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Wednesday 13.12.2017 | Name days: Veldze, Lūcija
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Modern craftsmen have to divide attention between the workshop and the internet

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUAlthough entrepreneurship nowadays is inseparable from digital technologies, it is rare to find Latvian craftsmen who are aware of the advantages the internet can offer.

As part of Swedbank’s efforts to convince national craftsmen to participate in its 21st Century Master project, experienced craftsmen and ambassadors of the project – fashion artist Dace Krievina-Bahmane, ceramists Dace Draveniece and Julija Podzina, blacksmith Janis Nimanis – share their experience and explain the importance of digital skills for the promotion of their goods.

Modern craftsman – professional in his field and capable user of digital technologies

«A modern craftsman has to be multi-sided – not only know their craft well, but also use all the advantages offered by the 21st century to achieve better results,» says Latvian fashion artist Dace Krievina-Bahmane. «The digital environment can be used to raise your brand’s recognition. I a practical sense, I can digitally correct clothes. Having a well-designed website also plays a major role – it is the business card of your brand.»

Ceramist and owner of Muhamors shop Dace Daveniece is happy that there are some things that have not changed over the years – craftsmen are still people who do what they enjoy. «We see at fairs and markets how happy they are. At the same time, craftsmen cannot ignore digital technologies, because there are many advantages they can use. It is worth learning how to balance them with regular work. The good news is that many digital tools can be used free of charge. I can say from experience that ideas with no budget behind them play out rather well.»

Internet – the biggest fair for meeting clients

Porcelain master Julija Podzina says: «Nowadays craftsmen can work and live anywhere in the world as long as they have access to the internet and social networks.» Blacksmith and owner of Autine Tools Company Janis Nimanis agrees, adding that the internet and social networks offer an convenient way of reaching society and promoting your work. «Adapting to changing times and continuously developing technologies – this is one of the rules craftsmen of the 21st century have to follow.»

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