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Saturday 16.12.2017 | Name days: Alvīne
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Kaspersky Lab: one-tenth of users distort the truth on social networks to feel good

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUOne-tenth of social network users distort the truth in hopes of ingratiating themselves to as many people as possible, as stated in a study by Kaspersky Lab.

The study also shows that in order to receive as many Likes as possible, men publish new about private lives more often than women. 9% of men would post nude pictures of themselves as opposed to only 5% of women. 13% of men also post their friends’ photos in which they can be seen.

«To attract attention and receive as many Likes as possible, 12% pretend being some place or doing something,» BNN was informed by authors of the study.

The study shows that men are especially sensitive to how many Likes they receive on social media. Hoping to receive as many likes as possible, men disclose sensitive and compromising information about colleagues, friends and employers on social media more often than women. Compared with only 7% of women, 14% of men said they would disclose confidential information about colleagues, 13% would post something confidential about their employer and 12% would disclose some embarrassing fact about a friend.

Men are also easily saddened more than women if they do not receive the desired number of Likes. Compared with 17% of women, 24% of men are worried when their news is only liked by a handful of people, believing that their friends consider them unpopular. 29% of men also admit feeling depressed if their friends do not hit the Like button for their updates and posts.

Men are more desperate for Likes on social networks than women, often posting compromising photos of their friends. This, according to Würzburg University’s media psychologist Dr. Astrid Astrid Carolus, means «men are less focused on social harmony and more prepared to take risks».

For example, compared with 8% of women, 15% of men said they would post photos depicting their friends while they are drunk, 1% of men would post photos of themselves dressed in revealing clothes and 9% of men are even prepared to post nude pictures of themselves.

Ref: 224.109.109.2009


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