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Friday 23.06.2017 | Name days: Līga
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GFK determines the most popular smart-phones in Latvia

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RULast year, Latvians were prepared to spend more money on smart-phones than in 2015. According to results of a study by GFK, residents spent EUR 389 on the purchase of a smart-phone on average.

When buying a new smart-phone, Latvians preferred P8 Lite manufactured by Chinese Huawei. Second, third and fourth places on the TOP 10 most bought smart-phones in Latvia are taken by Apple iPhone models – iPhone 6s, iPhone 7 and iPhone SE, according to LMT.

«Compared with 2015, Huawei has improved its position on Latvia’s smart-phone market. The rapid rise in popularity of this brand in Latvia can be explained with its attractive price, reliability and performance. Those are the advantages that have allowed Huawei to double its market share in Latvia from 7% to 11%, as well as take over low and medium-priced smart-phone segment,» – explains LMT Trade Service Director Rinalds Kalnins.

In general, Samsung retained stable leader position on the market (43% of the market) last year.

Fifth and sixth place on the list are taken by Samsung Galaxy series devices Galaxy A3 and Galaxy A5. The TOP 10 ends with Samsung Galaxy J3 and Samsung Galaxy S7 Edge, which are on the ninth and tenth place on the list. Huawei P9 Lite was the seventh most bought smart-phone in Latvia last year. Apple’s iPhone 5S was the eighth most bought device in Latvia. Considering that two manufacturers left Latvia’s market in 2016 – LG and Microsoft – their products were quickly replaced with products from Huawei and Samsung, as explained by LMT representatives.

According to data from GFK, last year was also productive for Apple – the market share of its products in Latvia has grown from 11% to 15% since 2015.

«Apple had multiple advantages last year – the release of iPhone SE reduced the price of iPhone 5S, making it more affordable for more people. Apple’s iPhone 7 presented in autumn also increase the popularity of iPhone devices in Latvia,» – said Kalnins.

Looking at the future, the expert predicts that the growth of sales will be equal to 2016.

The largest market players – Samsung, Apple and Huawei – will try to present new models for people to try out this year.

«One of the most expected events of the year is Nokia’s new smart-phone models to be presented at Mobile World Congress 2017 in Barcelona. People also expect something new from Apple, considering that this year marks 10 years since the release of the first iPhone,» – says LMT Trade Service director.

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