bnn.lv Latviski   bnn-news.com English   bnn-news.ru По-русски
Sunday 28.05.2017 | Name days: Vilhelms, Vilis

Gemius President: mobile Internet in Latvia - on Western European level

FaceBook
Twitter
Draugiem
print
(+4 rating, 4 votes)

Baltic news, News from Latvia, BNN-NEWS.COM, BNN-NEWS.RU

Gemius SA President Artur Zawadzki

In terms of mobile Internet development trends, Latvia is very close to the Western European level. Today’s smartphones offer almost the same functions as personal computers. The only difference is that they are smaller and only a bit slower, Artur Zawadzki, Gemius President, told the business news portal BNN.

Already now the Internet and various online media show how much they can promote or destroy a particular company’s development. Will this impact grow even more in the future and what could be the possible trends? Will businesses be able to survive without the Internet?

Well, we have been living without the Internet for a long time. Of course, it is not absolutely necessary but still it is easier to live when you have it. Now we have a possibility to use the traditional Internet and the mobile version. Maybe in the next ten or fifteen years, there will be something completely new and that is good. New opportunities allow mixing all this if you are creative enough.

Can you mention three key things for a company to promote its communication on the Internet?

It is hard to give three specific criteria for everybody. If it were possible, it would be very easy for everyone to prepare excellent campaigns or media plans. I think there is one issue, which is really necessary and that is an idea. If you have an idea of what and how you want to promote it is already half of success. What is left is only realisation, good copy, catchy slogans and so on. First and foremost, it is the idea of what you want to do and what you want to have at the end of the day.

Have you observed how the Internet communication is developing in Latvia, compared to its neighbouring countries, namely, Estonia and Lithuania?

It is not easy to compare, because I know the Latvian market the most. I doubt there are big differences. However, I can compare it to the Polish market, which, to my mind, is the best for the Internet development. Latvia is very close to that.

Maybe differences emerge because Poland takes up a much larger territory than Latvia?

Of course, Latvia is smaller. In Poland we have additional opportunities connected to the size of the country, for example, the Internet users and page views. But it is very very similar here in Latvia as well.

In terms of quality?

Exactly.

How were the Internet communications affected by the crisis? Positively or negatively?

I think a certain crisis is always good. Of course, it is no good to be in a crisis all the time, but it is beneficial from time to time. The crisis has this cleaning function. Only the strongest players remain on the market. The idea is that it helps people to choose the best way to develop companies and themselves. It is good for all sectors – entertainment, media and also the Internet.

Given the smartphones era. How are the Internet communications developing in Europe exactly in the mobile Internet sector? Is Latvia keeping up with these latest trends?

Yes, I think you are very close to what is going on on the Western European markets. Today’s smarphones have almost the same functions and possibilities like regular PCs. It is just that they are smaller and mobile. Maybe only a bit slower. The only difference between mobile phones and PCs is the size of the screen. It is hard to prepare presentations and documents on mobile phones because of this reason and the speed of the software, but you can if you really want. The key thing is what size of the screen you have. If you have an iPad, it is almost the same as for a PC and you have the same regular version of web sites.

Do you think it is important to have a mobile version of a homepage?

I would say it is not necessary, but nice to have. Few years ago, we had a WAP protocol, first version of websites on mobile phones. Back then, it was said everyone had to have WAP version of a website, as it was believed to be the future. After two years, people no longer knew what it was. Now everything is HTTP and mobiles have almost the same browsers as PCs and tablets. But again it is linked to the size of the screen. If you have a smartphone, you do not even need to use the mobile version of a homepage.

Do many Polish homepages have their mobile versions?

Yes, most of them. Possibly, the cost of developing such pages is lower than in Latvia. No matter what country, but one has to spend one to two weeks on developing such a mobile version. However, in our case it is a person from a 500-employees company, while in your case only from 50-employees one.

What’s your view on mobile applications future?

It’s hard to say how they will develop. Most of applications offer the same as some web sites, for example, weather forecast, betting sites, data bases and music applications.

If you had to choose, would you opt for a mobile version or an application?

I would choose an application. Applications are not, of course, possible for all websites. But to browse some favourite or most popular sites, I would definitely choose an application.

What are the most topical latest news on the Internet advertising industry?

It’s quite a boring industry. Nothing like rocket science. The latest events are linked to people, companies and media thinking of ways to share information via mobile phones, smartphones, especially, tablets or anything based on information about glocalization. So I think it is the very latest news or gossip related to that topic. People are really thinking how to use glocalization for promotion.

How would you describe mobile marketing in the Central and Eastern Europe?

It’s nothing specific. It is the same as for the Internet. To my mind, there is no such a notion as «mobile«, there is just various equipment that can be used to get the Internet access. It is also connected with the size of the screen. Of course, you can do almost everything with a laptop, a bit less with tablets and even less with smartphones. I think the future is marketing plus glocalization. This is what will develop the most.

What should Latvia do to promote mobile marketing?

The same they are doing right now. Latvia has good infrastructure, cheap Internet access and a population than can afford to buy the same hardware that is popular in the rest of Europe. You are very close to the latest trends.

Is the number of mobile Internet pages growing rapidly?

Usually, there is no such a thing as a mere mobile page. There are regular websites with mobile versions.

Which countries do you plan to include in Gemius audience research in future?

We want Serbia but we can already officially speak about Iceland and Belgium.

What about the invasion of social media? To give an example, Google+ has already gathered over 25 million users.

I am not the right person to answer this question, because I do not have an account on any social networking sites.

Why so?

I don’t need it and I see no grounds why I should. If I want to know something, I visit news web pages or call people directly.

What if there are people who want to find you, for example, on Twitter or Facebook?

Yes, there are many people asking where they can find me. I do not feel the need to promote myself on social networking sites. If I want to share something, I can send it by e-mail, telephone or to the home address and it is enough for me. I do not need any additional ways to communicate where I am and what I am doing at that moment.

 

Artur Zawadzki is a graduate from the Private Higher School of Business and Administration in Warsaw majoring in financial engineering, he began to pursue his career during his studies. He has run his own financial and insurance counseling agency and has been involved in the Internet industry since 2000, when he began working in the Internet Department of international publisher– Trader.com. Since 2001 he has been working in Gemius SA, and since 2003 he has been the company’s Vice-President. At Gemius, he is responsible for sales and marketing. In the years 2003-2005 he was the Vice-President and Research Director at the Interactive Advertising Bureau (IAB) Poland, where he was responsible for interactive market and supervising the Research Department. He regularly speaks at various workshops and industry conferences.

Zawadzki is the President of Gemius SA since 2009.


Leave a reply

  1. Grizi says:

    Interestingly enough, there are still people that have not created an account in any of social networks. Good for Latvia for catching up with the latest tech trends!

    Thumb up 0 Thumb down 0

  2. Ren says:

    Well not everyone gets the hold of the newest technologies…

    Thumb up 0 Thumb down 0

  3. Kerl_R says:

    Internet sphere is open for developments, so it is highly possible that some new way of sharing and accessing data is created after some years.

    Thumb up 0 Thumb down 0

  4. Santy says:

    Latvians are unlikely to be able to buy the most modern technologies, but those who can still are not aware of the vast range of possibilities they offer.

    Thumb up 0 Thumb down 0

  5. Laquisha says:

    Frankly I think that’s asbluotley good stuff.

    Thumb up 0 Thumb down 0

  6. Buffee says:

    This does look pomriisng. I’ll keep coming back for more.

    Thumb up 0 Thumb down 0

Week in Lithuania. PM: Coalition isn't the best

Lithuanian Prime Minister Saulius Skvernelis, whose government has been in office for half a year, says that the Lithuanian Farmers and Greens Union and the Lithuanian Social Democratic Party differ in their philosophies and approaches to many issues.

BNN summary of the week: Estonian minister disapproves of NATO; Latvia’s tax system lags behind

BNN offers a summary of this week’s topical news in a variety of categories: Business; Change; Future; Decline; Truth and Growth.

Municipal elections 2017: what do people say?

With municipal elections gradually coming close, BNN offers a compilation of opinions provided by experts from different industries. Short answers consist of thoughts about specific municipalities that affect respondents directly, and municipal administrations in general – what people expect from officials and what changes they expect from elections.

Trade of natural gas to legal clients in Latvia commences

Trade of natural gas to legal clients in Latvia has commenced. Latvenergo’s Elektrum product offers fixed-price contracts for 12-month supply period. The first gas supply contracts have been signed with clients in Latvia, the company reports.

Murniece: the biggest strength of Latvia’s parliament is public involvement

The biggest strength of Latvia’s parliament is the involvement of the public in resolution efforts of matters associated with child and women’s rights, the rights of disabled people, as well as security, tax policy and the European Union, says Saeima speaker Inara Murniece.

Corruption on decline in Lithuania, yet still remains troublesome

To wrap up the findings of a new corruption research ordered by the Special Investigation Service, an institution dealing with financial crimes in Lithuania, the situation is largely improving, yet not as fast as the service wishes.

Ventspils signs agreement with Chinese-Belarusian industrial park Great Stone

Vetnspils Freeport Authority and Ventspils High Technology Park signed an agreement yesterday with Chinese-Belarusian industrial park Great Stone, which is the largest infrastructure development project in Belarus, as reported by the freeport’s representatives.

Resignation filed by arrested Tallinn Deputy Mayor

The Deputy Mayor of the Estonian capital has stepped down from office after being arrested as part of a criminal case into violations of procedural restrictions of Tallinn procurement tenders.

Residents: situation in Latvia is developing in a wrong manner

54% of residents believe the situation in Latvia is currently developing in a wrong manner. A similar situation is noted in relation to the evaluation of the government’s work. 75% of respondents are critical about the government’s work. Only 17% of respondents are positive about the government’s work, according to results of Baltic International Bank Latvian Barometer.

Finance Minister: we have to be ready for flexibility in the reform plan

Currently we have to progress forward with the intended tax reform and prepare for a degree of flexibility, says Latvian Finance Minister Dana Reizniece-Ozola.

Zarins: unlike healthcare workers, Latvia’s roads are crumbling silently

Saeima deputy Ivars Zarins has submitted a proposal that offers restoring State Roads Fund and providing it with funding of 80% of excise tax for oil products. It is also proposed to divert income from vehicle operation tax and road use fee.

Price of oil slides 5%, though exporters decide to uphold production restrictions

Oil price has dropped by around five percent, even though oil-exporting countries have decided to maintain production limits until spring 2018.

Experts: role of free trade agreements to increase – especially with Asia

Latvian businessmen are already sufficiently active in several Asian markets. Their experience shows – these markets have great potential, according to representatives of the European Parliament’s Information Bureau.

Trump steps up pressure on NATO’s «indebted»

All NATO member states should pay their fair share of military expenses, has stated U.S. President Donald Trump in a meeting of NATO member states in Brussels.

Sunday expected to be summer-like hot in Latvia

This Sunday is expected to be summer-like hot, whereas the week after will be cold and rainy, as reported by Environment, Geology and Meteorology Centre.

Pensioner guide: old people are isolated from society in Latvia

«In my experience with social care, I was surprised by the dominating belief that the only thing old people need is elementary care – some food, a wash and a walk outside. Psychology of old people is something completely alien to people in Latvia,» says initiator of Pensioners Guide in Latvia Nelli Skadina.

SEB: reimbursements paid to nearly 340 loan clients over the past five years

In five years since the signing of the first loan payment insurance contract, reimbursements have been paid to nearly 240 SEB Bank clients who took loans and experienced unexpected difficulties after.

Number of tourists to Riga up 7% in 2017

In the first three months of 2017, a total of 263.5 thousand people were serviced in Riga’s hotels and tourist accommodations. 221.3 thousand of those tourists were foreign guests. Compared with the same period of last year, the number of tourists has grown 7%.

Estonian capital’s Deputy Mayor arrested over waste management dealings

The Deputy Mayor of Tallinn, Arvo Sarapuu, accused of deliberately violating procedural restrictions an especially large scale as part of a criminal case, has been arrested by the Estonian Internal Security Service.

Saeima ratifies convention on restriction for the use of mercury

On Thursday, 25 May, Latvia’s Saeima ratified Minamata Convention on Mercury. The objective of the convention is protecting people and the environment against anthropogenic emissions and leaks of mercury.

Europe experienced foreign investment records last year

Last year, Europe attracted a record large volume of foreign investments with 5,845 new direct investment projects, which is 15% more than the year before, according to results of EY European Attractiveness Survey.

Electric car charging network expands in Latvia to promote «greener thinking»

The once long-away dream of having cars that run on alternative fuel is now a reality – a special infrastructure network keeps expanding in Latvia to make electric cars more popular, says Motors Latvia BMW Group manager Ivars Norvelis.

Estonian Minister steps down after questioning NATO membership

Estonian Minister of Public Affairs Mihhail Korb has stated he resigns from office after saying he is not in favour of NATO membership.

Construction of a fish freezer commences at Ventspils Freeport

Construction work has commenced in Ventspils industrial territory on Talsu Street 200. Latvian National Fisheries Producers' Organisation plans to build a fish freezer facility there, as reported by Ventspils Freeport.

EC: there is a risk tax reform will increase inequality

There is a risk that Latvian government’s proposed tax reform will increase income inequality in the country instead of lowering it, said head of European Commission’s office in Latvia Inna Steinbuka.