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Saturday 18.11.2017 | Name days: Doloresa, Aleksandrs
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Lack of finances hinders Rīgas marka brand development

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RU, Janis Endzins

The LCCI Board Chairman Janis Endzins

The Latvian Chamber of Commerce and Industry (LCCI) is carrying out the product and service trade mark Rīgas marka marketing campaign with limited resources; therefore the work on the brand’s development is slow, indicates Jānis Endziņš (Endzins), the Chairman of the LCCI Board.

He says currently Rīgas marka pilot project is taking place, and within the framework of its promotion the LCCI in collaboration with Riga City Council (RCC) has already arranged and will keep organizing a number of trade missions to Russia’s cities – in early April to Kaliningrad, in May or June to Pskov and Krasnoyarsk , in autumn to Nizhny Novgorod. However, from May 23 to 27 May, Ekaterinburg’s businessmen will pay a visit to Latvia.

During the trade mission, Latvian businessmen will be able to explore the particular markets and understand how important it is to enter them. Businesses will be able to mull the possibility of attaining this goal more successfully with the help of Rīgas marka brand. In this case, it will be necessary to purchase a sub-license for the rights to use the brand – 50 lats for each product.

Rīgas marka is a very prospective project because the agreement with RCC provides municipality support for trade missions organization. However, investments for a comprehensive brand marketing campaign will be clear when businessmen formulate their objectives on which export markets to enter with particular products, Endzins points out in an interview to the business portal Nozare.lv.

It was already reported the agreement between the LCCI and Riga City Council on the implementation of Rīgas marka brand was signed on September 9, 2010. Already in September 10, the LCCI organized the first seminar for entrepreneurs, to introduce them with the plans and their advantages in export markets. On September 23, a businessmen seminar was held on Rīgas marka brand promotion on the Russian markets.

As reported, by establishing a single trade mark Rīgas marka, food producers are hoping to boost their exports to Moscow and Russia.

The trade mark Rīgas marka programme provides the involved companies’ joint marketing and promotional activities in Moscow, as well as, in cooperation with the Russian capital’s government, ensures favourable  trade conditions for the Latvian-made food products.


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