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Wednesday 24.05.2017 | Name days: Marlēna, Ilvija, Ziedone
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Latvia – one of the most hygienic countries of the world

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RULatvia is one of three countries of the world, whose consumers carefully consider purchases associated with personal hygiene. According to information from a study compiled by Nielsen, aside from Latvia, two other European countries are part of the ‘clean three’ – Croatia and Serbia.

«Based on results of the study, we can conclude that Latvian residents pay a lot of attention to personal hygiene. Consumers of this country take cleanliness, aesthetics and heath related matters very seriously. In general, Latvian consumers use multiple different criteria when choosing items of personal hygiene: attractive price and discounts. Among all respondents interviewed during this study, we have not met a single one who would mention not ever buying any personal hygiene items,» – says Nielsen Baltic States Director General Ilona Lepp.

According to results of Nielsen’s consumer habits study performed at the end of 2015, consumers in Croatia and Serbia are very sensitive towards prices. None of the people interviewed in these countries mentioned ignoring any products from the personal hygiene category.

In other Baltic States – Lithuania and Estonia – 2% of respondents said they avoid buying personal hygiene items in shopping centres (the same proportion of respondents on average in the world). Japan, Taiwan (9% each) and Singapore (7%) have the most respondents who said they do not buy personal hygiene items.

«Cosmetics are not part of the essential goods group. This means consumers cannot possibly spend a lot of money on such products that easily. The global trend now is consumers carefully consider their purchase before buying it. One-third of consumers pay attention to the price and brand of cosmetics. Every fifth consumer waits for discounts and special offers,» – said Lepp.

12% of clients of Latvia’s shopping centres claim they do not buy cosmetics (11% in Estonia and 8% in Lithuania). According to Nielsen’s data, the highest degree of indifference towards cosmetics is declared by consumers in New Zealand (31%) and Canada (29%).

Ref: 103.109.109.6982


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