bnn.lv Latviski   bnn-news.com English   bnn-news.ru По-русски
Saturday 25.10.2014 | Name days: Beāte, Beatrise
LatviaLatvia

Maxima still feels the impact of residents’ boycott

FaceBook
Twitter
Draugiem
print
(No Ratings Yet)

Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUThe Zolitude tragedy, which had a big impact on Maxima network and its relations with customers and employees, has left serious and long-term consequences for the company. One of the prime examples is the residents’ boycott of the supermarket – although limited in scale, the company’s sales are already below last year’s levels.

It should be added that Maxima was one of the most popular brands in Latvia prior to the tragedy. DDB advertisement agency’s compiled list of the 50 most popular brands in Latvia of 2012 included Maxima on the 7th place in terms of popularity. Experts cannot say the level of popularity Maxima had last year, Panorāma programme of LTV reports.

Shortly after the tragedy in Zolitude, there was a public call to boycott Maxima across the country. But even now it seems that this form of protest has lost its flame. Even though Maxima representatives say profits have slumped, interviewed customers say there is no point in such forms of protest.

Former Board member of Maxima Latvia Gintars Jasinski’s response to the question whether or not he should take responsibility for the tragedy in Zolitude had caused an explosion of public outcry. ‘What for? What for? Let those who feel responsible leave their posts. I know we did everything we could. We will not look for a scapegoat,’ – he told the media.

Customers forgave neither Jasinskis nor Maxima for this. This resulted in a boycott of Maxima stores. Last November’s profits dropped 20%. Last December, Maxima’s profits dropped by an additional 15%. Even though it has been nearly six months after the tragedy, Maxima still experiences consequences of the boycott. ‘We still feel the consequences. Our financial indexes show as much. If we compare our results with previous years, the decline of turnover remains within 5%. This trend has been present for the past three months. We will see what comes next,’ – says Maxima representative.

Advertisement specialists say this trend will not last a long time. Persons with low income will be the first to come back to Maxima. Customers interviewed by LTV also admit boycott is not the answer.

It is too soon to hope for any improvements, however. The fact that Maxima will have to work hard to restore its reputation is admitted by all sides. No change of brand or advertisements will help here. Maxima needs to take actual steps. There are some positive developments: the company has sorted out and redeveloped its supermarkets’ security measures, provided and continues to provide financial support to victims of the tragedy. Maxima also plans to improve work conditions for its employees.

Ref: 102.109.109.2211


Leave a reply

  1. michael walsh, journalist says:

    Not surprising really. Who can now walk into any of their stores without feeling the chill of the tomb.

    Thumb up 0 Thumb down 0

Harmony asks Supreme Court to cancel election results in Latgale

This Friday, October 24th, Harmony party appealed the Central Election Commission’s approved results, asking to completely cancel election results in Latgale, as reported by Saeima deputy Andrejs Elksniņš.

Weather to become warmer in Latvia in the next couple of days

According to meteorologists, it will not be as cold as it was in Latvia a few days ago. The anticyclone that brought cold nights and windy days will gradually fade above the region.

Opinion: Lembergs needs money as desperately as a drowning man needs a lifebuoy

Why do the Union of Greens and Farmers and Aivars Lembergs need the Environmental Protection and Regional Development Ministry? This ministry is needed to save Ventspils from extinction. Aivars needs money as desperately as a drowning man needs a lifebuoy, believes opera art patron Dainis Kalns.

Latvian State Police may arrest seven people for manipulation of football match results

According to information from LETA, Riga City North District Court has applies a security measure – arrest – to former head of Daugavpils football club Dinaburg Oleg Gavrilov, who is also disqualified for life from football.

Italian PM in quarrel with Barroso prior to Eurozone meeting

Heads of government and state of Eurozone countries are on Friday, October 24, meeting in Brussels to discuss budged planning and deficit after the European Commission has warned France and Italy of their budget deficit exceeding EU rules.

New airline to come to Riga International airport this winter; new destinations to follow

With the introduction of a list of winter season flights at Riga International airport, a new airline will enter the airport – Brussels Airlines. It will introduce six flights per week. New destinations will also be added – Cologne, Poprad, Bradford (Leeds) and Brussels (Charleroi).

SP: Imanta paedophile has no prior criminal record

Latvian police continues to search for the so-called Imanta paedophile. Information that has been compiled on him until now suggests he has not been active outside of Riga, notes Chief of Criminal Police Andrei Grishin.

Narcotics users will not be allowed to acquire driver’s licence in Latvia

Persons who were once punished for use of illegal drugs will not be allowed to acquire driver’s licence in Latvia. This is provided by amendments to the Road Traffic Law approved by the Saeima Economic, Agricultural, Environmental and Regional Policy Committee.

EU leaders agree on new goals of climate and energy policy

After discussions that lasted several hours in the European Council, leaders of EU member states finally reached an agreement on contents of the new climate and energy policy for 2030.

Kosovan Foreign Minister makes historic trip to Serbia

For the first time since Kosovo unilaterally seceded from Serbia in 2008, a representative of Kosovan government – Foreign Minister Enver Hoxhaj - has visited Belgrade.

EU to allocate 24.4 million for Ebola virus research

The European Commission plans to allocate EUR 24.4 million from the EU budget to stimulate research of the Ebola virus, as stated in a recent announcement by EC.

Lithuanian meat producer’s decision to ditch «Soviet» sausage brand stirs uproar in Russia

How to express your disapproval with the Russian President if you are a sausage maker in Lithuania? Make sure you scrap the name of the sausage brand that still sends to many shivers down the spine- «Soviet».

Detonator-2014 exercises to help clear territory of former ammunition depots in Cekule

During the international military exercises Detonator-2014, October 13 – 26, the surface layer of the territories surrounding the former ammunition depots in Cekule will be cleared of all potentially explosive items.

NATO spots another Russian reconnaissance aircraft near Latvia

This Thursday, October 23rd, NATO patrol planes spotted a Russian Il-20 radio-electronic reconnaissance aircraft above neutral waters near the Latvian border, as reported by Latvian National Armed Forces.

Agricultural farms become larger in Latvia

Last year, the average size of farms in Latvia was 37.8 ha, which is 9.6% larger than in 2010, when their average size was 34.5 ha, according to provisional data on the structure of Latvian farms.

Saeima approves significant amendments to the Labour Law

This Thursday, October 23rd, the Latvian Saeima approved significant amendments to the Labour Law, which provide new duties, responsibilities and rights to employers and employees.

Business procurement activity on a rise in the world

Preparedness to perform business merging and sales has reached its highest point in the past three years. 40% of interviewed entrepreneurs admit they have plans to carry out business procurement deals in the near future (35% in 2013 and only 25% in 2012).

Estonia submitts protest to Russia for reconnaisance plance entering airspace

The Estonian Ministry of Foreign Affairs has issued a demarche to Russian Ambassador over a violation of Estonian airspace commited by a Russian reconnaissance plane on October 21. The incident has attracted increased attention after the abduction of Estonian security official from across the border and amid increased Russian naval activity in the Baltic Sea.

Cold snap in Latvia forces air temperature down to -8° C

This Thursday morning, air temperature in Latvia was recorded at -8° C, as reported by Latvian State Environmental, Geology and Meteorology Centre.

Food products to have specific requirements on concentration of fatty acids

In order to secure availability of healthier foods, food products will have a new requirement for concentration of fatty acids. This is provided by amendments to the Food Product Circulation Law approved by the Latvian Saeima this Thursday, October 23rd.

Police in Canada in search for possible accomplices of parliament attack

Police in the Canadian capital of Ottawa, is looking for persons that might have taken part in the Wedndesday, October 22, attack at the Canadian parliament.

Vilks to Lembergs: showman’s tricks are not enough to secure a budget in the interest of society

«Everyone knows about Baron Münchhausen, who earned world fame with his unbelievable stories, but many do not know that Latvia has its own Baron Münchhausen from Ventspils. I have talked about him in 2011. However, to make sure everyone can understand what we are talking about, I believe it is worth mentioning a few fundamental ABCs Mr Lembergs is either unaware of or uses them to manipulate public opinion,» – says Latvian Finance Minister Andris Vilks.

Microsoft to drop Nokia brand on smartphones

American computer technology corporation Microsoft has decided to abandon the Nokia brand in the new smartphones – the controversial step has been announced less than a year of Nokia's acquisition.

Foreign media: mysterious submarine causes cold shivers in Baltic region

The appearance of the mysterious submarine near Stockholm has sent cold shivers down spines of counties of the Baltic Sea region, which have experienced numerous land, sea and air border violations from Russia’s side, according to foreign media.

Latvian President gives government one week to divide areas of responsibility

Latvian President Andris Berzins has asked parties of the forming coalition to reach an agreement on the division of ministries by October 29th, as confirmed by Unity’s leader Solvita Aboltina after her meeting with the President.

Newest comments

How do you evaluate results of the elections of Latvian Saeima?

View Results

Loading ... Loading ...

Polls Archive



Category feed: Feed: