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Monday 19.03.2018 | Name days: Jāzeps

Ice cream sales surge 60%, most favourite – vanilla and caramel

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With the arrival of hot weather, ice cream and soft drink sales have risen in Latvia. For example, compared to April, ice cream sales at Rimi stores soared 60% in May 2011.

Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUAn increase is observed in all ice cream groups, with the highest rise in the sales of cone ice cream (90%), ice cream in waffle glases (over 70%) and ice cream bars (70%). Namely, in summer people opt more for ice cream that is convenient to use, Dace Valnere, public relations specialist at Rimi, indicates to the business news portal BNN.

Overall, in late spring and early summer, ice cream was bought on average with the same frequency as during the same period last year, only the customers’ choice has changed – big pack and cocktail ice cream were purchased less, while ice cream in cups and frozen juice were more demanded.

According to the latest data of the ice cream producer SIA Ingman Saldējums, this year people in Latvia mostly choose vanilla ice creams, followed by caramel, as well as, strawberry and chocolate ice creams. Moreover, in other Baltic States – Lithuania and Estonia – the most favourite ice cream flavours are the same.

Over the past years, Latvia residents’ ice cream flavour choice has not changed. Vanilla, caramel, strawberry and chocolate flavours are already traditional. Residents of the Baltics have similar taste preferences, as they differ more in Scandinavia, where liquorice ice creams are very popular, but it is hard to imagine that they could gain popularity in Latvia.

In summer, ice creams in waffle glasses are the most favourite, followed by ice cream on a stick and in waffle cones. Besides, waffle glasses are more typical in the Baltic States and other post-Soviet countries. For example, Scandinavia instead has ice cream in waffle cones, points out Normunds Labrencis, head of SIA Ingman Saldējums.

At the same time, demand for non-alcoholic beverages has increased at supermarkets – demand for mineral and still water has surged around 10%. Also, a similar climb is observed for lemonades, kvass, juice drinks and nectars. Overall, juices were purchased less than last year, with the exception of apple juice, whose turnover, compared to this April and last year, spiked 40%.

If comparing juice and non-alcoholic beverage sales in early summer 2011 to the same period last year, they are similar – some drinks are purchased less, others – more. This is most affected by sales campaign factor and discounts, Valnere emphasizes.

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