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Saturday 21.10.2017 | Name days: Severīns, Urzula
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top!: Lidl entry to Latvia’s market will impact low-price stores the most

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUThe entry of German low-price network of stores Lidl to the Latvian market will affect local low-price stores the most, says top! marketing and public relations manager Ilze Priedite.

She says appearance of a new market player is always a good thing for buyers because it helps reduce prices of different categories of goods. «The question is will it be a long-term stay or just a temporary visit? Right now it is hard to say. Everything depends on buyers, their loyalty to specific store networks. Low-price stores will suffer the most from it. The biggest demand for Lidl is expected for Latvia’s regions and small cities,» Priedite predicts.

Speaking of Lidl influence on competition on the market, Priedite says growing competition on the retail trade industry, where the market is very saturated and population does not grow, entry of a new market participant creates additional competition and creates demand for jobs. «The situation will be different from region to region. Still, because there are many unknowns, it is hard to comment,» says top! representative.

«The market is already divided and there is steep competition. Therefore the entry of a new player may convince buyers to change their established shopping habits. As it is known, Lidl is the largest retail store network in Europe. It offers buyers local and imported food and non-food products tagged with private trademarks. It is currently unknown if residents accept this new player, especially considering that the ratio of private trademarks in Latvia is smaller than the average in Europe,» Priedite says.

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  1. Zerry says:

    Warm welcome. Maxima is way too dominant. Something new and different is needed.

    Thumb up 0 Thumb down 0

  2. marko says:

    I wished for this nice news since long.
    I well know lidl as its customer in my native country.
    I’m now resident in Latvia and I can only say: Welcome lidl! Surely to will give a shake to this market.

    Thumb up 0 Thumb down 0

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