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Nordea: 34% of Baltic clients use mobile banking apps

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RU34% of clients in Baltic States use mobile banking applications as an alternative to customer service centres and 54% of clients use them as an alternative for internet banking, according to Nordea Bank’s online survey in Baltics.

The bank’s representatives note that results from the survey clearly reflect clients’ change in behaviour: at first, clients turned to Customer Service Centres for help and enquiries, internet banking then allowed clients to use access customer services online, and now we can use mobile devices to do the same on the go.

«Mobile banking app users can follow changes on their account and payment card balance, transfer money to relatives, friends or business partners and search for the nearest Customer Service Centres or ATMs. Results of the survey show that 91% of users believe that mobile banking applications are either very convenient or convenient. 89% of users trust the security systems used by banks to protect mobile app users,» comments Nordea Digital Banking Product Service Development Office manager in Baltic States Janis Paksis.

The survey shows that 93% of users in Baltic States believe that one important aspect of mobile banking apps is the ability to check balance at any time. At the same time, 62% of users view automatic notifications about changes caused by incoming and outgoing payments as very important. This function is already available to users of Nordea mobile banking app.

Compared with last year, the number of downloads of Nordea mobile app in Baltic States had increased by 49% in February, reaching 108,000. «This proves that we are gradually becoming more flexible,» Paksis said.

According to information from Latvian Commercial Banks Association, more than 270,000 of clients used mobile banking apps at the end of 2016. This means that the number of mobile app users has grown by 56% since 2015. «This tendency also complies with the latest online survey results in Latvia, which proves very positive attitude towards mobile banking apps: 90% of users trust security systems, and 90% consider them easy to use,» the bank’s representatives say.

Ref: 224.109.109.2022


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