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Monday 25.06.2018 | Name days: Maiga, Milija

Also Google reportedly building a smartwatch

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Apple and Samsung are not the only ones eying the future market of digital smartwatches – they have been joined by Google.

The watch is said to be under development by the Android unit, possibly indicating that Google sees it as a more immediately viable product. Wearable electronics like watches are seen as the next frontier in consumer electronics, and everyone from established players like Samsung and (reportedly) Apple, to smaller companies and startups like Jawbone and Pebble, and even Nike, are scrambling to stake out a piece of the action, reports The Verge, referring to The Financial Times.

The smartwatch is rumoured to have a dual-screened “flip-up display” and “tactile user interface”.

Tech experts agree that Google has the software expertise to build a product that is not just a low-powered smartphone with a wrist strap.

Google has not yet commented on the rumor.

As reported earlier, South Korean tech giant Samsung is said to be working on a digital wristwatch, so that it can compete with Apple if it also comes up with a similar device.

“We are working very hard to get ready for it. We are preparing products for the future, and the watch is definitely one of them,” says Lee Young-hee, executive VP of Samsung’s mobile business.

Lee gave no details about the features of the watch or its price, merely saying that the company has been “preparing the watch product for so long.” Samsung’s admission comes after months of rumors about an Apple wristwatch, followed by the unearthing of patents for a wearable accessory device, Mashable reported.

As reported earlier, Apple Inc. has a team of about 100 product designers working on a wristwatch-like device that may perform some of the tasks now handled by the iPhone and iPad, two people familiar with the company’s plans said.

The team, which has grown in the past year, includes managers, members of the marketing group, and software and hardware engineers who previously worked on the iPhone and iPad, said the people, who asked not to be named because the plans are private. The team’s size suggests Apple is beyond the experimentation phase in its development, said the people.

Chief Executive Officer Tim Cook is facing pressure from shareholders who have seen the stock slump more than 30 percent since a September high amid slowing sales growth and competition from rivals such as Samsung Electronics Co. Without a revolutionary new gadget that commands a higher price, investors are concerned about falling margins and increased competition, Bloomberg wrote.

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