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Monday 26.02.2018 | Name days: Mētra, Evelīna, Aurēlija
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Riga City Council prepares an enormous advertising platform for municipal elections

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Nil Ushakov

While Harmony Centre (HC) used Rīgas satiksme’s busses for advertising their politicians last year, this year’s campaign already has houses managed by Rīgas Namu pārvaldnieks being prepared for advertisements. The HC and Honour to serve Riga (HSR) tandem plans an enormous advance during pre-election period, which is also confirmed by events that are being planned in secrecy.

The municipal Rīgas namu pārvaldnieks (RNP), controlled by HC and HSR, quietly signed an agreement with SIA Baltic media line (BML) in this summer’s end. This company was founded a mere two months before the signing of this contract. BML – is a daughter company of SIA Pilsētas līnijas, which signed an exclusive eight-year contract with HC’s managed municipal company Rīgas Satiksme. The result of this contract became clear during the last two Saeima pre-election campaigns – HC’s advertisements were posted on public transport, De Facto programme of the Latvian Television reports.

The newly founded BML has the rights to rent advertisement spaces on RNP’s managed “property, including building walls, different advertisement specific objects, printed or otherwise prepared materials.” Without getting into much detail regarding the contract RNP Management Board member Dzintars Arbidans said: “We performed a market survey and they agreed. Of course, we can look up the owners, but that is not the deciding factor. A good price was important to us, so that we would receive more benefits.”

He did not reveal the price of the contract signed between RNP and BML five years ago. Instead, he said the money will be transferred as soon as advertisements will be seen hanging from the sides of those buildings.

Meanwhile, BML Chairwoman Ilma Kaulina promised that HC and HSR politicians will not have special privileges on posting advertisements for the upcoming pre-election period. She notes that it is impossible to choose specific bus or trolleybus routes to have advertisements, the same goes for building walls.

The aforementioned contract creates fears that HC will completely control advertisement prices in Riga. It should be added that there are approximately 4 300 residential homes managed by RNP. The holder of RNP capital is Riga municipality, while the representative of said capital holder – is the Chairman of Riga City Council.

Ref: 102.109.109.4801


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