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Monday 01.05.2017 | Name days: Ziedonis
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Latvia’s hundred year jubilee emblem to be available to businessmen free of charge

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUThe framework of Latvia’s one hundredth jubilee was created open for involvement of society and businessmen. This is why the hundredth jubilee emblem will be available to businessmen free of charge, as reported by Culture Ministry.

By following guidelines for proper use of the emblem, businessmen are able to create new products and services for Latvia’s jubilee, as well as improve marketing tools for the local and international markets.

To provide the opportunity to become involved in celebrations of Latvia’s one hundredth jubilee, an approach has been chosen to allow businessmen to use symbols of such a major event free of charge, Culture Ministry explains.

«Any Latvian resident can freely become part of Latvia’s one hundredth birthday celebration. The next five years are a special time, in which we invite everyone to learn more of the story behind our country’s formation, celebrate the country’s freedom, and contribute to Latvia’s future. Creating the programme for Latvia’s one hundred year celebration, we felt a great deal of interest coming from businessmen. There is a desire to support current developments and create new products and services for the celebration. This is why we have created all the conditions and a simple approach to allow anyone to use the visual identity and symbols free of charge,» says Culture Minister Dace Melnbarde.

Sakret Holdings council chairman Andris Vanags views the country’s one hundredth birthday as an opportunity for businessmen to become involved in the programme and use it for communication: «When preparing the hundredth birthday celebration, the state thought of businessmen. The content created for it offers businessmen a chance to do all the homework, come up with a way to present a gift for our country and attract wide attention of society for our products.»

The emblem create for Latvia’s one hundredth birthday consists of the word ‘Latvia’, the country’s flag and number 100 integrated into an infinity sign. There are different versions of the emblem, the ministry notes.

Culture Ministry’s website zime.lv100.lv has all the information about the symbolic meaning of the emblem, as well as guidelines and examples of its elements being used. By downloading the emblem, businessmen agree to use it in line with goals of the country’s hundredth birthday celebration. It is not allowed to use the emblem for political purposes or elections.

Ref: 224.109.109.6873


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