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Sunday 18.03.2018 | Name days: Ilona, Adelīna

Whisky conquers Latvian alcohol market

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Baltic news, News from Latvia, BNN-NEWS.COM, BNN-NEWS.RUWhisky is becoming more and more popular in Latvia, despite traditionally it has never been among the most consumed alcoholic beverages in Latvia.

Whisky producers have boosted their sales in Latvia considerably during the recent years, thus also increasing the whisky market share in the whole alcohol market in general, according to the State Revenue Service (SRS). To give an example, 92.2 thousand decalitres of whisky was sold in 2009, while 111.3 thousand decaliters in 2010, outpacing the performance of the year before by 21%, despite the alcoholic beverages market dropped 9%.

Regardless the whisky share in the total alcohol consumption is comparatively small (about 6.1% of the total alcohol consumption in 2010), it shows a growing tendency, as the proportion formed only 4.6% in 2009, SPI Distribution (Latvia) representative Kristaps Liepa told the business news portal BNN.

According to the market information and the SRS Administration of Excise Goods data, compared to 2009, whisky consumption grew 21%, while vodka and brandy sales dropped 13% and 12%, respectively. Whereas the total alcoholic beverages marked shrank 9% in 2010, compared to the year before.

We cannot deny the SRS Administration of Excise Goods data on vodka consumption drop has been affected by the expanding  illegal market, Liepa says. At the same time industry experts point out whisky is gradually conquering the Latvian market, changing the drinking culture of the people.

Regarding forecasts on whisky consumption in Latvia, we believe the whisky market share will keep growing in the following years. Development of whisky drinking culture in Latvia can also boost its popularity, as well as the leading brands activities by promoting their brands, special offers and other activities, Liepa says.


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  1. Dee says:

    But it will never outpace beer in Latvia :D

    Thumb up 0 Thumb down 0

  2. Kim says:

    Change in habits, that’s what it is.

    Thumb up 0 Thumb down 0

  3. Lola says:

    That’s not just the best anwesr. It’s the bestest answer!

    Thumb up 0 Thumb down 0

  4. Kaycie says:

    IMHO you’ve got the right anewsr!

    Thumb up 0 Thumb down 0

  5. Kerryn says:

    Walking in the pserence of giants here. Cool thinking all around!

    Thumb up 0 Thumb down 0

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