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Friday 28.07.2017 | Name days: Cecīlija, Cilda
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Weekend destination: World Chocolate Day celebration in Riga

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUOn Saturday, 11 July, Laima sweets factory invites everyone to come to the World Chocolate Celebration. Visitors will be presented a special thematic oasis in the centre of the city. Organizers promise an authentic feeling of actually being in a jungle.

Every celebration participant will have an opportunity to take photos and receive a unique photo from the World Chocolate Celebration, organizers promise.

Laima celebrates its 145th jubilee this year. In honour of this event, visitors will be able to get special jubilee retro post cards and enjoy sweets produced specifically for the 145th jubilee event.

People interested in the event are welcome in the Laima Chocolate Museum, where they will be told the captivating story behind the creation of chocolate and its evolution. Laima Chocolate Museum is the largest chocolate-themed museum in Baltic States.

The World Chocolate Celebration will take place at 12:00-16:00 near the Laima clock in Riga. All events organized as part of this celebration are free of charge.

The World Chocolate Day is traditionally celebrated on 11 July every year for the past 20 years. It was first organized in France in 1995. Now this sweet celebration has acquired popularity in the entire world. This celebration helps popularize the qualities of chocolate and different characteristics of different flavours of chocolate. USA celebrates chocolate day on 28 October and India – on 9 February.

According to historic sources, chocolate was carried to Europe from Central and South America. Indians that inhabited the American continents used cocoa seeds to make drinks. The word chocolate comes from chocolatl (bitter water), which was how Aztec described the cocoa drink. Ancient Maya called it a drink of the gods. Spanish sailors and aristocrats carried chocolate to Europe and it gained popularity there in the 17th and 18th century. It was, however, incredibly expensive at the time. It was so expensive that some people went as far as calling it black gold.

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