bnn.lv Latviski   bnn-news.com English   bnn-news.ru По-русски
Friday 25.05.2018 | Name days: Junora, Anšlavs

New Rosme: real trade goes only east

FaceBook
Twitter
Draugiem
print
(No Ratings Yet)

Baltic news, News from Latvia, BNN-NEWS.COM, BNN-NEWS.RU, New Rosme Chief Executive Edgars Stelmahers

New Rosme Chief Executive Edgars Stelmahers

We send about 80% of our production to the CIS countries with 10% travelling to Scandinavia and 10% sold in the Baltic states, the Latvian-based lingerie maker New Rosme Chief Executive Edgars Štelmahers told in an interview to the business news portal BNN.

Similarly, he also points out the company is to double its staff in Belarus and neigbouring examples show lingerie producers also support the economy – something the government of Latvia is not aware of, he says, adding that one cannot find Rosme production in supermarkets and the company prefers collaborating with Scandinavians due to highly complex procurement procedures in Latvia.

Two years ago you founded crisis management consulting business together with Ingrīda Blūma and Aldis Gobzems. What happened to it?

It has been closed down, because neither of three us had time to deal with it seriously. Aldis Gobzems has his own lawyers office, thus he is very busy and Mrs Bluma is involved in educational programme Mission Possible and development of couching as a movement.

How does the King of Lace title given by the magazine Made in Latvia (Ražots Latvijā) make you feel?

I believe this is more linked to New Rosme as a company, but I am associated with the company. New Rosme has the oldest and richest lingerie production traditions in Latvia since 1952. Undoubtedly, our output is also the leading in the Baltic states.

Swedish Swegmark Holding AB was a part of New Rosme already back in 1993. What was the state of the company when you became its Chief Executive two years ago?

I am familiar with the sector, because previously I worked in Lauma. The company faced a considerable crisis back then, as it did not respond timely to events going on in Russia and dropping sales. Costs reduction and smaller production came too late. It was a complicated time for our company. Possibly, two years before that the situation was completely different.

Have you achieved the goals you set to yourself once becoming New Rosme Chief Executive?

In November 2009 I joined a company that had just lost a million. We concluded 2010 with decent profit, which itself suggests we have succeeded.

Do you produce what other brands order, just like Lauma Lingerie?

We produce for both New Rosme brand and our shareholders – Swegmark after their designs. Similarly, we also service some EU orders. Our capacity does not allow to produce for the leading EU companies. Moreover, that would mean low profitability. Our production goes to Asia and USA markets as well. We can still argue whether French and Italian lingerie brands are the most popular. We use nearly the same materials and gauges.

How much do you export?

We send about 80% of our production to the CIS countries with 10% travelling to Scandinavia and 10% sold in the Baltic states. Currently, we are gradually launching our shops and we have a new manager responsible for the Baltics.

How does the prize «International trophy of quality» help you?

It does not help at all in the Russian market, because we are not represented in Central Europe. We are currently in negotiations with Poland to move west a little, because at the moment real trade goes only east.

Would you like to take part in Riga Fashion Week or the exhibition Made in Baltics?

It is not very topical for us. It does not pay off to place huge investments in marketing, given the Baltic market consumption of 700 000 lats a year. We are quite cautious with such spending. Installment and staff to take part in Made in Baltics would cost several thousand lats. Whom will we show our collection to? Why should we take part in it? 25 housewives can visit our shop any way, we do not have to take part in a useless exhibition and spend resources on that. We represent ourselves in Paris, Moscow and Kiev exhibitions that are key locations to our business.

Why isn’t lingerie production among the most supported sectors in EU and Latvia?

You should ask this the Economy Minister Artis Kampars. Lingerie producers are not lobbying in the Saeima, because nothing has been taken away from us. The sector has always developed on its own without any state subsidies, bonuses or special regulations. I believe National Armed Forces and State Police procurement procedures are so complex there is no use in taking part in them and employing a separate department for that matter. It is easier for us to produce lingerie for Swedish army, which we are and successfully. There is less bureaucracy and more orders. From the perspective of time we have invested and resources, our key priority is finding new customers in Kiev, Ukraine or Kazakhstan. If the government took a look around the world, it would see oversea neighbour’s H&M, Spanish Inditex Group with Zara, Bershka, Massimo Dutti, Oysho, as well as brands in Italy support the economy. Textile industry is rather sustainable and tough despite the non-existent state aid.

 


Leave a reply

  1. Norm says:

    Didn’t know the forum rules allweod such brilliant posts.

    Thumb up 0 Thumb down 0

Flats built in Tallinn, construction volume in Estonia up by 21%

Construction companies in Estonia have in the first three months of 2018 expanded their production by 21%, Estonian statisticians have estimated.

Latvian Healthcare Ministry promises to improve chronic patients’ care

To improve chronic patient care, Latvia’s Healthcare Ministry has developed a project of rules that will govern the order in which the state pays for medical treatment of chronic, cancer and cardio-vascular diseases in medical institutions.

Weekends in Latvia expected to be hot; air temperature may reach +28° C

This week’s Saturday and Sunday will be hot in Latvia. Aside from summer-like weather, this also means increased possibility of fires, as reported by Latvia’s State Environment, Geology and Meteorology Centre.

Sweden recognises sex without active agreeing rape

Sweden has passed a new law saying that sex without consent is rape, even when there are no threats or force involved, stating that passivity is not a sign of agreeing to sex.

EU member states begin enforcing General Data Protection Regulation

Starting with Friday, 15 May, all European Union member states start enforcing the General Data Protection Regulation, which provides stricter requirements for personal data processing.

Pyongyang after U.S. refusal still willing to enter negotiations

Pyongyang has stated that North Korea was still ready to engage in talks at any time in any form after U.S. President Donald Trump unexpectedly cancelled his meeting with the head of North Korea, Kim Jong-un.

Lithuania moves forward with tax and pension reform

The heavily amended bills on taxes and pensions will have a significant impact on the Lithuanian citizens’ lives if Seimas, the country’s legislature, approves for them in their current form.

Riga City Council decides not to discuss matter of anti-corruption measures in Rīgas satiksme

Failing to reach a consensus on whether or not the matter regarding anti-corruption measures in Rīgas satiksme should be viewed behind closed doors, Riga City Council’s Security, Public Order and Corruption Prevention Committee decided to postpone its review.

Latvian companies in Vietnam to be provided with stable tax payment regime

Latvian businesses working in Vietnam are to be provided with a stable tax-payment regime that will not be subject to amendments of Vietnam’s regulations.

Saeima conceptually supports law amendments to reduce PIT debt formation

On Thursday, 24 May, Latvia’s Saeima approved in the first reading amendments to the Personal Income Tax Law that were proposed to reduce the possibility of PIT debt after application of differentiated non-taxable minimum or progressive rate on income, explains Saeima press-service.

Minister: unemployment is no longer Latvia’s main challenge

Latvia’s main challenge is no longer unemployment, rather the lack of qualified work force, said Welfare Minister Jānis Reirs at the opening of «Employment in Latvia yesterday, today and tomorrow» conference.

MH17 investigators: plane downed by Russian military unit

Dutch prosecutors, who are investigating the tragic crash of the Malaysian passenger plane that fell down in eastern Ukraine in 2014 taking the lives of 298 people, have stated that it has been downed by a missile released by a unit of the Russian Armed Forces.

Latvian Saeima gives green light to improve anti-doping regulation

On Thursday, 24 May, Latvia’s Saeima supported amendments to the Sports Law that provide for improving anti-doping regulation in the country and improve the autonomy of the anti-doping organization through the establishment of Latvian Anti-Doping Bureau, as confirmed by Saeima’s press-service.

Lithuania to host summit of women political leaders

Lithuania and its President Dalia Grybauskaitė will host the 2018 summit of the forum of Women Political Leaders, which is to take place in Vilnius from June 6 to 8.

Green energy becomes more and more attractive for Latvian residents

As technologies continue developing, the use of green energy gradually becomes more and more attractive to Latvian residents. The majority of respondents note that they may start using biomass, solar batteries and even wind turbines in the next ten years, according to results of Baltic International Bank’s latest Latvian Barometer.

Tartu railway routes operating again, system recovery from fire worth millions

In Estonia, railway traffic around the second city of Tartu interrupted last week by a cable fire has been restored with a temporary solution. To fully restore the automatic system, Estonian Railways estimate, millions of euros could be spent.

Committee chairman: municipalities’ involvement in state re-emigration policy is vital

«It is necessary to establish local governments’ responsibility in the country’s general re-emigration policy, because their role is vital. It is also important to involve the private sector. Re-emigration is not just a responsibility for regional coordinators; it is also a complex venture in which we should divide responsibility,» says chairman of Saeima’s Citizenship Committee Ritvars Jansons.

EC nearly to allocate half of next year’s budget to support economic growth

On Wednesday, 23 May, European Commission initiated approval of European Union’s 2019 budget project for EUR 166 billion, making EU’s next year budget 3% larger.

Yulia Skripal in first filmed statement: «We are very lucky to have survived»

Yulia Skripal, one of the victims of the Salisbury poison attack, has expressed her sentiments in her first filmed statement since the attack that has increased the diplomatic isolation of Russia as it is seen by many countries to have been highly likely linked to the attempted murder of Yulia and Sergei Skripals.

Latvia to refinance debt with lower interest rates

Latvia has released simultaneous two-term euro bonds for a total amount of EUR 650 million on international markets, as confirmed by State Treasury.

Italian head of state accepts Conte's candidacy for post of Prime Minister

In Italy, President Sergio Mattarella has accepted the candidacy of a political novice for the post of the Prime Minister chosen by two parties that seek both to lower taxes and renegotiate Italy's foreign debt.

Riga City Council decides not to view gambling hall closure in Riga; says Saeima should do it

Riga City Council has declined opposition deputy Juris Jurašs’ proposal to review matter regarding the closure of gambling halls in Riga. The coalition and one other deputy abstained in the vote, opposition voted in favour.

Fixed MPC portion to drop 27.8% for electricity users in July

From 1 July onward, the fixed portion of mandatory procurement component will decline by 27.8% for all electricity users, as reported by Public Utilities Commission.

Producer price level in industry grew 0.6% in Latvia in April

Compared to March, level of producer prices in the Latvian industry rose by 0.6 % in April 2018. Prices of products sold on the domestic market went up by 1.0 % and prices of exported products by 0.3 %.

70% of residents confident about benefits from European Union membership

According to results of European Parliament’s Eurobarometer study, 52% of Latvian residents are confident their country’s membership in the European Union is a good thing. An average of 60% of respondents across member states agree with this statement; even more positive responses are noted in Lithuania and Estonia – 67% and 69% respectively, as BNN was informed by EP Office in Latvia.

Most read

Most commented