Latvian residents drink more coffee a day than residents in Lithuania and Estonia, according to results of a survey regarding coffee consumption in Baltic States carried out by Melnā Kafija, the largest coffee producer in Baltic States.
Latvia also has the largest proportion of people who don’t drink coffee every day.
This survey shows that Latvian residents are the biggest coffee consumes in Baltic States – 75% of respondents in Latvia drink at least two cups of coffee every day. Residents also prefer professionally prepared coffee. The situation is similar in Lithuania as well – at least three-fourths of coffee-lovers drink at least two cups of coffee every day, with preference to coffee prepared in a cup. Estonia has the smallest proportion of residents who drink coffee – only two-thirds of respondents. However, Estonia has the largest proportion of residents who drink four to six cups of coffee every day.
Every country has its own characteristics when it comes to coffee – while Lithuanians and Latvians prefer to prepare coffee in a cup, Estonians prefer coffee prepared by coffee machines or French press. 55% of respondents in Estonia prefer to drink coffee with milk. 59% of respondents in Lithuania prefer black coffee. «Coffee-lovers in Latvia also like black coffee (48%). 39% of respondents also like to drink coffee with milk. In Latvia and Estonia the majority of coffee lovers are men. In Lithuania, on the other hand, the majority of coffee-lovers are women,» – says Director General of Melnā Kafija Martins Cakste.
Even though there are a lot of places in Baltic States where it is possible to buy coffee to-go, only 5% of respondents use those services. Most coffee-lovers drink coffee at home, before leaving for work (63% in Latvia, 66% in Estonia and 51% in Lithuania). People often enjoy a cup of strong coffee at work as well (31% in Lithuania, 24% in Latvia and 18% in Estonia).
«Results of the survey allow us to conclude that coffee is a major part of everyday life for the majority of residents. The first morning cup of coffee is consumed at home, which is confirmed by 60% of respondents or at work (24%). Only 5% of residents are used to buying coffee on their way to places. And, although coffee is preferred by the majority of residents in Latvia, it is not consumed excessively – residents don’t usually drink more than 1-3 cups a day,» – admits Martins Cakste.
When buying coffee, residents give preference to specific flavours. This is the main factor when choosing the right coffee in all Baltic States. Opinions differ on the following factors: price (35% in Lithuania and 40% in Estonia) and brand (mainly in Latvia).