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Monday 22.01.2018 | Name days: Austris
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Ligo celebration causes condom sales to go up in Latvia

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUNearly 39% Latvian residents plan to spend around 21 to 40 euros on Ligo, according to results of a survey performed by Maxima. 22% of respondents plan to spend around 20 euros on the celebration. 22% of residents plan to spend 41 to 60 euros, and 17% – more than 61 euros.

What is particularly interesting is that condom sales have gone up 45% when compared with last year.

79% of respondents plan to buy everything they need for Ligo a couple of days before the celebration, 13% plan to go shopping on the day of Ligo, 5% made all the necessary purchases last week and only 3% of respondents said they will go shopping as soon as they get the time, according to results.

«People began preparing for Ligo last week. We’ve noticed that demand for different grilling accessories, tents and inflatable mattresses has gone up. This week we’ve noticed an increase in demand for different Ligo-related food products – beer and cheese,» Maxima Latvia Business Analytics Department Director Zane Kaktina shares her observations.

«Keeping in mind experience from previous years, we expect sales to reach their highest point a day before Ligo – Thursday afternoon – when people will start going to shops after work to buy all they need,» she adds.

«Compared with June 2016, beer sales have slightly increased, but the biggest increase is expected tomorrow. The most popular beer in Maxima Latvia right now is light Tervetes beer,» Kaktina says.

«It should be said that sales of non-alcoholic beer in June, when compared with last year’s June, have grown 13%. We expect sales of non-alcoholic beer to increase even more, because experience from previous years shows that people generally buy beer on the day before and on Ligo,» says the department’s director.

«Although Jani cheese is currently the third most popular product in Maxima Latvia stores, it is expected to change soon,» Kaktina adds.

Sales of skewered meat in Maxima Latvia have grown 4% when compared with last year’s June. Sales of sausages have grown 9%.

Respondents also mentioned that the products they wish to have for Ligo include cheese, skewered meat, vegetables and fruits, beer, kvass and different juices.

Ref: 225.109.109.6201


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