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Monday 25.09.2017 | Name days: Rauls, Rodrigo
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Lithuanian holidaymakers: practical, but tend to lavish for holiday

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Linas Jegelevičius for the BNN

Until now, many surveys pointed out that, when it comes to Lithuanians’ vacation habits, the majority are penny-pinching. However, a new research, this time by a quick loan firm, concluded the opposite – Lithuanians are indeed among the biggest holiday spenders in entire Europe. 

Having analysed Lithuanian clients’ borrowing patterns, the international provider of mobile consumer loans Ferratum Group found out that Lithuanians allot over 70 per cent of their household income for summer expenses – be it annual holiday, a long weekend’s escape or the children’s summer camp.

In that regard, only Estonians (72 per cent) and Bulgarians (72 per cent) surpassed Lithuanians.  With 65 per cent, Latvia was ranked fourth while Brits and Finns were among the continent’s tightest purses, 34 and 35 per cent respectively.

In comparison with the last year, 40 per cent of the surveyed European households said they were going to spend for summer holidays as much as last year, however 30 per cent were intending to invest more.

What summer activities and leisure are most popular?

A quarter of respondents claimed that they were intending to do summer shopping- buy sportswear and leisureware . In Latvia and Estonia, the share was 20 and 11 per cent respectively.

A sizeable part of the surveyees, respectively 13 per cent and 12 percent, admitted of cherishing plans of purchasing sport and tourism goods and investing in their children summer camps.  Meanwhile, nine percent were ready to invest money in active summer sport activities.

«In all the categories, Lithuanians were among the leadings consumers, yet it is clear that most Lithuanians, in summer, prefer summer shopping or indulging any other summer  leisure over holiday abroad,» says Antanas Krasauskas, head of the Lithuanian affiliate of «Ferratum Finance.»

Only a mere nine per cent pointed out that they had planned the bulk of their summer expenses for holiday abroad.

Characteristically to Lithuanians, many of them tend to pay 100 euro and over for the accommodation when on vacation and, relatively, few use Airbnb –type lease.

Interestingly, domestic travelling does not appear on the list of most favourite leisure activities.

«Abroad, it is one of the most popular choices,» noted Krasauskas.

Yet, in terms of borrowing, Lithuanians can be deemed one of the most innovative people – an impressive 73 per cent suggested for the pollsters that they were going to use mobile bank services.

I that regard, Latvians, Estonians and Finns were well behind, respectively 51 per cent, 52 percent and 66 per cent.

Interestingly, Swedes go digital in banking most often – a whopping 92 per cent claimed they would use mobile bank services during their holidays.

«Although three quarters of Lithuanian respondents say they use mobile banking, it seems there is room for that in Lithuania,» the financing company’s representative said.

Meanwhile, the research conducted by «Kantar TNS», a market research and consultations company, also on holiday habits and patterns, found out that Lithuanians are very practical when planning their holiday.

«Most holiday-makers opt for all-included holiday packages in four or five-star hotels. Traditionally, around two-thirds of the to-be vacationers purchase holiday trips well beforehand, at least three or six months before the trip. Needless to say, that way they save a lot. Already now we see a buzz in travel agencies, with many Lithuanians booking their winter holidays,» says Inga Aukštuolytė, head of communications and marketing at «Tez Tour», a major travel agency. “Lithuanians know to reconcile comfort and practicality,”- she added.

Among the most popular winter destinations are Spain and Austria.

«In winter, the travellers usually either look for summer holidays with lots of sun and an azure sea at the feet or crave for a winter escape on the skies and snowboards. For the former, Spain is No 1 as the destination, eclipsing even Italy and Greece according popularity.  For winter lovers, the Alps, either in Italy or Austria, is on top,» she noted.

Traditionally, Lithuanians like to go to Egypt for holiday in winter, despite the alerts that Egypt, safety-wise, might not be the safest place to be.

«However, every year, we see more Lithuanians travelling to the United Emirates for holiday,» the travel agency representative said.

When it comes to Spain, until recently, Tenerife, part of the Canary Islandswas No 1 choice for most Lithuanians, but, recently, Lanzarote and Fuerteventura picked up significantly in the popularity, too.

Asked about this year’s novelties, Aukštuolytė singled out the trend that more travellers use not only charter flights but the regular flights, too.

«Also more people tend to book only accommodation in the tourist destinations,» she noted.

Among the exotic far-flung holiday spots Thailand, Sri Lanka, Cuba, Maldives and some others enjoy more popularity than the others.

Ref: 111.111.103.4669


Leave a reply

  1. Trevor Hudson says:

    It seems to me that Palanga is trying to discourage tourists, I paid 5.40 euro for 3 hours parking last week.
    Nida is the same 300% increase in the national park charge for 2 months from 5 to 20 euro every time you pass the pay station going to Nida.
    Also the Dolphinarium and Sea museum are trying to attract people so they go and stick a 90 ct per hour parking charge, why ?
    It’s no wonder why people want to go abroad.

    Thumb up 0 Thumb down 0

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