bnn.lv Latviski   bnn-news.com English   bnn-news.ru По-русски
Wednesday 20.09.2017 | Name days: Marianna, Ginters, Guntra

World's loudest PR fails of 2015

FaceBook
Twitter
Draugiem
print
(+1 rating, 1 votes)

Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RU

Public relations fails can affect any company and negative public opinion is hard to change, and the brand has to fight with the consequences for a long time, according to Sandra Krisberga, CEO of Latvian Public Relations Consultancies Association (LPRCA).

Coca-Cola’s fail over Russian-annexed Crimea

In its Christmas greeting published on the social network VKontakte Russian unit of Coca-Cola did not include the Crimea, Kaliningrad and Kuril Islands in a stylized map of Russia. After a storm of indignation Coca-Cola apologized and published a new version of the map. Russian people’s joy of the fact that a large multinational corporation recognizes Crimean annexation as legal was brief. Reminding of the occupation of the peninsula, resentful Ukrainian people made the hashtag #banCocaCola a trend on Twitter.

The brawl ended at a fairly high level. Awkward map was removed from the network altogether, and the head of Coca-Cola Washington office Cate Irvine officially apologized to Ukraine. This «technical error» was committed by an agency that prepares corporate content and places it in social networks.

Volkswagen diesel engines not that clean

Independent tests revealed that the Volkswagen (VW) EA 189 type diesel engine produces 35 times more pollution than permitted. After a brief pretence of technical errors the company admitted that up to 11 million cars are equipped with special programs that allow to fake harmful emissions’ readings. The chairman of the board Martin Vinterkorn apologized and left his post. True, until the end of the year he will continue to receive a salary which exceeds ten million euros.

The scandal has already cost VW nearly 26 billion U.S. dollars and caused significant sales decline in several countries. In the European Union the concern has to withdraw 8.5 million cars, including about 5,000 units in Latvia.

«Correct» pharmaceutical business – the price of medicines increases many times

When Martin Shkreli bought «Turing Pharmaceuticals», hardly anybody guessed that soon he would become «the most hated man in America» and will be referred to as «morally bankrupt sociopath».

Shkreli raised from 13.50 US dollars to 750 US dollars the price for toxoplasmosis drugs «Daraprim» produced by the company. Shkreli dubbed one reporter «a man with mental disabilities», while recognizing later that mistakes had been made explaining the price growth. Press, in his opinion, does not understand the pharmaceutical business.

In December Shkreli was detained in connection with possible manipulation with securities and a theft of 11 million US dollars. He also had to step down from the post of the executive director of Turing Pharmaceuticals.

Does 35 minutes drive really costs 12 thousand dollars?

Jaime Hesel with Uber taxi in New York wanted to get from the East Williamsburg to Midtown. It is 6.79 miles long 35-minute ride. She got a 56.40 US dollar bill. Hesel disputed it because the driver got lost. Uber accepted the objections and offered 15 dollar discount.

This was followed by a surprise – the company tried to collect 16 000 dollars, while offering a 4000 dollars compensation. After a fierce correspondence a new bill was delivered… in the amount of 16 000 dollars. Uber tried to justify itself that the error was caused by the «human factor». The whole sum was returned to Hesel however she admits that it is unlikely she will still use the service of Uber with this credit card.

Uber also operates in Tallinn, and the published job ads last year suggest that it may soon be available in Latvia and Lithuania as well.

Ref: 111.111.111.3104


Leave a reply

Judins says parliamentary committee «is going nowhere»

The work performed by Saeima’s investigative committee in charge of oligarch case does not fit the established goal to investigate and analyse possible state capture, says member of the committee and Unity’s Saeima faction Andrejs Judins.

Study: residents criticize development of Latvia general situation the most

With the coming of autumn, residents’ optimism has declined significantly, according to results of Baltic International Bank’s Latvian Barometer.

Number of occupied jobs in Latvia up 9.3 thousand

At the end of the first half of 2017, in Latvia there were 903.2 thousand occupied posts, and, compared to the end of the first half of 2016, the number has grown by 9.3 thousand or 1.0 %.

Latkovskis says sometimes questionable votes are lobbied in Saeima in secret

There have been cases sin which questionable votes were being lobbied in the parliament in secret. Compared with last year, this tendency is demonstrating growth, said Saeima deputy Ilmārs Latkovskis in an interview to Latvijas Avīze.

E-governance advocate Ilves comments on alleged Estonian ID card vulnerability

The ex-President of Estonia Toomas Hendrik Ilves, who has been an active advocate of e-governance has emphasised that a possible security risk with Estonian ID cards has not put that the country's reputation as an e-state at risk.

Delna invites Saeima to support initiative to liquidate option to abstain from votes

Society for openness Delna invites Saeima deputies to support public initiative and liquidate the option for deputies to abstain from votes.

82% of Estonian households use mobile internet at home

As to the choice of internet connection in Estonia, 82% of Estonian households use mobile internet at home, Estonian statisticians have estimated.

Baltic Express attracts railway cargoes; decline noted for other carriers

Railway cargo carrier Baltic Express more than doubled its cargo volumes in the first seven months of 2017. Meanwhile, other two cargo carriers – LDz Cargo and Baltic Transit Service – have suffered cargo declines. Baltic Association – Transport and Logistics notes that it is ringing the alarm over the situation in the industry, not over the interests of its members.

Survey: more than half of Latvian residents are half-serious about their health

44% of Latvian residents use all medicine prescribed by their doctor when they get sick, according to data from Mana Aptieka&Apotheka health index.

In pictures: Zapad drill in full swing

BNN offers you an insight into the quadrennial join military training of Belarus and Russia, which have been inspected in person by Russian President Vladimir Putin and Russian Defence Minister Sergey Shoygu.

Rinkēvičs invites India to open an embassy in Latvia

During the 72nd session of the UN General Assembly in New York on Monday, 18 September, Latvian Foreign Affairs Minister Edgars Rinkēvičs met with his Indian counterpart Sushma Swaraj. The two discussed political and economic cooperation between the two countries.

Norwegian top policeman sentenced to 21 years in prison for aiding hashish contraband

A court in Norway, a country often recognised as one of the least corrupt globally, has convicted a senior Norwegian police officer to 21 years in prison after finding him guilty of taking bribes and helping drugs contraband.

Road Transport Administration: transport planning in Riga does not reflect region’s scale

Road Transport Administration plans to speak with Riga and Pierīga administrations about the fractured public transport system in the region, says the administration’s chairman Kristiāns Godiņš.

Mass Ryanair cancellations expected

Irish airline Ryanair has warned that due to an internal planning problem up to 400 000 flights could be cancelled in the European Union.

Legislative draft proposed to simplify referendum procedure

The Central Election Commission has registered Open Management Partnership in Latvia signature collection association’s legislative draft submitted for the fourth time. This legislative draft proposes cancelling amendments of 8 November 2012 to the Law on National Referendum, Legislative Initiative and European Citizens’ Initiative, as reported by the commission.

Greece to lift wine tax due to low revenue

The government of Greece plans to submit draft amendments to lift the country’s year-old excise tax on wine, Greek Minister for Agricultural Development and Food has stated.

Reirs: pension budget will increase by EUR 160 million next year

Next year, pension budget will increase by more than EUR 160 million, says Latvian Welfare Minister Jānis Reirs. He explains that the total pension budget will be EUR 1.93 billion, which means funding for next year’s pensions will be 9.19% higher.

Oligarch case’s parliamentary committee settles disputes with shouting

During a meeting of Saeima’s committee entrusted with investigating Oligarch case, a loud argument broke out between Unity faction member Andrejs Judins and publicist Imants Liepiņš.

IDB: it is too soon to expect corruption to go down in traffic monitoring field

Society’s condemnation of bribery is positive, but it is currently too soon to expect the problem of bribery in road traffic monitoring field to go down, admits Internal Security Bureau chief Valters Mūrnieks.

Apinis: Latvia’s Healthcare Ministry is intellectually weak

Pēteris Apinis, head of Latvian Association of Doctors, criticizing the reform plan, saying: «Just like the Napoleon cake has no Napoleon, the reform plan has no reforms.» He believes Healthcare Ministry’s intellectual potential declined in the past three to four years and that the institution in its current state is intellectually weak.

airBaltic performed 14,324 flights in summer

In August 2017, Latvian airline airBaltic carried 386,597 passengers or 21% more than it did in the same period in 2016, as BNN was informed by the airline.

Sudraba: deputy quotas matter will be resolved in officials’ offices this year

The matter of the so-called deputy quotas will be resolved in officials’ offices this time, deputy Inguna Sudraba of To Latvia from the Heart told Latvijas Radio.

Estonia should invest in long-term productivity, environmental protection – evaluates OECD

As Estonia’s economic recovery gathers pace, it is time to work for sustainable development by protecting the environment and looking for ways to increase productivity, the Organisation for Economic Co-operation and Development has recommended.

Option to abstain from vote proposed to be liquidated to reduce possibility of hiding opinions

On Monday 18 September, a citizens’ initiative will be submitted to the Saeima to liquidate the option to abstain from votes in the parliament.

KNAB commences criminal process in state institution’s service

Corruption Prevention and Combating Bureau has commenced a criminal process for, possibly, illegal activities in a state institution service.