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Tuesday 19.03.2019 | Name days: Jāzeps
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Amigo: our commercials give precise data

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Baltic news, News from Latvia, BNN.LV, BNN-NEWS.COM, BNN-NEWS.RU

The data used in Amigo advertisements are correct. We have only made Bite Latvija published indicators more publicly available; therefore, we encourage competitors to change their current aggressive reaction to more constructive and interpretative position, indicates SIA ZetCOM Board Chairman Artūrs Freimanis.

Over the last year, mobile operators have increasingly emphasized free possibilities or «zeros», which may create the impression that mobile communication services are almost completely free of charge. Yet, mostly zero tariffs are offered for calls within the company’s network. Therefore, tariffs to another operator networks and the overall offer is more important than the promised «zero» in the commercials, points out the company’s representative.

He underlines – this is why Amigo invites other mobile communication users to evaluate their calling habits in order to determine their monthly spending, instead of relying on the created impression of «zero» indicator benefits. The aim of the started campaign is to call for users to assess the overall offer and not to base their operator selection on stories about zero tariffs, as well as to inform about the actual situation and demand in the market, and provide choices. Amigo advices the mobile communications users to consider the operator selection based on real facts, such as the mobile operator’s average revenue per client.

The business news portal BNN already reported that the mobile operator Bite Latvija has asked the Consumer Rights Protection Centre to assess Amigo commercials.


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