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Friday 23.03.2018 | Name days: Mirdza, Žanete, Žanna

Four student types – which one are you?

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUThere is no such thing as a ‘typical student’. Student can be divided into different categories with different needs. Categories depend on factors such as: expenses, choice of technologies, preferences in terms of news and others.

In Europe and Latvia, the most common category of students is hedonists and loyal types, followed by liberal and conservative types. This kind of segmentation can be compared with Australia and Russia. Students are not too welcoming of innovations and not too optimistic about the future as their peers from Central America. The liberal type is on the third place. It applies to a somewhat smaller proportion of students. Access to social networks and choice of where to study is important to them. This is because they want to develop themselves more and have a wide range of interests. Students that can be classified as conservative are the rarest in this region.

This is mentioned in an international survey aimed at determining the main types of student mentality. In order to do this, specialist interviewed more than 37,000 students from 152 countries of the world. This survey was carried out by International Student Identity Card, The Economist and MasterCard Corporation.

BNN offers readers a look at all types of student mentalities:

The Loyal:

-are not interested in travelling and cultural studies;

-have several close friends;

-do not know what to do after completing studies;

-like sports; follow sports news;

-often visit family members;

-have strong ties with family members;

-help with organizing everyday tasks in the family.

Students of this group usually choose to study subjects related to creativity. Study programmes are usually chosen by parents, because students are not certain what they should do with themselves and how to develop their skills. They prefer to use portable computers. Often use internet banking, read news on the internet and use Twitter. Prefer to spend their free time by having lunch outside of home.


-are not particularly interested in cultural studies or travel;

-like to live in the moment; do not like to make plans;

-do not know what to do after graduating;

-do not have close ties with relatives;

-have problems with organizing time and finances;

-like to attend festivals and play games.

The majority of Hedonists prefer to study arts. They choose this direction because they are good at it. However, they remain unsure about their choice. Anything can attract their attention for a short period of time. They prefer to use Tablets and smartphones. They often read blogs and forums. Often use social networks and look for jobs online. Do not read news often.


-want to travel and learn about other cultures;

-are interested in history and politics;

-often visit family members;

-family helps them with making plans for the future;

-think about making a career after graduating;

-respect traditional values;

-trust specific brands of goods.

Students that fall under this category often decide to study law, medicine or engineer sciences. They want to develop themselves in their chosen field of studies. They consider their career opportunities. They are interested in culture, history, human right; often participate in different charity events. Students of this category like to travel. Use portable PCs, tablets or smartphones to access the internet. Use internet to communicate with friends, read news. Prefer to use Google+, Twitter and Youtube. These students use different news resources.


-have increased interest for travel and cultures of other countries;

-have a wide range of acquaintances;

-prefer to start a career right after graduating;

-organize their time and finances; help friends with that as well;

-do not pay attention to traditional values;

-are critical of popular brand names.

Students of this mentality often decide to study arts, social sciences and exact sciences. They study because they want to develop themselves. They are interested in arts, literature, archaeology, travel and fashion. They create blogs and forums on the internet. They are also active participants of discussions in social networks. They use internet banking service more often than students of other mentalities. Students of this category also often use social networks. They prefer to go shopping in their free time. They also like to read books and magazines, attend concerts and festivals.


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