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Saturday 03.12.2016 | Name days: Raita, Jogita, Evija
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Which types of magazines do Latvia’s residents like the most?

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RUHobby, advice and healthcare magazines are growing in popularity among Latvian readers – a quarter of residents admit buying magazines covering these topics more often in the past five years. Science and history magazines are also quite popular in Latvia, according to results of a study organized by Preses serviss and Narvesen and carried out by SKDS.

The interest of residents toward regional and municipal press remains unchanged. Residents trust those magazines, as well as hobby, advice, history and science magazines the most. Residents do trust the yellow press the least.

Magazine have long since stopped being just the source of news for residents – nearly 80% of respondents admit magazine are also useful for looking up information about cultural events, household electronics and cosmetics. In addition, readers also pay attention to different articles and advertisements published in magazines. Respondents admit that they are visually attractive and provide useful information about products and services.

Women aged 35 to 64 living in rural regions are considered the most avid magazine readers in Latvia.

«Latvian residents do read; our study shows that the press market in the country is stable. I believe there is no tablet or e-book that can replace the feeling of holding a beautiful magazine in your hands. Magazines motivate us in our busy lives to stop and devote some time to personal needs – this is this media’s added value. It has long since stopped being merely a source of news. Magazines offer us a way to receive information about specific topics that interest us,» – Narvesen Baltija Chairperson Katrone Judovica.

Magazines have become a part of residents’ everyday lives – 66% of regular readers know in advance what they will buy when they go shopping. 61% of magazine readers admit that they tend to spend much time at the shop while choosing what they wish to buy. One-third of buyers choose their magazines spontaneously. Readers also consider different criteria before choosing: the attractiveness of the cover and the topics discussed in the magazine.

Ref: 103.109.109.6992


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