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Sunday 17.12.2017 | Name days: Teiksma, Hilda
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Men in Latvia: natural beauty is best for women

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUTo find out the opinions of men and women in Latvia about true beauty and its importance, Dove organized a survey, as BNN was informed. Dove brand manager Kertu-Kai Põldvere says that with current beauty standards, it is becoming harder and harder to assess true beauty.

Because of that, it has become a rarity nowadays. Company representatives say women should not limit themselves because off pressure from society.

«Dove’s goal is evaluating the body’s beauty and inspiring people to consider the look that makes them feel the most confident about themselves. We want to pass this thought to people. This is why we have decided to come up with a campaign that would reflect the opinions of Latvian men and women about true beauty,» says Põldvere.

Dove interviewed representatives of different age groups to find out what they think makes women beautiful. «Men believe women are beautiful without cosmetics and that they don’t have to use it to improve their looks. Men also emphasized internal beauty and how important it is to love oneself,» comments Põldvere.

In addition to an interview, Dove also performed an experiment in which women walking down the street were given compliments to observe their reaction.

«We all know women are the largest self-critics. Often they feel uncomfortable and even surprised when compliments are given about their looks, especially if compliments come from a stranger. The experiment was performed in Riga. It serves as a good example for how women react to unexpected compliments from unexpected people – women didn’t take compliments as something self-evident, there was pleasantly surprise and happiness in their eyes,» Dove brand manager said.

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