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Sunday 26.03.2017 | Name days: Eiženija, Ženija

Study: Eastern Europeans to drink vodka, opt for cosmetics and buy read-made meals this Christmas

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RU

In this festive season, many Eastern Europeans will drink vodka, opt for cosmetics as gifts and being busy will increasingly buy ready-made meals instead of cooking at home, British market research firm Euromonitor evaluates.

According to a press release provided to BNN by Euromonitor’s Lina Purlyte, cosmetics and fragrances will be preferred to other types of presents as the last-minute option.

Deemed suitable for low budgets and considered as something practical, such products are unlikely to lose much ground in the top rankings to other more costly goods, such as gadgets or jewellery, this year. This is especially expected for economically strained CIS countries and Ukraine.

The festive table

The firm predicts that CIS countries will be opting not only for cheaper gifts, but also for less pricy ways of spending the Christmas and New Year holidays in 2015. Their greater preference for home celebration and consumption of less expensive, domestically manufactured products are expected to be favoured.

On the other hand, in EU countries, such as Poland, Romania, Hungary or the Czech Republic, both domestic retailers and foodservice operators are benefiting from improving economic conditions and busy lifestyles.

Euromonitor evaluates that Eastern Europeans are starting to use the services of traditional bakeries and retailers with their food products significantly improved and reminding customers of home-cooked meals.

Ref: 111.111.111.3017


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