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Monday 25.09.2017 | Name days: Rauls, Rodrigo
LatviaLatvia

One-third of smartphone owners do not use their full potential

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Nearly 30% of Latvian smartphones users do not use all of the gadget’s offered functions. Women are the most inactive in this regard, CLICK and H+K Research joint survey shows.

One-third (33%) of respondents are smartphone owners, the most active of which are young people – age up to 39 years. The proportion of smartphone owners of remaining age groups are nearly twice as less: 26% for people age 40 to 49 and 21% of people age 50.

The proportion of residents that use smartphones for longer than three years is quite high – 24%. Nearly two-thirds (66%) of smartphone owners have become them in the last two years.

30% of respondents only use their smartphones for usual functions – calls, text messages, contact list, and camera. Every third respondent adds the aforementioned functions with up to ten different mobile applications.

The most popular applications used by smartphone users are internet browsers, everyday tools (alarm clock, calendar, calculator…), e-mail applications, social networks, maps and navigation tools. Rarely used applications consist of bank and payments applications, book and magazine reading tools, and sports applications.

Draugiem.lv is the most often used social network, used by 57% of smartphone owners. The use of Twitter is half as popular – only one-fourth of smartphone owners use it. Every fifth smartphone owner does not use social media applications.

Nearly two thirds – 64% – of respondents use only free mobile applications and never buy them. Among those that buy applications is a very clear tendency – with increasing income comes and increased proportion of buyers.

Ref: 102.109.109.4419


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