Russia’s decision to divert all cargoes to its ports will only smash the ice. The government and state policy-makers have two choices – wait for the ice to break completely and watch the industry drown until finally stepping in, or act now to at least reduce the crisis for the country’s national economy, workers and their families,» says President of Baltic Association – Transit and Logistics Inga Antāne.

Kučinskis evasive in evaluation of Unity’s Economy Minister candidates

Latvian Prime Minister Māris Kučinskis remains evasive when it comes to assessing Unity’s Economy Minister candidates.

Amid alleged harassment scandal, Rõivas leaves post in Riigikogu

The former head of Estonian government Taavi Rõivas, who has been pointed to as allegedly having groped a woman during a visit to Singapore, has denied the claims, but has nevertheless decided to leave the of the second deputy speaker of the Estonian parliament.

De Facto: only one person was convicted of corruption in politics by KNAB in 15 years

In the past fifteen years, Corruption Prevention and Combating Bureau completed only one political corruption case, as concluded by De Facto programme of LTV.

Centre party victorious in Estonian local government elections

In the Estonian municipal election, held on October 15, the largest overall support has been won by Centre Party that is also the ruling party in Estonian central government.

Week to kick off warm in Latvia; weather to become colder down the line

At the beginning of the week, several cyclones will pass over Scandinavia. Cyclones will also dictate weather in Latvia. Atmospheric fronts will pass over the country multiple times throughout the week. Nevertheless, the sun will appear every now and then, as reported by State Environment, Geology and Meteorology Centre.

Newest comments