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Sunday 22.10.2017 | Name days: Irīda, Īrisa
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Game developer: people in Latvia are prepared to pay for video games

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUElina Ciunale for BNN

Latvian residents have spent EUR 22 million on video games in the first ten months of 2016, according to data from NewZoo Global Games Market Report. In terms of video game sales per capita, Latvia is on the 42nd place.

Data shows that Latvian residents spend an average of EUR 13.5 a year. Results are similar in Lithuania. Estonia’s results are the highest among the three Baltic States – EUR 16 a year per capita.

Baltcom telecommunications company’s chairman Nikola Buasens comments: «This is an often disregarded, but nonetheless important index. In spite of widespread piracy, Latvia’s video game sales indexes are high.» He added that «we [Latvia] can consider ourselves a video game superpower».

Next Level video games company, which develops social and mobile network games, has a more critical opinion: «Considering that there are 200-300 countries, we are, indeed, close to the top. Still, Latvia’s index is not particularly high. We do, however, believe sales will continue improving in the future».

The reason why there is such a large number of video game players in Latvia is because of the favourable environment. Next level confirms: «Great internet speed is one factor. In general, Latvia has well-developed digital environment accessibility».

Counter-Strike: Global Offensive is one of the most popular online games in Latvia – more than half of interviewed clients mentioned it. It is a multi-million dollar budget game. Even some of the games developed in Latvia, for example games from innoWate and Ambergames, have received wide recognition. This is because Latvian representatives aim for international spotlight – Europe, USA.

This business has enormous competition. Next level explains: «The video games business is oversaturated. We are competitive in the market segment we work in, but entering the global market offers its own obstacles. Latvia’s mobile games market is very small, so there is no real reason to compete there». It is positive, however that Latvian players are prepared to pay. Technological development also helps create new products, the company adds.

China, USA, Japan and Germany are the world’s leaders when it comes to video game sales.

Japan, South Korea and Luxembourg have the highest sales indexes per capita. Residents in Japan spend an average of EUR 110 on video games annually.

Ref: 222.109.109.6878


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