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Monday 28.05.2018 | Name days: Vilhelms, Vilis
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Latvian Economy Ministry proposes self-regulatory measures for postal sector

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUThe problem with postal items lacking addresses can be resolved using self-regulatory measures in the postal industry, as mentioned in Economy Ministry’s prepared report on new measures and proposal for mechanisms to help make the work performed by the postal sector more efficient.

Guidelines for Postal Policy 2011-2017 approved by Economy Ministry with Transport Ministry provided for preparation and subsequent submission to the Cabinet of Ministers a report on self-regulatory measures and resolution to the problem of advertisement materials lacking addresses, using information provided by appropriate associations.

It was concluded in guidelines that promotion of services or goods often includes putting printed promotional materials into people’s mailboxes. These materials are not considered postal items, according to the definition detailed in the Postal Law. Materials of this kind lean more towards unaddressed mail advertisements. Residents are unhappy whenever they find advertisements in their mailboxes. Sometimes materials are just left next to mailboxes in apartment buildings, taking up space.

To reduce the portion of the population that is dissatisfied with unaddressed advertisements and evaluate the extent of regulations, it was decided to introduce a self-regulatory mechanism. To do this, Latvian Employers’ Confederation created a work group that will prepare a memorandum on distribution of unaddressed advertisement materials project, organize production of informative stickers, as well as survey associations and businesses to be involved in signing the memorandum and accomplishing goals detailed in it. So far the memorandum has been signed by Latvian Federation of Food Companies, Mūkusala printing group, Rimi Latvia, Maxima Latvia, Fitex, Association of Postal Businesses, Arkolat, Euroaptieka, Cenuklubs and Latvian Direct Marketing Association.

In accordance with the memorandum, a unified design information sticker was produced for residents to put on their mailbox to inform others of their desire to not receive different unaddressed advertisement materials. The initiative to distribute informative stickers was taken on by Rimi Latvia and Maxima Latvia.

According to data from Latvian Postal Addresses Registry, there are 19,740 mailboxes with stickers against advertisement materials.

After reviewing information regarding work performed so far, Economy Ministry concluded that self-regulation of the industry is an effective means of resolving the matter with unaddressed advertisements. Measures performed as part of the initiative to accomplish the main goal – reducing society’s dissatisfaction with distribution of unaddressed advertisement materials.

According to information of Latvian Post, not a single complaint regarding unaddressed materials has been received after introduction of the self-regulatory mechanism in 2016. In addition, the number of phone calls regarding unaddressed advertisements has declined from 60 before the initiative to 8.

Ref: 224.109.109.4209


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