bnn.lv Latviski   bnn-news.com English   bnn-news.ru По-русски
Tuesday 23.05.2017 | Name days: Leontīne, Ligija, Lonija, Leokādija
LatviaLatvia

Maffam Freeform: people do not trust the unknown

FaceBook
Twitter
Draugiem
print
(No Ratings Yet)

Many customers who order our garden furniture made from basalt rock fibres usually seek something out of the ordinary. At the same time, there are many people who do not trust new and unknown things. This forces us to work patiently and explain, said Maffam Freeform project lead Gatis Silenieks in an interview to BNN.

Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUMaffam Freeform has been active since the end of 2010. The company offers clients in neighbouring countries, USA, Russia, Australia and a number of European countries garden furniture made from basalt rock fibres and decorative interior elements. Considering how unique this product is and that everything is hand-made, the average price is approximately EUR 800. Production process is carried out the following way: basalt fibres are mixed with eco-friendly resinous substance. Then everything is coated with a polyurethane coating. This helps protect furniture from natural elements and sun rays. Basalt absorbs UV rays, radioactive and electro-magnetic radiation, as well as X-rays.

What are some of the most notable recent events in your sector?

Maffam Freeform exclusive garden furniture niche is narrow but stable. We haven’t seen any grandiose events so far. We just try to achieve our goals.

Can you say economic conditions are improving and there is a lot of potential for economic growth in the market?

Throughout the years we have concentrated on exports. Domestic market is of little interest to us. However, I have to admit that we have received a record-large number of orders from clients in Latvia throughout this season. This happened in spite of the fact that Latvia’s market is too small to sustain our company. Maffam Freeform was first founded during the economic crisis. Since then, the company’s turnover has only grown year after year. Although we cannot say this happens because of economic growth. We have invested a lot of work in realization of our products. I believe it is no small thanks to improved economic conditions in the country.

How would you describe the government’s economy policy aimed at improving the economic situation in the country?

We actively use government programmes. I have to admit – it helps us a lot. We have used benefits provided by the ‘Conquering external markets – external market’ programme of Latvian Investments and Development Agency. It has helped us attend multiple international exhibitions in recent years. We gained a lot of experience in attending national stands organized by LIAA in previous years. Creative Andrejsala incubator helped us make our first steps.

How is the industry affected by Latvia’s policy? What changes to legislation would you like to see? What helps? What makes things more complicated?

Because we are rather passive in the domestic market, Latvia’s policy has a very little impact on our company. Of course, a stable and predictable tax policy is vital for any company, us as well.

How would you describe the industry’s position in the Baltics? What about competition with Estonia and Lithuania?

Maffam Freeform manufactures exclusive products. We don’t have any direct competitors anywhere in the world. Although Latvians like local products very much and are big patriots, our neighbours make more orders annually than local customers do. Why is it so? We don’t know either.

What can you can call your ‘trump card’? What is your ‘Achilles’ heel’?

As I’ve said, Maffam Freeform manufactures exclusive products. It is both our trump card and Achiles’ heel. Many of our customers search for things that are out of the ordinary. They can definitely find it in Maffam Freeform. At the same time, we have to invest a lot of work to tell and show people what materials are used and what they can expect. People don’t trust new and unknown things. So we have to be patient to show and explain everything.

What do you predict for the next five years? Will the situation in the industry improve, worsen or remain the same?

We will continue actively developing markets in which we have gained recognition. We will also make efforts to explore new markets and come up with new furniture collections.

Ref: 102.109.109.6932


Leave a reply

Experts: Rail Baltica – connection that benefits everyone

The essence of Rail Baltica project is not combating the trends currently present in the world, but rather using them as an advantage, says advisor to the Bank of Latvia Andris Strazds. He adds that more and more economic and social development is centered in large and urban city centres.

Latvian companies ahead of neighbours in organization of business trips

Latvian businesses are more progressive in the organization of business trips than Lithuania. They do, however, spend a lot of money on planning and organizing of those trips. In addition, they also use inefficient financing methods – 20% of employees are forced to pre-finance their business trips from their own pockets, according to results of an international study.

Riga Eastern Clinical Hospital to identify patients using fingerprint data

Riga Eastern Clinical Hospital has introduced biometric data identification system that will be used to identify patients using fingerprint data, BNN was informed by the hospital.

FDC: micro-enterprise tax has created serious defects

The micro-enterprise tax has created serious defects for Latvia’s tax system, said Fiscal Discipline Council chairman Janis Platais in an interview to Latvijas Avīze.

Microsoft software licences cost Estonia millions each year

Estonian ministries and their subordinated institutions pay a total of under five million euros each year in Microsoft software licence fees.

Latvia’s unemployment rate was 9.4% in Q1 2017

In Q1 2017 the Latvian unemployment rate constituted 9.4 %. Compared to the previous quarter, the unemployment rate increased by 0.1 percentage points, whereas, compared to the same period of the year before, the rate reduced by 0.9 percentage points.

Pension expert: how far can index funds root themselves in Latvian pension plans?

Latvian pension plan clients can still pick existing pension plans with sufficiently flexible deposit policy and possibilities to receive consultations. It should be added, however, that pension plans based on index funds can find clients in Latvia for whom low-price guarantees is important the most, Nordea Pensions Latvia board member Ilya Arefjevs predicts.

Latvian Defence Ministry plans the largest tendering process in country’s history

This summer, Latvian Defence Ministry plans to announce the largest tendering procedure in the history of Latvia’s army. It is planned to procure heavy vehicles to transport armoured vehicles and troops. The total amount for the next ten years may reach EUR 200 million, as reported by Nekā personīga.

Study: engaging in business improves satisfaction with life

It has been concluded that psychological aspects are far more important than financial aspects in business operations – stability, family support, exchange of experience and realization of ideas are important for emerging businessmen, as concluded in a study performed by Altum.

Following use of EU funds, demand for loans increases in municipalities

Demand for loans from the State Treasury has increased after use of EU funds became more active, said Kaspars Abolins, chief of State Treasury, in an interview.

Swiss voters decide to move away from nuclear energy

Switzerland has decided to quit nuclear power stations and opt for renewable energy, show the results of a referendum held on Sunday, May 21, where 58% voters backed phasing out nuclear power.

Child vaccination made mandatory in Italy

Reacting to lower child protection against measles, the government of Italy has decided to make vaccination against 12 illnesses mandatory for children before they start going to state schools.

Deputies to decide on prohibiting gambling in Riga’s historic centre

On Monday, 22 May, deputies will discuss the matter on sorting out Riga’s historic centre. It is stated in new territorial plans that it will be prohibited for gambling halls to be located in this area.

Week in Lithuania. Lithuania to start paying child money in 2018

Lithuanian Prime Minister Saulius Skvernelis says that the government will follow up on its plan to next year start paying a monthly benefit for each child regardless of their parents' income, but adds that the state cannot afford to pay more than 30 to 50 euros in so-called «child money».

BNN summary of the week: problems with state financial accounts Baltics to promote healthy eating

BNN offers a summary of this week’s topical news in a variety of categories: Business; Future; Decline; Truth and Growth.

Specialists: noxious smoke from the fire claims more lives than the flames

The biggest damages during a fire are caused by flames, whereas noxious smoke from the fire kills more people, as noted by firefighting specialists.

FVS uncovered illegal sheep meat product trade

Inspecting an advertisement published on Facebook, Latvian Food and Veterinary Service uncovered illegal trade of sheep meat, canned meat storage and meat product distribution organized in an office building on Selpils Street, Riga, as reported by SRS.

Municipal elections 2017: what do people say?

With municipal elections gradually coming close, BNN offers a compilation of opinions provided by experts from different industries. Short answers consist of thoughts about specific municipalities that affect respondents directly, and municipal administrations in general – what people expect from officials and what changes they expect from elections.

Sweden decides to drop Wikileaks Assange arrest warrant

Prosecutors in Sweden have made the decision to quit the investigation in the case, where the founder of classified document leaking organisation Wikileaks, Julian Assange, is charged with rape and to drop the European arrest warrant on him.

Vejonis: we have yet to assess the use of funding in healthcare

In his interview to 900 seconds, Latvian President Raimonds Vejonis said the level of competent use of funding in the country’s healthcare sector has yet to be properly assessed.

ST: changes to Latvia’s credit rating associated with GDP growth

The possibility of Latvia’s credit rating growing is directly tied to gross domestic product growth, admits State Treasury manager Kaspars Abolins.

War games start in Estonian large-scale military drill with allied units

The military drill of the annual Estonian Defence Forces entitled Spring Storm has entered its key stage of a week of imitated battles, where units of other NATO member states and partner states are to take part.

EP tells member states to speed up refugee resettlement; especially children

European Union member states have to fulfil their promises to resettle asylum seekers from Greece and Italy. This especially applies to children, as stated in European Parliament’s resolution approved 19 May.

Total costs of reconstruction of Mezaparks Grand Stage may reach EUR 77 million

The estimated costs for the reconstruction of Mezaparks Grand Stage may reach EUR 77 million, as announced by Riga City Council’s Property Department Direction Olegs Baburovs at the first meeting of the Song and Dance Celebration Council.

Greece passes further austerity measures to receive next bailout payment

The parliament of Greece has adopted a further set of austerity measures, which are necessary to ensure the next bailout instalment worth several billion euros.

Newest comments