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Monday 18.12.2017 | Name days: Klinta, Kristaps, Kristofers, Krists

From a demographic boom to digital natives – what characterizes each generation

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUIn the past, people valued hard work – many of us have heard that phrase from their grandparents at least at some point in life. It is true: for the post-war generation, the so-called baby boomers, work is the point of their life. For the Millennium generation, on the other hand, the ability to combine private life with career is the most important aspect of their lives.

To help representatives of two generations better understand one another and form better relationships, it is important to know what each generation values to most. National Geographic channel has compiled characteristics that define the two generations.

Baby boomers – people born between 1946 and 1964

The generation that was born during the demographic boom after WWII. Slowly recovering from economic difficulties, many countries had experienced rapid booms in birth rates. In the west, Baby boomers entered a world that had relatively difficult living conditions. Thanks to education, government subsidies, rising real estate property prices and technological progress, they became a successful and wealthy generation.

The main difference between representatives of this generation in the western world and the former eastern bloc is wealth – unlike western residents, many people living in the post-Soviet territories did not manage to achieve sufficient wealth to ensure care-free retirement.

Baby boomer generation consists of people who built up their countries’ economy. These people are hard workers who had often lacked the time to devote to their family or rest. These people value status in their place of work and social status. They are very loyal workers, often staying in a single work place for their entire life.

Generation X – people born between 1962 and 1980

Generation X was affected by massive global political developments – the Vietnam war, the fall of the Berlin wall and the end of the Cold War. This generation is more open for variety. Representatives of Generation X are more tolerant towards religious, sexual, racial and ethnic differences.

Representatives of this generation grew up on their own, because their parents were more often busy at work or otherwise busy. Having gained better education, representatives of this generation are more self-confident and are generally more individualistic.

Generation X has a more ironic and sceptical view towards life. This generation began technological development. They also combine two very important personality traits – sense of responsibility and personal freedom.

Millennium generation – people born between 1980 and 2000

This generation was shaped by technological revolution that took place during their youth. These people grew up with technology; using gadgets and other technological accessories is in their blood. Armed with the latest technologies, representatives of this generation are connected to the internet 24/7.

This generation focuses on achievements, looking for growth in career and personal life. Representatives of this generation are optimistic, socially active and self-confident. It is important for them to combine work with family life and leisure. They are not afraid to change their beliefs. They also do not stick to a single job, style or brand.

Generation Z or digital natives – people born after 2000

It is expected that the life of this generation will go alongside with the development of technologies and wide use of social networks. Representatives of this generation communicate with one another more often and more intensely than representatives of other generations. Representatives of this generation and their views drastically differ from previous generations. They not only represent the future – they make it.

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