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Survey: women pay attention to car colour less often than men

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUA recent survey «Women and cars» reveals that women pay far less attention to the matter of buying a car than men. When picking a car, women primarily focus on the vehicle’s engine power and fuel consumption, according to results of a survey performed by Swedbank.

Men, on the other hand, pay more attention to the car brand and year of release (73% men and 62% women).

Women also focus more on compact size of the chosen vehicle. According to women, the smaller and more compact a car is, the better (17% of women and 8% of men say this). Survey data does show that women of different age groups most often pick more powerful cars.

«What is interesting is that opposite to stereotypes, women pay far less attention to the car’s colour than men (12% of women as opposed to 17% of men). Women also less often than men pay attention to criteria like additional equipment (17% of women as opposed to 27% of men), car capacity (27% as opposed to 34%), car dealer’s service and reputation (8% as opposed to 15%). Nevertheless, both men and women find car mileage, price, monthly leasing payments and maintenance costs as important factors (50% of men and women),» Swedbank representative says.

Data compiled by the bank shows that women’s taste in cars changes with age. For example, women aged up to 25 more often buy used Audi or BMW. Women aged 26 to 45 most often purchase used Volvo. Women older than 45 most often purchase new Nissan cars. One-third of women prefer new, not used cars.

Although drivers are most often distracted from the road by phone calls and text messages, men talk on the phone or send text messages while driving more often than women (59% of men and 49% of women), according to data from the survey.

Women are distracted more often by children while driving (22% as opposed to 14% of men).

Swedbank notes that women do seem to be more self-confident than men on the road – 22% of women and 15% of men say nothing can distract them from the road. What is particularly interesting, however, is that women are often objects of distraction – 26% of men admit that women sitting in passing cars can often distract them from paying attention to the road.

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