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Wednesday 21.02.2018 | Name days: Eleonora, Ariadne

Speculations: What will be Facebook's next big thing?

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On Tuesday, January 15, Facebook will hold a press conference, where its founder Mark Zuckerberg is expected to announce the social network’s next big thing.

Meanwhile, speculations have surrounded the tech world as to what exactly it could be.

CNet News has summarised all the most topical rumour.

A Facebook Phone

Speculators have been debating a Facebook phone for years, but could it be unveiled today? Naturally, the phone would not be made by Facebook. It will probably be a piece of hardware manufactured by a partner like HTC and optimized to run the social network to an extreme degree.

Verdict: Likely.

Messenger for iPad

Speaking of Facebook Messenger for iPad, Alexia Tsotsis at TechCrunch said sources are pointing to the release of an iPad application that emulates the features of Messenger for iPhone and Android.

Verdict: Very likely.

A visual redo of the mobile News Feed

The new mobile version of Facebook is rumoured to parse out the News Feed into sections based on content type such as news and photos. The reworked News Feed experience on mobile is entirely image-based with text overlaid on top of full-screen photos.

Verdict: Possible for tomorrow but more likely for a later date.

Video ads that auto play in News Feed

The video adds would auto play in members’ News Feeds.

Verdict: Not happening. If Facebook was planning to unveil a new ad unit, the company would arrange to do so in New York in front of a media-buying audience. Plus, we believe the focus of tomorrow’s press event will be mobile, and the video ads sound like they’re hitting the desktop app first.

A Facebook search engine

“Facebook is pretty uniquely positioned to answer a lot of questions people have,” Zuckerberg said in September in regards to creating a search engine. “At some point we will do it.”

Besides, a December update to the Nearby section of Facebook’s iOS and Android apps gave members access to a list of places sorted by an algorithm that factors in friends’ activities and preferences.

Verdict: Maybe.

A cool new campus

Facebook is rumoured to have plans to build a second campus just for engineers.

Verdict: No way. Experts say that this would be so anti-climatic that it would send Facebook’s stock spiraling in the wrong direction.

Ref: 105.105.105.4140


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