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Friday 28.07.2017 | Name days: Cecīlija, Cilda

Luminor – Nordea’s and DNB’s new bank in Baltics

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUThe name of the new bank shared by Nordea and DNB in Baltic States will be Luminor. Announcement of the new brand is yet another important step towards the creation of a new bank, as representatives of the two banks say.

«Luminor demonstrates with itself a promise to clients and employees – to be a modern and welcoming bank founded based on lifestyle and business approach in Baltics to create a better tomorrow. Our vision is to become the best customer-oriented bank in Baltic States,» comments the new bank’s council chairman Nils Melngailis.

Erkki Raasuke, chairperson of the bank’s management board, notes: «We are creating a new brand and a new bank. This is a unique opportunity to work the way we want and combine professional experience with a special approach in relations with clients. With consideration for quality and values, we wish that the new bank’s activities are based on three key principles: people first, quality in everything and clear focus.»

The new bank’s brand was created in cooperation with London-based FutureBrand agency.

«Luminor combines two characteristics of a bank and business. The first part of the name expresses our goal – creating a better tomorrow. Lumin comes from Latin for the word ‘light’. This is what we want to be like to our clients – private persons, legal persons, society as a whole and countries in which we will be represented – a visible sign of positive changes, leading the way to a better future,» explains FutureBrand senior strategic director Freddie Baveystock.

He emphasizes that the other half of the name ‘nor’ calls back to the deep roots of the mother organization, and countries in which owners live and work. «Nor portion of the new name comes from Nordic. Those are the countries that have founded one of the most stable bank systems in the world and which can be proud of the highest standards in customer service. We have united these qualities in one word, which will be as though a guide for our clients and colleagues, reminding everyone how and why we exist,» he continues.

It is planned that the merge could be completed in Q2 2017. Until all the necessary approvals and decision associated with the process are received, both banks will continue working as independent and mutually competitive businesses.

Ref: 224.109.109.1094


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